Josh Constine’s Post

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Venture Partner for consumer at SignalFire, sharing pitch strategies based on 8 years at TechCrunch

Every consumer app used to become a messaging app. Now it's gaming, so we better get better at focusing. Netflix, LinkedIn, and now YouTube are luring in daily users with games. Don't know what to watch? Bored of the feed? Just listening while multi-tasking? Toss some Angry Birds. It's what I call the "march to vividness", where apps get more visual and immersive to simulate real life: ->From text (blogs, Fb status, Twitter) ->To photos (Instagram, Snapchat) ->To video (YouTube, Netflix) ->To live (Twitch, TikTok) ->To gaming inside every app More than ever, we have to develop "attention resilience" -- The ability to stay on task despite embedded distraction. It's no longer whether you're able to stay in the right app, but if you can stay in the right feature.

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