Mattel executives say “Barbie” laid the groundwork for the company’s future in entertainment. Currently, the company has 16 projects in development, including a Hot Wheels movie and a live-action Polly Pocket film. “The idea is to create something unique in every movie,” said Mattel CEO Ynon Kreiz. “Every project has a unique purpose, and will have a unique voice.” https://lnkd.in/geb4Jkta
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