LiveScore’s Post

When paired with other solutions, Seller Defined Audiences can significantly ease the transition to the soon-to-be cookieless world. Here’s what you need to know about this new targeting solution and how it fits within the larger addressability landscape. #SDA #AudienceTargeting #MediaBuying

"Now, advertisers can scale lookalikes to match their own campaign goals while still maintaining high audience relevance. With this expanded partnership, advertisers can send their LiveRamp audience segments to TripleLift, who can then find the audiences, as well as lookalikes of those audiences based on publisher's first party data. TripleLift Audiences can achieve this by matching the advertiser's first-party audience segment to the publisher's first-party data using RampID and AI technology to accurately find high-relevance lookalike audiences. The collaboration provides a unique solution for targeting use cases, especially for performance advertisers seeking to reach more than half of the open web unserved by cookies, including on Safari, Firefox, and Edge." https://lnkd.in/eUwaRhh9

LinkedIn is phasing out its Lookalike Audiences feature starting February'24, urging a shift to new targeting methods like Predictive Audiences and Audience Expansion. This change requires advertisers to adapt their strategies for more dynamic targeting based on AI-driven insights and broader demographic data. #LinkedInUpdates #DigitalMarketing #TargetingStrategy https://lnkd.in/dNjmcndw

Here's how you can harness the power of TikTok Ads to elevate your brand's success: 1. Creative Content Creation: Embrace TikTok's creative spirit by producing engaging and entertaining content that resonates with your target audience. From catchy music-driven videos to trendy challenges and influencer collaborations, leverage the platform's viral potential to make a lasting impression on viewers. 2. Audience Targeting: Utilize TikTok's robust targeting options to reach the right audience with your ads. Whether you're targeting based on demographics, interests, or behavior, precision targeting ensures that your message reaches those most likely to engage with your brand. 3. Ad Optimization: Continuously monitor and optimize your TikTok ad campaigns to maximize performance and ROI. Test different ad formats, creative variations, and targeting parameters to identify what resonates best with your audience and drive optimal results. 4. Data-Driven Insights: Leverage TikTok's analytics tools to gain valuable insights into campaign performance and audience behavior. Use these insights to refine your targeting, optimize your creative strategy, and make data-driven decisions that drive tangible business outcomes. With TikTok Ads, the sky's the limit for brands looking to stand out in today's crowded digital landscape. So, seize the opportunity, unleash your creativity, and let TikTok Ads propel your brand to new heights of success! 🚀 #fbads #shopify #facebookads #marketing #intagramads #instaads

The end of third-party cookies marks a new beginning for digital advertising. Dive into our latest blog to discover how our newly revamped Active Insights platform gives partners access to persona-based insights to achieve precision targeting and deep audience understanding, all while prioritizing privacy: https://lnkd.in/exNnpKKZ #AdTech #Cookieless #CookieDeprecation

Amid the early stages of #cookiedeprecation, media buyers aren’t quite sold yet on the premiums that some #publishers are placing on their first-party audience data and contextual targeting solutions. One publisher who spoke on the condition of anonymity said that they usually charge at least $2 on top of their standard #CPMs for their first-party data or contextual targeting capabilities, slightly higher than the $1.50 premium they saw about a year ago. Certain categories, like #entertainment and #luxury, are fetching an even higher premium, they said. In this piece by Kayleigh Barber, we speak to Holly Dunn McManus of Havas Media Group, and Briian Wilson of Epsilon.

🚀 As cookie deprecation continues to reshape the digital advertising landscape, the debate over the value of publishers’ first-party data is heating up. With media buyers cautious about paying premiums, how do you envision the future pricing dynamics for audience data and contextual targeting? Let’s discuss. #DigitalAdvertising #FirstPartyData #MediaBuying

The Forbidden SEA Strategy Google Doesn't Want You to Know 😵 As the founder of HelveWeb, I've spent years mastering the ins and outs of Search Engine Advertising. And I've uncovered a strategy that can skyrocket your ROI by 300%! Google keeps it under wraps, but I'm sharing it with you. Here's the secret: Audience Layering. By combining demographic targeting with in-market audiences and customer match lists, you can precisely target users who are most likely to convert. This triple-layer approach ensures your ads reach the right people at the right time, dramatically increasing your conversion rates and ROI. Ready to unlock unparalleled growth? Let's connect! #SEA #DigitalMarketing #GrowthHacking #HelveWeb

5 Proven Ways to Nail Facebook Cold Audience Targeting Without the Usual Headaches! Reaching broad new audiences is crucial for Facebook ad success. Here are 5 tips to improve cold audience targeting: 1. Avoid going too narrow or too broad. For new campaigns, start with audience sizes between 500K to 1M people. 2. Aim for at least a 2-3% click-through-rate once the campaign has learnt. Low CTR indicates poor relevance. 3. Run new cold audience ads for at least 2-3 days and let them reach 3,000-5,000 people before assessing performance. This allows the algorithm time to optimize. 4. Test multiple different audience segments don't rely on a single target. Experiment with layering demographics, interests, and behaviors. 5. If frequency reaches 3-4+, change up your ad creative to avoid ad fatigue. Keep giving users something new and relevant. Continuously refine your cold targeting approach based on performance data. Scale winners, kill underperformers, and iterate new tests. What's your best advice for succeeding with Facebook cold audience campaigns? Share your top tips in the comments! #facebookads #Digitalmarketing #SMM #Socialmediamarketing #Socialmedia

Embark on a journey of precision marketing with Facebook Ads Targeting. By harnessing the power of demographic insights, user behaviors, and connections, advertisers can sculpt their campaigns to resonate with specific audience segments. From reaching potential customers based on age, gender, location, and interests to re-engaging with existing clients through custom audiences, the possibilities are endless. With each ad meticulously tailored to its intended audience, businesses can elevate their marketing efforts, drive engagement, and achieve unparalleled success in the ever-evolving digital landscape. With each ad meticulously tailored to its intended audience, businesses can elevate their marketing efforts, drive engagement, and achieve unparalleled success in the ever-evolving digital landscape. Discover the transformative potential of Facebook Ads Targeting and unlock new avenues for growth and expansion. #FacebookAdsTargeting #PrecisionMarketing #AudienceInsights #DemographicTargeting #BehavioralTargeting