Every consumer app used to become a messaging app. Now it's gaming, so we better get better at focusing. Netflix, LinkedIn, and now YouTube are luring in daily users with games. Don't know what to watch? Bored of the feed? Just listening while multi-tasking? Toss some Angry Birds. It's what I call the "march to vividness", where apps get more visual and immersive to simulate real life: ->From text (blogs, Fb status, Twitter) ->To photos (Instagram, Snapchat) ->To video (YouTube, Netflix) ->To live (Twitch, TikTok) ->To gaming inside every app More than ever, we have to develop "attention resilience" -- The ability to stay on task despite embedded distraction. It's no longer whether you're able to stay in the right app, but if you can stay in the right feature.
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Well. This looks to likely be cute, fun, experimental, unclear in direction, and likely shortlived. I'm not convinced that this will move the needle on anything. But maybe it will give folks some fun so they go searching for better, longer, more immersive games. I'm not saying that small casual games are bad. That said, when this doesn't monetize and create bucketloads of money according to Google's anticipatory metrics, I expect it to get killed within 12-18 months. The Google Graveyard is hungry. Don't believe me? Take a look. The Google Graveyard is Vast and Deep. And it always has more room. Every. Single. Month. Killed by Google: https://lnkd.in/gVVzQbNs ----- Engadget: "YouTube is testing bitesize games on desktop and mobile It's only available for select participants at the moment." "YouTube is launching an in-app platform for bite-sized games, adding to the ways you can interact with content on the popular video service. Sadly, this is no full-fledged cloud-gaming experience — think of it more like Miniclip living inside the social video site. This is an experimental offering and, as such, only available to select participants or beta testers. How to know if you’ve been chosen? Open up YouTube and look for a “Playables” tab alongside content on the home feed. For the lucky few, games work on both the desktop website and mobile devices. There’s no list of published titles at this time, but 9to5Google reports that there’s a game called Stack Bounce available that involves a ball smashing through rings via well-timed clicks. If the title sounds familiar, that’s because Stack Bounce was already offered on Google’s GameSnacks service. Also, moving a 3D ball around is a far cry from the kinds of games Google Stadia was offering when it shuttered, though the company notes that the system will save game progress, which is accessible via the “History” tab. In other words, more complicated experiences could be forthcoming, as there isn’t much progress to save when moving a bouncing ball through rings. For now, though, it's a repository for minigames. YouTube isn’t the only video-streaming service dipping its toes into cloud gaming. Netflix has made a pretty significant push into the space in the last couple of years, most recently expanding services to select smart TVs and personal computers. Even TikTok is experimenting with simple in-app games, in addition to live trivia contests with cash prizes. Google’s Stadia cloud streaming service went belly up back in January." Engadget: https://lnkd.in/gxqdcJbQ #google #games #killedbygoogle #casualgames #youtube #webgames #webgamesmakenomoney #googlemetrics
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