Kass Lazerow’s Post

The six fundamental questions all entrepreneurs need to answer before green-lighting their business ideas are ....(drum roll) 🥁 Product: What are you selling? Differentiation: Why is it better than existing options? Customer: Who will buy it? What’s the market size? Sales & Marketing: How will customers find out about your product? Delivery: How will you get it to customers? Financial Model: Does the financial model pass the smell test. #StartupGuide #BusinessBlueprint #BusinessTools #StartupSuccess

Building a "sticky" culture is essential for any thriving business. It's what attracts and retains employees, fosters engagement, and encourages loyalty. Here’s the Kass & Mike recipe for sticky culture: •Make your vision, values and origin story tangible. •Recruit and onboard employees purposefully. •Fiercely protect the culture you are building. •Create team games to build camaraderie. •Instill giving as a regular course of business. •Celebrate with everyone - wins, birthdays and more. •Recognize each other early, often and publicly. •Commit to a company calendar. Remember, a radically good company culture is the closest we get at work to the love we share with people outside the office. It is the glue every team needs to hold it together—industrial-strength, multi-purpose, people-bonding superglue. Kass Lazerow Michael Lazerow #kassandmike #businessculture #positiveworkculture

You don’t need a perfect product to start a business. Perfection is not possible, nor should it be the goal. As Guy Kawasaki often points out, great companies start with imperfect products and improve them along the way, especially in the tech business (think software version releases!). #kassandmike Kass Lazerow Michael Lazerow