Kamyar Naficy’s Post

There is still time to sign up to CIPR Greater London's in-person networking event focusing on Purpose-led Communications. For more details see below: Navigating Purpose-led Communications: What’s Next? Join us in person on 23 May for an evening talk & #networking event. CIPR Greater London Group have teamed up with Purpose Union to debate what's next for #purposecomms. Founder, Lewis Iwu will chair a discussion between panellists including Will McCallum, Co-Executive Director of Greenpeace, Hannah Pawlby, Chief Impact Officer Freuds Group, Mary McHarg, President Students' Union UCL & more. The world is constantly changing around us. We are faced with an election year and likely possibility an incoming government with new agendas around environmental & justice concerns, an accelerating climate crisis, global geopolitical divisions, generational differences and evolving expectations creating pressure on brands, and are over halfway to hashtag #SDGs target of 2030 with significant leaps still needed. Amongst this complexity, many organisations are taking stock and rethinking how to best tell their story. As #communications & #PR professionals, how can we try to stay ahead of the curve and understand what’s next for the #purpose agenda? Get your ticket: https://lnkd.in/gfxdDCep

Discover the building societies shaping conversations in the media in Rostrum’s latest report, 𝘚𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘖𝘶𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘰𝘤𝘪𝘦𝘵𝘺 𝘚𝘦𝘤𝘵𝘰𝘳. 📈 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Big or small, who's making headlines and which building societies are playing an outsized role in the media? 🌿 𝗚𝗿𝗲𝗲𝗻 𝗶𝗺𝗽𝗮𝗰𝘁: Spot the champions leading the charge towards sustainability. 💬 𝗧𝗮𝗹𝗸 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗼𝘄𝗻: Discover the brands leading industry debates 🌍 𝗟𝗼𝗰𝗮𝗹 𝗳𝗼𝗰𝘂𝘀: Which building societies are making a real impact in the media on community issues? Read this, and more about the steps building societies can take to become industry thought leaders by clicking the link below: #BuildingSocieties #Sustainability #PublicRelations #PR

Navigating Purpose-led Communications: What’s Next? Join the CIPR Greater London Group in person on 23 May for an evening talk #networking event. The CIPR Greater London Group has teamed up with Purpose Union to debate what's next for #purposecomms. Founder, Lewis Iwu will chair a discussion between panelists including Will McCallum, Co-Executive Director of Greenpeace, Hannah Pawlby, Chief Impact Officer Freuds, Mary McHarg, President UCL Student Union & more. The world is constantly changing around us. We are faced with an election year and likely possibility an incoming government with new agendas around environmental & justice concerns, an accelerating climate crisis, global geopolitical divisions, generational differences and evolving expectations creating pressure on brands, and are over halfway to #SDGs target of 2030 with significant leaps still needed. Amongst this complexity, many organisations are taking stock and rethinking how to best tell their story. As #communications & #PR professionals, how can we try to stay ahead of the curve and understand what’s next for the #purpose agenda? Get your ticket: https://lnkd.in/gfxdDCep

Step behind the scenes of the 2023 #ICCOGlobalSummit, where minds and conversations were fueled one coffee break at a time! ☕🗨️ What a perfect setting for exchanging ideas in between the immersive and thought-provoking speakers' agenda. Prowly Impact CEE Muck Rack CARMA Ruepoint PRovoke Media Media Marketing Polska (MMP) Wirtualnemedia.pl Question & Retain Rzeczpospolita AMEC Measurement and Evaluation Global Women in Public Relations PRCA Reputation Today Polish Public Relations Consultancies Association #ICCO #PRExcellence #PR #PublicRelations #publicrelationsagency #networking #globalevents #mediarelations

Navigating Purpose-led Communications: What’s Next? Join us in person on 23 May for an evening talk & #networking event. At CIPR Greater London Group, we've teamed up with Purpose Union to debate what's next for #purposecomms. Founder, Lewis Iwu will chair a discussion between panellists including Will McCallum, Co-Executive Director of Greenpeace, Hannah Pawlby, Chief Impact Officer Freuds, Mary McHarg, President UCL Student Union & more. The world is constantly changing around us. We are faced with an election year and likely possibility an incoming government with new agendas around environmental & justice concerns, an accelerating climate crisis, global geopolitical divisions, generational differences and evolving expectations creating pressure on brands, and are over halfway to #SDGs target of 2030 with significant leaps still needed. Amongst this complexity, many organisations are taking stock and rethinking how to best tell their story. As #communications & #PR professionals, how can we try to stay ahead of the curve and understand what’s next for the #purpose agenda? Get your ticket: https://lnkd.in/gfxdDCep

so important to gather. if you didn't get to the Women in Media here is a great summary.

Communicating across international borders, while made easier by digital channels, requires strategic thought and consideration. In a recent article published by Ragan (link below), Tom Johnson, CEO of H/Advisors Abernathy notes the importance of targeted and one-to-one communication. To effectively target, communicators must first understand the local landscape, including the political environment AND: 1) Regulation: is there more than one official language (as there is in Canada)? how are digital spaces and media outlets governed and monitored (e.g. CRTC, Bill C-18)? what are the ESG reporting standards? 2) The state of trust: who are the trusted sources of information? how polarized is the general population? what issues matter most? (think Edelman Trust Barometer or The World Economic Forum) 3) Reconciliation and Indigenization: what are the community consultation expectations? what frameworks and recommendations guide efforts? (e.g. Canada's Truth and Reconciliation Commission Calls to Action) 4) Community trauma: what recent events influence the way people receive information? (e.g. Nova Scotia's Mass Casualty Commission and larger incidents of geopolitical unrest and lack of public safety) 5) Local thought leaders, curiosities and icons: who are considered the national or regional treasures? quirky sources of pride? sore spots or embarrassments? 6) The ethos of the nation or region (e.g. Canada's grounding philosophy of "Peace, Order and Good Government") These are just a few considerations for engaging audiences in Canada. What are some considerations for your country or region? https://lnkd.in/gBgCUafT

"About two-thirds of the agencies taking part in this year’s PRWeek UK Top 150 Consultancies project continue to have all-white boards." PRWeek UK Does this come as a shock? No, Not really for people working to build a more inclusive industry. These numbers were to be expected. I feel some anger and more despair..............It is not just me but research shows that most DEI efforts since BLM and COVID were performative and opportunistic, so they were doomed to fail. Within our industry there has been a disproportionate focus on diverse hires, numbers and representations - but at lower levels. Here we are talking about some of the most powerful agencies in the world and the UK. They advise clients on reputation, DEI, sustainability and are asking their clients to change to be relevant in the future! Ironical considering they are not willing to or see the need to change. Change does not happen when you maintain status quo. Change does not happen when you don't invest time and money into enabling that change. Change also does not happen without a vision. And change will definitely will not happen without the buy in from industry leaders and board members. Incremental change is good, but increasing representation at leadership levels and in the C-suite requires transformational thinking, a willingness to adapt, to recognise that this is an imperative, allocate resources and hold themselves accountable. To see any real change in my working life we need to recognise that ethnic minorities with leadership aspirations face (and will face) the broken rung, the glass ceiling, glass cliff and a system stacked against them, that encourages homophily. Small comfort that the number of black and ethnic minorities in the industry has increased from last year, but we know leadership aspirants will drop out when they cannot see role models or people like themselves leading. Industry leaders know that DEI can no longer just be a talking point or tick box, it is a fundamental building block of social justice and a human rights concern. We will be held to account! So, let's see leaders step up, and be accountable not just for profits but for building a fairer industry. Well done PRWeek UK on the insights👏🏽👏🏽👏🏽 #buildbackbetter #inclusionandbelonging #rolemodels #ethnicminorityleaders

Want to enter awards but don't know where to find them? (Without hours of searching) Some PR news platforms have a long list you can choose those relevant to you. For example, PRNEWS have a list of upcoming awards deadlines on their homepage. It makes it SO easy for you to apply. And if you want help to write the best application, you know where I am😉 #PRAgency #PublicRelations #Awards #BusinessAwards