Kendall Miller’s Post

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Growth & Turnaround CTO/CEO | SaaS Executive

Why is disrupting an industry viewed as a good thing? Startup company pitches love to lead with "we're going to disrupt <X>" as if that's an inherently noble goal. I suspect this is primarily a US cultural phenomenon, but disruption is an inherently destructive, chaotic goal. It's defining your company's mission by what you're going to break, not what you will create. What does it communicate to your staff? 🔸That you prioritize doing this differently just to be disruptive 🔸To ignore what's working today and the history of why it came to be since you want to disrupt it 🔸To reject expertise in the domain to avoid falling back into patterns of the past The company mission I'd rather see is defined by the better outcome you'll achieve for others when you succeed. Instead of disrupting the automotive industry, how about enabling senior citizens to age in place by enabling low-cost transportation on demand? I want to work for a company that's not just against something, but for something. A mission that is focused on creating value and making a positive difference in the world. This sense of purpose and direction is what truly motivates and engages employees. Stop disrupting; start creating.

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Good stuff. Thanks for writing this up. Good things to keep in mind.

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