Jon Henshaw’s Post

Google quietly started indexing EPUB files and can now be seen in the SERPs https://lnkd.in/dQasPiwN #seonews #Google #SEO

Cue to all SEOs frantically Googling "how to make an ebook." #seo #seoservices #seoexpert #seoagency #seospecialist #seoconsultant #searchengineoptimization #google #googlesearch #googleseo #copywriting #copywriter #content #contentmarketing

Google Is Now Indexing EPUB Files

Google quietly started indexing EPUB files and can now be seen in the SERPs https://lnkd.in/dbJA22uQ #seonews #Google #SEO

Google Is Now Indexing EPUB Files via @sejournal, @martinibuster Google quietly started indexing EPUB files and can now be seen in the SERPs The post Google Is Now Indexing EPUB Files appeared first on Search Engine Journal. https://lnkd.in/gBMarb8N #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

𝑮𝒐𝒐𝒈𝒍𝒆 𝑪𝒂𝒄𝒉𝒆: 𝑻𝒉𝒆 𝑻𝒂𝒍𝒆 𝒐𝒇 𝒂 𝑳𝒊𝒃𝒓𝒂𝒓𝒚 𝒂𝒏𝒅 𝒂 𝑺𝒕𝒖𝒅𝒆𝒏𝒕 Assume you're a librarian and Google is a student doing a report. The library (the internet) contains an enormous number of books (websites). When a student requests a book (visits your website), you make a photocopy of the necessary pages (cache the content) and provide it to them. This way, if the student needs the same material again (wants to return to your site), they can utilize their photocopy (cached content) instead of waiting for you to locate the book again (lower server burden). Caching works similarly for Google, speeding up and simplifying the delivery of information to users. #digitalamarketing #seo #cache #google

⁉️ What can you do to make sure your YMYL website, or even a page is judged favorably in the eyes of Google? 💁 This is where EAT comes in. To determine, how trustworthy your site is in the YMYL category, google will evaluate your site on its E.A.T score. ⁉️ So, what is E-A-T? 💁 EAT is one of the biggest updates of Google which was released in late 2018 to improve trust and authoritativeness of sites displayed in search results. It stands for Expertise, Authority, and Trust. Here's what each element entails: 📌 Expertise: Are you and your website authors experts on the subject? 📌 Authority: Is the author or website has an authority on the topic presented? 📌 Trust: How trustworthy is the content that is presented and the website itself? 🙋 P.S: It's now E-E-A-T, where that extra E at the beginning denotes Experience. #seo #seotips

INDEXING ISSUES? 😵 DON'T PANIC, CARRY A TOWEL! Did you get an email from Google Search Console about page indexing issues? 📧 It's like being stuck in the Vogon poetry recital of the digital world. But remember, just as a towel is a hitchhiker's best tool, knowledge is yours in the vast universe of SEO. KEEP CALM AND READ ON 👇 🟢 I've compiled a straightforward checklist to help you hitchhike through these cosmic challenges. 🟢 My article simplifies the process, guiding you through practical steps to turn these nebulous issues into small, Earth-like victories. https://buff.ly/48Tw006 👉 Let's dive in with a towel in hand – who knows, we might just stop a Vogon ship along the way!

✌️☀️Best book for semantic entity based search👇 Today I would like to give credits to a guy unknown in the SEO industry. Krisztian Balog So many people got credits for their work in the industry. This guy deserves more... Krisztian wrote the best book about semantic search I know so far. I read his book about 5 years ago and it completed the puzzle of understanding semantic search after years of researching patents by myself and reading patent analysis by Bill Slawski. And the best: This book is downloadable via PDF for free. https://lnkd.in/eemXVc3h

SEO Glossary for 2024 📚 The Essential 150 Terms You Should Know 😊 SEO is filled with many technical terms. I always include an SEO glossary section in my reports for clients' reference. How many terms do you recognize from the list below? P.S. I was inspired to create this post after finishing 'The Dictionary of Lost Words' by Pip Williams—a beautiful book. 🌸 It got me thinking about 'words,' so I decided to write something about 'words.' #seo #seoterms #glossary