As we embark on the road to the 2026 World Cup, the time is now for advertisers to start engaging with U.S. soccer fans. Read more about it and The Athletic's plans for always-on coverage in this article from Digiday. Thank you Kayleigh Barber for the great conversation.
#Sports publishers are once again expecting #soccer to have a pretty significant moment in the United States over the next few years, thanks to a series of major championships and tournaments taking place stateside. And while many of these publishers have been covering the sport and selling ads against soccer content for years, sponsorships have largely been rooted in tentpole moments like the Men’s and Women’s World Cups, rather than in an evergreen or even seasonal capacity. In this piece by Kayleigh Barber, we speak to Lauren Funke of The Athletic, Jimmy Spano of dentsu, Jason Wagenheim of Footballco, Eric Burge of Publicis Sport & Entertainment, and Haley Rosen of Just Women's Sports.
Founder and Chief Creative @ Studio—RP.
2wTimes have evolved (exponentially increased) w the aspects of the soccer audience in the US. W Messi arriving at interMiami, Copa America in the US, and the huge increase in the quality and competitiveness at youth male soccer academy leagues throughout the country (mls next, USL, ECNL, UPSL and others) I’m sure the “always-on” coverage will be a success despite the World Cup approaching.