Lach Hall’s Post

Make your sunscreen work as hard as you do! Come check out Envision Horizons and Vacation Inc.'s pop-up activation at #AmazonPort today.

Haley Bieber had one... Olivia Rodrigo had one... Kendall Jenner had one... now we have our very own Vacation Inc. smoothie available at all Erewhon locations in LA! 🥤🥤🥤 https://lnkd.in/eR3Qbqcv cc: Lach Hall Dakota Green Katrina Virani London Nielsen Krupski + co!

What the hell is whipped cream doing in the sunscreen section? That is the question the sunscreen brand Vacation Inc. hopes to elicit from customers, their co-founder and Executive Chair of Marketing, Lach Hall, told me recently from a Zoom he took from their headquarters in Miami. Hall exuded a laid-back confidence one would expect from the mind behind a sunscreen brand that has burst onto the scene with clever, category-defying products and a brilliantly conceived brand world. “It’s weird to see Lach with sleeves on right now,” Vacation’s Head of Design, Roy Fleeman, joked. “I’ve still got my swim trunks on, though,” said Hall. The origin of Vacation starts with Hall and his business partner, Dakota Green. The two have been friends and collaborators for years, initially meeting in New York City in 2013 while working in #marketing and advertising together. “A few years back, we were #freelancing remotely out of Playa del Carmen in Mexico, and, as you can imagine, we spent a lot of time on the beach drinking piña coladas,” said Hall. “One day, we got to talking about sunscreen and why it’s actually so boring given that it’s used in such fun environments.” Read and see more on The Dieline! https://lnkd.in/eRhy-pYS

With our new Shake Shake SPF 50 Mineral Milk sweeping the nation, it is our great pleasure to share the attached audiovisual "Shake Shake Retail Promotional Showcase." In case you missed the news, Shake Shake is a shake-activated mineral sunscreen with a whole new approach to zinc-based protection. Finally enjoy streak-free application and a lightweight feel, thanks to unique “shakerball” packaging that mixes a hydrating, non-nano ZincWater™ formula into a watery-milk texture you’ll look forward to wearing daily. Indeed, much like the newest fitness fad or the most recent wellness routine, this product has become the latest "sunscreen sensation," motivating customers all across the nation to add quite the "shakeup" to their daily skincare regimen. We extend our heartfelt gratitude to all those involved not only in the development of this product, but this uniquely interactive audiovisual production. Most notably, we'd like to thank the extraordinarily talented Discochic for providing us with a copy of their hit song "I'm Glad," as featured on side B of their album "Histoire." What's more, our sincere appreciation extends to our Sunscreen Aerobic Dance Choreographer, Jasmine Ortega-Martini, for providing a variety of energizing and inspirational "moves" on set — some of which we are proud to say are now incorporated into our office wellness activities here at Miami HQ. https://lnkd.in/e_49Vz3c

IMPORTANT COMPANY ANNOUNCEMENT: It’s with great pride and tremendous honor that we announce today a landmark moment in the storied history of the Vacation® Sunscreen Company. Ever since our humble “Leisure-Services” beginnings on the pristine, sandy shores of the South Floridian coastline, it’s been the dream of Vacation® staff and honorary employees from around the world to bring the “Leisure-Enhancing Difference” to leisure communities across the nation. And today, ladies and gentlemen we are one step closer to achieving this mission. So, without further ado, on behalf of the Executive Committee, Vacation® staff, and all honorary employees from around the world, it’s our great pleasure to announce that today marks the start of a monumental partnership with one of the most prestigious names in retail: the legendary Target. Guided by their mission statement to “help families discover the joy of everyday life,” Target has been a cornerstone of retail for over a century and continues to be a beloved destination for shoppers. With this in mind, it’s no wonder that collaborating with this retail giant has been a “target achievement” we’ve been aiming for since our earliest of days. And now, that dream is a reality as customers can find our Classic Lotion SPF 50, Classic Spray SPF 50, Classic Whip SPF 30, and Chardonnay Oil SPF 30 gracing the shelves of select Target stores and available “online” at Target.com. So please, stop by a Target store near you and join us in celebrating this historical achievement by treating yourself to “The World’s Best-Smelling Sunscreen.” We extend our sincere gratitude to our dedicated sales team whose tireless efforts have made this partnership possible. To honor these efforts, HR Coordinator Linda McNamara has prepared a celebratory “Pineapple Upside Down Cake” made exclusively from ingredients sourced at the Target Miami Central Store. All members of our sales team can find a designated slice waiting for them on the rental dessert table at Pool Lounge C12. Once again, thank you for your unwavering dedication to leisure. We eagerly anticipate the incredible opportunities that await in this newfound partnership with Target. https://lnkd.in/gizPPzDs