Laurie Gallien Miller’s Post

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Head of Analytics and Data Science at PMG Digital Agency

If you'll be in Cannes next week, come check out this panel I'm thrilled to be joining! Jon Watts Adolfo Fernández Jorge Ruiz TikTok for Business PMG ✨ Your Performance Is Only as Strong as Your Measurement Plan 📈 In today's omnichannel world, it's essential to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. TikTok is a powerful discovery engine that can drive consumers through the entire marketing funnel - from awareness and consideration, all the way to conversion and beyond. To maximize performance on TikTok, it's critical for advertisers to have a comprehensive measurement plan. Hear from TikTok's experts on how measurement, data and privacy work together to drive business outcomes. When: Tuesday, June 18 12 - 2 p.m. Where: The Beet.TV Stage at the Infillion Café – will be on the spectacular seaside lawn of the Mondrian Hotel. Check out Beet.TV's full presence at Cannes here: https://lnkd.in/gAi8jJZZ Check out the agenda of their summit on data, identity and measurement here https://lnkd.in/gtqr8r_s 

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Amy Rappo

Global Media | Client Strategy Partner @ PMG

1mo

No one better to tackle this than you! 💫

Shannon Womack

Head of Commercial Marketing at Delta Air Lines

3w

Can’t believe I missed you in Cannes!

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Ann Nguyen

Head of Product Marketing, Measurement, Identity & Privacy at TikTok | ex-Meta, ex-LinkedIn

1mo

Love seeing worlds collide! Excited to see you on stage with some great TikTok leaders

Dustin Engel

Growth Architect and Advisor for Marketing Services and Tech Companies | Strategy/Operations/M&A/Communications | Keynote Speaker | Former PMG/Dentsu/Match/eBay

1mo
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