Justin Hewelt’s Post

As bundling within the streaming video space becomes increasingly more prominent, it becomes more interesting to look at service overlap among subscribers. Antenna released a new analysis, leveraging their data to identify likely combinations of subscriber overlap. Using data from the table below, here are some interesting callouts that potentially identify future bundles for platforms to make available. Disney+ subscribers are 2.2 times more likely to subscribe to AppleTV+. AppleTV+ subscribers are 2.4 times more likely to subscribe to Max. Max subscribers are 2.1 times more likely to subscribe to Peacock. Peacock subscribers are 2.1 times more likely to subscribe to Paramount+. #streamingvideo #svod #avod #bundling #netflix #disneyplus #peacock #max #digitalvideo #CTV #OTT #streamingbundles #subscribers #paramountplus

STREAMING VIDEO: Interesting to see this Canadian streamer lead with a message about volume of linear channels and especially Disney channels in a market where Disney Plus is alrealy widely available. There's still a role for cable-like Virtual MVPDs, but I wonder what the role of product like this will be in the coming 3 years as consumer behaviour shifts more towards on-demand. Stack TV Canada, August 2023 #canada #global #stacktv #canada #vmvpd

How important are holiday movies to #streaming platforms? Last year, during the week of Christmas, U.S. households watched more than 183 billion minutes across major streaming platforms—that’s 15% more streaming hours than in March 2020, when most of the country was locked down watching Tiger King. The real revenue question is whether hokey movie franchises like Netflix’s A Christmas Prince, or Warners/Max classics like Elf—not to mention the thousands of hours of Hallmark slop you can now binge on Peacock—are actually driving acquisition and/or retention. Seasonal programming was always a must-have on traditional pay TV… but does it really move the needle on streaming? Julia Alexander explores: https://lnkd.in/eppP6Jqy Photo: Scott Everett White/Netflix

The Walt Disney Company – which recently turned 100 in October – first entered Australia’s OTT streaming market in November 2019 with the launch of Disney+ TV a video on-demand subscription service for films and TV shows from The Walt Disney Company, Marvel Entertainment, Pixar Animation Studios, Lucasfilm and National Geographic. Four years on, how popular is Disney+ in #Australia compared to rival platforms Netflix and Amazon Prime Video & Amazon Studios – and which video streaming service has the most satisfied subscribers? Additionally, what are the top factors deterring prospective OTT subscribers in Australia from signing up today? Here's what the latest data from YouGov Profiles reveals: https://okt.to/osn3Kj #disney100 #disneyplus #videoondemand #streamingservice #homeentertainment

"Piracy is almost always a service problem and not a pricing problem” -Gabe Newell Gabe hit the nail on the head with this one.  The challenge isn't just about affording content; it's about navigating through an ocean of streaming services. 🌊💻 Netflix, Disney+, Hulu, Amazon Prime, HBO Max, HBO Now, HBO GO, HBO STOP with this already please! How do you manage the abundance of options? Do you have a go-to platform or are you reaching out for the hat?  🚢📺 #Streaming #GabeWisdom #DigitalChoices #StreamingWars 

Variety's VIP+ platform took a look at which streaming platform has the highest show cancellation rate. Utilizing data from Luminate, cancellation rates were determined by dividing the season premiere between January 2020 and August 2023 by the total number of unique continuing series that had a season premiere within that timeframe. The data shows Netflix with a 10.5% cancellation rate which trails Hulu, Disney+, Paramount+ and Max. As an overall category, streaming has a lower cancellation rate than linear TV which is driven most by broadcast's 26.6% cancellation rate. #streaming #lineartv #streamingvideo #cabletv #broadcasttv #cancellationrate #netflix #hulu #disneyplus #paramountplus #hbomax #max #TVshows

When it comes to streaming, families are at the top! ☝ ⏰ They spend more time streaming TV and movies 📺 They watch nearly every type of content Danielle Hydro (Fancher), Consumer & Advertiser Insights, Disney Advertising, gives an overview of Disney's Generation Stream research series and the latest insights on how streaming plays an important part in strengthening family ties. The first two trend reports for 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐞𝐚𝐦: 𝐅𝐚𝐦𝐢𝐥𝐲 𝐄𝐝𝐢𝐭𝐢𝐨𝐧 are out now! ➡ Dive In: https://lnkd.in/gfSe5evj

New data from Hub Research shows there's still a disconnect between streaming platforms and the offerings to consumers. A large percentage of users and non-users of the platforms below either do not think or are not sure ad-supported options are available. Take Netflix for example... only 46% of consumers know it has an ad-supported option. The percentages are even lower for Disney+ (37%) and Max (29%). #streaming #streamingvideo #svod #avod #streamingads #hulu #peacock #netflix #disneyplus #paramountplus #max #discoveryplus #OTT #connectedTV

Generation Stream - Family Edition is out and if you want insights on how to best be part of the CTV market with families, this report is for you. It’s the latest Gen Stream report following our sports edition that was incredibly insightful and helpful to marketers. Check it out today! Disney Advertising #continuingthemomentum #insightsmatter #futureinfamilies