Kate Millington’s Post

Thank you Fernando Snellings & WWD for this amazing article on Milk Makeup’s Cooling Water Jelly Tint! Truly a pinch me moment 🥹 “Milk Makeup’s Jelly Tint cheek and lip stains are one of the most popular new makeup releases of 2024 — they’ve racked up millions of views on TikTok and over 160,000 hearts on Sephora’s Loves List. So popular, in fact, that when they hit Sephora stores in early February, the Jelly Tints sold out in short order. If you’ve been angling to get your hands on spring’s ‘It’ makeup product, today’s your lucky day: The Milk Makeup Jelly Tints just restocked at Sephora after their massively successful launch.” https://lnkd.in/e7QSyifv

🐦🔥 It’s time to start talking about the rise of the phoenix… Milk Makeup Scene: It’s Q4 2021. We (Milk) had reached a top #10 ranking in April 2020, but now we’re outside the top 20 makeup brands. Building momentum is very hard. What do we do? You go out there and kick ass 👢 🍑 . What the Milk Makeup team has done over the last 15 months in particular is nothing short of remarkable. — Over the last 12 months, they are the 2nd fastest growing makeup brand after YSL (top 15 brands) at 60% YoY and over the last 4 months, they are up 96% YoY!! And as of Feb 2024, they have reached their highest ranking in the history of the brand at #6 up 124% YoY!! 📈 Every other brand in the top 10 would be valued north of $1B on the public markets. — I asked the CEO Tim about the effect it's having and he said: “The community buzz has created a waitlist that was multiple 10’s of thousands between Sephora.com and milkmakeup.com” Hats off to Kate Millington, Nilofer Vahora, Tim Coolican and the entire Milk Makeup team!! 📈 💰 **Also fun. They've now hit over $1B in EMV since Jan 2020 👏

Milk Makeup Fam…THE HYPE IS REAL 🍇🧊 We're thrilled Milk Makeup's Cooling Jelly Tint is causing a sensation in the beauty world, and we can't wait to spill all the juicy details with you! In just one day since its launch, this fabulous product has taken the internet by storm, winning over beauty lovers around the world. A huge shout-out to Allure Magazine for joining in on the excitement and sharing everything you need to know about our NEW jelly tint! Our Cooling Jelly Tint is not your average blush and lip stain—it's a game-changer! With its hydrating, bouncy jelly texture, it glides on effortlessly for a sheer, buildable burst of color that lasts all day. No wonder it's flying off shelves! Don't miss out—check out Allure Magazine’s article for the full scoop on how to apply our NEW jelly tint and discover why it's everyone's new obsession! Find yours at milkmakeup.com and sephora.com 🛍️ 🛒 Wanna shop in-store? Here's when it'll hit shelves IRL: 2.22 @sephora US + Canada 3.4 @sephoraeu 3.18 @sephorauk @spacenk @cultbeauty @nichebeauty Have you tried the Cooling Jelly Tint yet? Share your thoughts in the comments below and join the fun! https://lnkd.in/ewwCyMZ5