Keith Parnell’s Post

Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eau797jm #norfolk #retail #growthhacking #entrepreneur #ecommerce

❌ Your brand is not just about how you look. ❌ It's about the values you represent and the way you conduct yourself Just like you can’t become a rich businessman overnight just by donning the attire. Building a strong brand takes time, effort, and consistency. Focus on building a strong foundation for your brand - from your messaging to your customer experience. Ensure your team authentically embodies your brand's narrative, principles, and purpose. . . . Need help in shaping your brand identity? We’re here to help! 😊 . . . . #branding #marketing #brand #business #advertising #brandidentity #entrepreneur #designer #brandingdesign #business #marketing #wholesale #startup #networking #businessowner #businesstobusiness #marketplace #b2bmarketing #b2bstrategy #brandcommunication #brandstrategy #marketing #communication #brandcommunications #marketingcommunications #brandstrategy

🤔 Ever imagined the Avengers trying to save the world without working together? 🤯 It would be chaos, right? Each hero going in their own direction, with no coordination or alignment. ❌ Your company can't afford to operate in the same way. ✔️ Your sales, marketing, and customer service teams need to be on the same page, conveying the same brand message and portraying the same brand image. 🤝🏻 When everyone is in sync, your brand becomes strong and cohesive. 😎 And your team, at every touchpoint, consistently reflects your brand's story, values, mission and vision and what differentiates you in the market. . . . Need some help in uniting your teams? Let us help you! . . . . #branding #marketing #brand #business #advertising #brandidentity #entrepreneur #designer #brandingdesign #business #marketing #wholesale #startup #networking #businessowner #businesstobusiness #marketplace #b2bmarketing #b2bstrategy #brandcommunication #brandstrategy #marketing #communication #brandcommunications #marketingcommunications #brandstrategy

Your brand's ❤️ is the essence of your message, representing your values, the problems you solve, and what you stand for. Your brand’s 🧠 and ❤️ must be aligned with your market position, your ideal customers, and your business goals to outshine the competition. And the 💡 is about creatively connecting these elements with a comprehensive plan, infusing logic (🧠) and emotion (❤️) to create pure magic. In effect, speak to the mind (🧠), but touch the heart (❤️). #branding #marketing #brand #business #advertising #brandidentity #entrepreneur #designer #brandingdesign #business #marketing #wholesale #startup #networking #businessowner #businesstobusiness #marketplace #b2bmarketing #b2bstrategy #brandcommunication #brandstrategy #marketing #communication #brandcommunications #marketingcommunications #brandstrategy

Looking for a full-face brush set with high-quality synthetic bristles that will gently pick up and spread makeup for a soft, airbrushed look? Lafeel brush sets with eye-catching colors in professional quality are now at GoBizUSA. It facilitates targeted application of powders by providing an airy and light application. With these features, it helps you achieve the perfect result you want. Catch the special Mother's Day discount opportunities, where you can find many sets to suit your needs. Visit our online sales platform now and don't miss the opportunities. #gobizusa #mothersday #mothersdaygift #business #marketing #ecommerce #bmarketing #digitalmarketing #entrepreneur #sales #technology #branding #tech #wholesale #smallbusiness #bsales #fashion #startup #design #socialmedia #leadgeneration #networking #socialmediamarketing #seo #digital #retail #businessowner #businesstobusiness #marketplace #onlinemarketing

Ever heard of price pack architecture? 😯 It's just a fancy term for how brands bundle items into different sizes to tempt you to buy more. Brands Love Bundling! You'll see this all the time at the grocery store: big packs for families and smaller ones for solo shoppers. There's a pricing strategy for each size and its target consumer. Want an item on the go? You pay more. Need enough for a party? You save. In apparel, this strategy often appears in bundles. Buy several items together and you get a discount. Brands love it because they can expand their assortment, boost conversions, increase AOV and do it all without developing anything new. ________________________________________ 👋Hi there, I’m Bellamy, fractional advisor in planning, buying, & analytics for consumer good companies + founder of the Retailytics™. If you’re enjoying my content: 🔔 Follow me to be alerted to my new posts 🔗 Book a discovery call for a free assessment of where your business is today when it comes to sales and inventory. #dtc #ecommerce #entrepreneurship #d2cbrands

𝗪𝗵𝗮𝘁 𝗜𝘀 𝗮 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗮𝗯𝗲𝗹? 𝗛𝗼𝘄 𝗣𝗿𝗶𝘃𝗮𝘁𝗲-𝗟𝗮𝗯𝗲𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗪𝗼𝗿𝗸 Private-label products are produced for retailers by third-party manufacturers and then sold under a retailer brand. Here’s what private labelling is and how it works. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗹𝗮𝗯𝗲𝗹? Private label refers to a product manufactured by one company and sold under another company’s brand name. Retailers use private labelling to offer exclusive items, expand their catalogues, and undercut competitor pricing. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗹𝗮𝗯𝗲𝗹𝗶𝗻𝗴 𝘄𝗼𝗿𝗸? - 𝗣𝗿𝗶𝘃𝗮𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿𝘀: Design and produce a product based on specifications from retailers. - 𝗣𝗿𝗶𝘃𝗮𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀: Brand, market, and sell these products to customers. 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗹𝗮𝗯𝗲𝗹𝘀 𝘃𝘀. 𝘄𝗵𝗶𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 Private-label products are unique to one retailer, while white-label products are generic and sold under multiple brands. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗹𝗮𝗯𝗲𝗹𝗶𝗻𝗴: 1. 𝗨𝗻𝗶𝗾𝘂𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Develop original product ideas. 2. 𝗛𝗶𝗴𝗵 𝗽𝗿𝗼𝗳𝗶𝘁 𝗺𝗮𝗿𝗴𝗶𝗻𝘀: Often higher than resale products. 3. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗼𝗹: Customize manufacturing costs and price points. 4. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗼𝗹: Choose your own marketing campaigns. 5. 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Quickly respond to market changes and feedback. 𝗗𝗿𝗮𝘄𝗯𝗮𝗰𝗸𝘀: 1. 𝗗𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲 𝗼𝗻 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿𝘀: Issues can impact your brand. 2. 𝗟𝗲𝘀𝘀 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Limits on product customization. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗽𝗿𝗶𝘃𝗮𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: 1. Coffee 2. Pet food 3. LED lights 4. Phone Accessories 5. Apparel 6. Personal care products 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗽𝗿𝗶𝘃𝗮𝘁𝗲-𝗹𝗮𝗯𝗲𝗹 𝗯𝗿𝗮𝗻𝗱𝘀: 1. 𝗞𝗶𝗿𝗸𝗹𝗮𝗻𝗱 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 (𝗖𝗼𝘀𝘁𝗰𝗼) 2. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗕𝗮𝘀𝗶𝗰𝘀 3. 𝗛𝗮𝗿𝗿𝗼𝗱𝘀 𝗢𝘄𝗻 𝗟𝗮𝗯𝗲𝗹 𝗞𝗲𝘆 𝗽𝗼𝗶𝗻𝘁𝘀: - Produced by third-party manufacturers. - Popular among large retailers. - Increasingly used by smaller businesses for unique and premium items. Would love to hear your thoughts on private labelling! Have you ever considered it for your business? #BusinessGrowth #PrivateLabel #Entrepreneurship #MarketingStrategies #Ecommerce

Hey #LinkedIn - I have a question for you: How do you approach purchasing apparel online? Do you order multiple sizes of the same article of clothing when shopping from your favorite retailers because you aren’t sure the clothing will fit right in a certain size? Do you dread the process of ordering anything online knowing you will return a ton of stuff later? Well, if this is you, would love it if you could help complete the survey that is linked below. It should take only a few minutes of your time, and the insight will help a budding entrepreneur gain insights that will impact their business tremendously! #entrepreneurship #marketresearch #insights #startupjourney #retailinnovation #retail #retailstrategy Survey link can be found here:

Strategic Steps to Launching a Successful Clothing Brand in 2024 As we enter spring, it's prime time to craft a comprehensive strategy for the inception and growth of your clothing brand. However, for those venturing into the fashion industry without prior entrepreneurial experience, setting tangible goals can seem daunting. Instead of simply stating desires, such as "I want to earn 300,000$," it's imperative to translate these aspirations into actionable plans to ensure they materialize into reality. When embarking on the journey of launching a brand from the ground up, it's advisable to refrain from setting strict financial targets within the initial 2-3 months. Unless opting for resale or pre-order models, setting realistic goals becomes paramount. Let's delve into the essential milestones required to establish your clothing brand within a four-month timeline: First Month: Strategize your promotional approach by evaluating marketplaces, Instagram presence, offline versus online stores, and defining your niche. Develop a financial blueprint for the launch, considering factors such as batch size, pricing strategy, and production costs. Second Month: Focus on procuring the perfect sample of your envisioned product and solidify agreements with production partners for the initial batch. Initiate the tailoring process to ensure timely availability of inventory. Third Month: Utilize this period to assemble a foundation for promotional activities. Engage in content creation, including photoshoots and crafting compelling marketing materials. Additionally, concentrate on packaging design to enhance brand identity. Fourth Month: Commence sales activities as your products become available. Implement promotional strategies to gauge market demand, adjusting production volume based on response and budget considerations. Would you be interested in exploring a practical example of a financial model for launching a brand? Understanding the allocation of resources across each stage can provide valuable insights for a successful debut. Let's delve deeper into this aspect to facilitate a comprehensive understanding of the launch process. #FashionEntrepreneurship #ClothingBrand #BusinessStrategy #FashionIndustry #Entrepreneurship #MarketingStrategy #BrandDevelopment #StartupJourney #SmallBusinessTips #LinkedInLearning

Something B 2 B companies struggling to get to the next level of growth/ brand awareness misunderstand is the concept of creating consumer demand. Pre-selling clients with well designed and informative marketing is not just 'a good idea', it's a basic necessity with newer generations. I see it so often in bridal: brides are shopping for who is advertising to them. In most cases the designers have more marketing resources available than their suppliers (boutiques). Vast marketing to their target market creates a demand for their styles and brand name, as opposed to just a dress. The stores that carry a heavily marketed line become a destination for the clients, and in turn both the stores and the designer win when the pre-sold bride says "yes!" On the flip side, I also see the designers and brands who only focus on selling to stores. To be a successful brand, you want product to move by having a strong demand. When you only focus on creating business with suppliers to assure their purchase of your product, you risk stale inventory and short term relationships. The winning formula is really A to C (Advertising to the Consumer)...when you perfect this, a product becomes a brand. #entrepreneurship #entrepreneur #bridal #womeninbusiness #fashionindustry #b2b