If you'll be in Cannes next week, come check out this panel I'm thrilled to be joining! Jon Watts Adolfo Fernández Jorge Ruiz TikTok for Business PMG ✨ Your Performance Is Only as Strong as Your Measurement Plan 📈 In today's omnichannel world, it's essential to understand and align user behaviors to your holistic marketing strategy to make confident, comprehensive investment decisions. TikTok is a powerful discovery engine that can drive consumers through the entire marketing funnel - from awareness and consideration, all the way to conversion and beyond. To maximize performance on TikTok, it's critical for advertisers to have a comprehensive measurement plan. Hear from TikTok's experts on how measurement, data and privacy work together to drive business outcomes. When: Tuesday, June 18 12 - 2 p.m. Where: The Beet.TV Stage at the Infillion Café – will be on the spectacular seaside lawn of the Mondrian Hotel. Check out Beet.TV's full presence at Cannes here: https://lnkd.in/gAi8jJZZ Check out the agenda of their summit on data, identity and measurement here https://lnkd.in/gtqr8r_s
Can’t believe I missed you in Cannes!
Love seeing worlds collide! Excited to see you on stage with some great TikTok leaders
Love it Laurie Gallien Miller!
Global Media | Client Strategy Partner @ PMG
1moNo one better to tackle this than you! 💫