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Our very own Shianne Smalling talks about why we started offering the option to opt out of Mother's Day campaigns ahead of May in EMARKETER's newest article, "Why marketers should be sensitive with Mother’s Day marketing campaigns". “Anytime you enter a transaction with someone, you’re building a relationship with them,” said Smalling. And if you’re not holding up your end of the relationship, it's unfair to expect them to hold up their end.” Read more here: https://lnkd.in/gQp_kRbt

Why marketers should be sensitive with Mother’s Day marketing campaigns

Why marketers should be sensitive with Mother’s Day marketing campaigns

emarketer.com

Scott Terry

Director of Business Affairs & Talent • Corporate Comms • AI Risk Analyst • Board Member

1mo

Good idea. Should do it for Father’s Day, too, for those of us who recently lost our Dads.

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