Luxoft Automotive’s Post

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“Luxury cars are not just about high performance and quality; they are about providing an exceptional user experience”, says Luxoft Automotive’s VP of UXD Solutions Head of UX/UI Design, Olaf Preissner. Join Olaf on June 27 at Car.HMI Europe to dive deep into the crucial role of user interfaces in luxury cars and how they influence purchasing decisions. Discover how top manufacturers are meeting the demands of discerning clients through cutting-edge UI design. Key highlights:  ▪ The psychology of luxury car buyers  ▪Essential factors of a high-end user interface  ▪Growing customer base in Asia  ▪The rising influence of female buyers and their unique preferences You can also book a meeting with Olaf to discuss this and other UX topics you would like to explore: https://lnkd.in/dSYvyeYy #LuxuryCars #UserExperience #CarHMI #UXDesign #Automotive #UX 

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Owen Williams

Communication and messaging expert

3w

The customisations that are possible on luxury cars nowadays are unbelievable. Olaf is a great storyteller with the knowledge and experience to back it up - this will be a very interesting presentation.

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Franziska Braun

Researcher at Fraunhofer IAO | Team: Innovation Design | International Speaker | PhD Candidate with the focus on transdisciplinary product development processes for radical innovations

3w

Nice! Looking forward to listen to your keynote 😊

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