Had an amazing opportunity to represent KiwiCo, Inc. and speak at the Meta Performance Summit last month in SF. I was honored to take the stage to discuss our Reels case study, creative diversification, and how we continue to generate performance driving creatives. Had the absolute pleasure of sharing the stage with some amazing marketing leaders: Philip Buerger & KMac - Kristin N. MacGregor. Shoutout to Celina Gimang for being an awesome Meta partner. Our goal, as a team, was to participate in a Meta case study. Not only did she help us secure the study, but she also crushed that goal by locking in this speaking opportunity - in front of some of the brightest marketers and brands. Excited for what our partnership can achieve next! Also wanted to give a shoutout to my amazing team at KiwiCo. Without them, none of this would have been possible! -Lisann Arndt for quarterbacking the Reels case study and owning the entire creative process. Truly an all-star and cannot emphasize enough her impact on the success of this test. -Sara Lim for spearheading our influencer & creator content workflows which have catapulted our creative diversification across our Meta account. Checkout the full Reels session here: https://lnkd.in/gJxiYtZD Fun fact - If you make it to the end, I do in fact have matching hoodies for the family.
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+1
Sammy Tran
1w
You're a beast dude
Florence Su
1w
Love it! I am counting on you to keep Kiwico growing 😁
Lisann Arndt
1w
You crushed it! 👏 Best mentor!
Jenny Kim
1w
Crushed it! Loved all the insights and the push to brands to get creative with their content creation!
Chris Marpo
1w
This is awesome to see, Jonathan! Great work 👏
Steve Lai
1w
Badass
Travis Cross
1w
Balllller!!
Monica Lim
1w
Sooo cool! Congrats!
ok JF, i see you!
Marketing Strategy @ Meta
1wI couldn't be prouder of our partnership. 🤝 (And I thought I couldn't be happier about this experience until I saw the family hoodie photo!)