Iconic haircare calls for an iconic partnership. 🤩 Who better than Paris Hilton to be the Sliving Proof? We have the HairTech to deliver your healthiest hair – your future hair will thank you, just like Y2K Paris! #livingproofinc #parishilton #SlivingProof
This is amazing ⚡️⚡️
This partnership is iconic!!
Very clever! Just re-watched this a few times. Love it everytime!
Great move. Paris Hilton. 💙
Love Paris! Amazing job!
Senior Product Manager & Product Marketing Leader ▸ Strategizing Product Planning, Roadmap Development, GTM Strategies & Revenue Growth
5moCan we quickly discuss why this is beyond brilliant? Studies currently indicate rampant fatigue in the digital space from target audiences. These audiences are, however, responding positively to nostalgic experiences. Paris Hilton is a cultural icon who directly, and almost exclusively, connects with the millennials. Now conflate “exclusive” with “bespoke” and you’ve not only successfully communicated with a very specific audience, you’ve also made their day. Love this!