Jones Road Beauty reposted this
Every brand wants to go viral on TikTok, but very few are ready for what happens next. Virality is simply the first domino to fall, setting off a massive chain reaction of supply chain and inventory issues, retail distribution hurdles, delays due to tied-up funding, and the difficult task of keeping hordes of customers engaged until your sold-out product comes back on the shelves. BeautyMatter talked to seven beauty brands about their viral moment, its ripple effects, and how they each turned virality into sustainable success. From small start-ups to major international players, here’s how these beauty brands managed their 60 seconds of TikTok fame. Glow Recipe, Jones Road Beauty, Murad, K18 Hair, Bubble, NUDESTIX, CTZN Cosmetics Story by Cristina Montemayor https://lnkd.in/eJYUKxbB #BeautyIndustry #BeautyBusiness #Beauty #Marketing #Digital #DigitalMarketing
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Global Sales | SaaS | Online Grocery & Automation | Video Commerce | Cosmetics | Advisor
7mocc Salwa Petersen, Ewa Dudzic,Monika Zochowska