Lovehoney Group’s Post

🌟 #MetisClient Awin Global recently released some interesting findings from its new survey conducted by Forrester Consulting detailing top digital marketing priorities, current challenges, opportunities, and the importance of managing and leveraging diverse and innovative relationships. Discover why three-quarters of marketers plan to diversify ad spend away from big tech and are expanding affiliate activity in 2024. Find out more: https://lnkd.in/gMzaEGji

Had two fantastic calls today... ⭐ One with Rightlander giving us a demo of their new tool, which I am genuinely excited about as it will add so much value to affiliate managers. Pulling data together quickly and easily, in one place, to really help account managers make more informed decisions when recruiting and booking exposures. ⭐ One with Webgains taking a look around the platform, seeing new fetures and ways they're trying to make it easier for advertisers to grow and scale their programs on their platform and learning more about how they work with their agency partners. Feel like I have taken a lot away from both of these! Every day is a school day! 💭 Knowing what is out there is key for me to be able to offer the best and most objective advice I can regarding how I feel clients can move their programs forward. #affiliatemarketing #performancemarketing #partnermarketing

MOST Marketers don’t realize that MOST agencies put their clients’ programs on autopilot… as a result 90% of the affiliate programs we’ve analyzed at Dream HQ have MAJOR concentration risks and a huge lack of revenue-driving channel diversification… before we turn things around of course. :) MOST Marketers don’t know that there are SPECIFIC formulas that should be used to increase conversion, sales, and reporting accuracy! <-- (We have proprietary formulas that are exclusive to Dream HQ) Click the link below to get a free program analysis and strategy deck from Dream HQ! You’ll be glad you did. https://www.dreamhq.agency

I knew nothing about affiliate marketing just a couple of years ago. Sure, I know a lot more now that Pressboard is a part of impact.com, but I still probably only know 5% of what Bryce Gruber knows. If you want to learn more about the business, highly recommend you go sign up for her webinar on Dec 7th --> https://lnkd.in/dZU_6Hxy

Back in 2022, I mentioned that everyone should be thinking smarter about their marketing dollars. Fast forward to 2024, and this is more relevant than ever. In today’s market, how are you ensuring every dollar counts? This underpins my constant advocacy for a results-first approach in marketing. #OutcomeBasedMarketing, through channels like affiliate marketing and partnerships, is crucial for ensuring your strategy is not just a plan, but a pathway to guaranteed results. I’m curious to hear from you: how are you adapting these strategies in 2024? What new methods are you exploring to maximize your marketing ROI?

Alrighty! 🤓 Here it is. I mathed a little too hard this morning to make it simple for you. Here’s the way to calculate your affiliate discount and commission to maximise revenue per order while maintaining a lower CAC compared to Meta and Google Ads. It’s 2024, CPAs are rising and brands cannot rely on a single platform for customer acquisition. Remember, never put your eggs in one basket! At Social Snowball ☃️ we’ve been scaling referral programs as the next big customer acquisition channel by helping brands set up the right commission structure + advanced settings to only allow commissions for first time purchases. Just use this formula and get your affiliate program rolling today! P.S If you’d like to nerd out on how to grow and scale your affiliate program - happy to chat!

🌟 Exciting news: The enhanced Awin platform is here! 🎉 Unleash growth potential with a wealth of new features including: 🎨 Platform look refresh, making it easier, faster (and a little more fun). 📝 Commission flexibility allowing you to take control and incentivise your campaigns to suit your strategy 🌟A new and improved partner discovery landing page 📱 Bespoke reports so you can focus on the analytics that matters most to your business (Advanced clients only). 📈 Integrated attribution powered reports, providing visibility of your publisher contributions across the full customer journey (Accelerate and Advanced clients only) Dive into the future of affiliate marketing now.https://awinshare.com/rAY2AteCSV #AwinPlatformLaunch #AffiliateGrowth #GrowYourOwnWay

𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐞𝐜𝐚𝐝𝐞 𝐢𝐧 𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐋𝐞𝐞-𝐀𝐧𝐧 𝐉𝐨𝐡𝐧𝐬𝐭𝐨𝐧𝐞, 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐀𝐟𝐟𝐢𝐯𝐞𝐫𝐬𝐞 🚀 Join Lee-Ann Johnstone, Founder of Affiverse, as she shares her decade-long journey attending SiGMA Europe, a pivotal event for affiliate marketers. 💡 Discover how Affiverse focuses on educating affiliate managers about the evolving landscape, including discussions on SEO algorithm changes and cookie deprecation. 🔄 This interview offers a comprehensive view of the affiliate marketing landscape, its evolution, and the vital role of continuous learning and collaboration. #affiliatemarketing #igaming #SiGMA #Malta

In the digital marketing arena, knowing how to amplify your earnings passively is pivotal. Here’s how you can excel in Affiliate Marketing this year: Align with programs that are true to your brand. Anticipate and capitalize on emerging passive income opportunities. Create impactful content. Leverage astute marketing techniques. Cultivate a sterling online identity - your visibility fuels your brand’s growth. It's about strategic moves toward the goal of financial sovereignty, for myself and for others. #GrowthMindset #AffiliateMarketingStrategies

Today we launch 'Cracking Tracking', our 2024 initiative focused on tracking and technical excellence in the affiliate channel.  You'll find all the launch information on the hub on our website, link in the comments. Including:   ✅  An open industry letter signed by members that are publicly committing to tracking and technical excellence, reinforcing the affiliate industry's accountability and transparency   ✅ A comprehensive FREE guide to GA4 - wondered why your Google Analytics data is so different to your network reporting? Read insights from The APMA membership in this free 16 page guide   ✅  A refresher guide on the basics of affiliate tracking, originally created by affiliate networks and platforms in 2021. The fundamentals remain as relevant today as they did then   👉 Make sure you sign up to our newsletter to be the first to hear about our news and upcoming work. #affiliatemarketing #partnermarketing #theapma