🌟 Another Not Retail Media Network is Born! 🌟 Seeing a 2024 prediction come true and the rapid proliferation of these new verticalized commerce media networks is incredible. 🚀 It seems almost every company with the “right to win” — and even some who may not — are becoming advertising publishers via their own media networks. In the last few weeks and months, we’ve seen Financial Services giants like Chase Media Solutions and PayPal jump the retail media shark, and now Kinective Media℠ by United Airlines has joined the fray — and it’s only June! ✈️💳 What’s next? Luxury Goods, Health & Wellness, Pet Supplies? The possibilities are endless! 🛍️🏋️♂️🐾 If you spot a new verticalized “Retail” Media Network, please ping me — yup, I’m keeping count as my new hobby! 📊 One question remains: How long will we keep calling these “Retail Media Networks”? 🤔 GrabAds Grab
Rohit Dadwal
1mo
It is the best way to monetise the first party data with targeting ability. Obviously the question remains on how they start to compare with the industry verticals but it may not be required as you are looking at an era of very specific attribution to a specific spend which course Beyond you reach, as has been established by the advertising industry from decades ago.
Lachlan Brahe
1mo
First-party-data-enabled-vertical-media-network-with-closed-loop-attribution? Hmm, doesn’t really pop.
I pity the media planner! How will he evaluate two or three or four of these networks on a common base? Better still, what could be common base? Universe size? Reach? Results? Attribution?