Joli’s Post

Five things you need to know about Nielsen ONE Ads👇 ✔ Powered by big data, validated by real people ✔ Deduplicated audiences across all screens ✔ Comparability at a glance ✔ The broadest coverage available ✔ A clear, consolidated view Learn more about our Nielsen ONE Ads. https://bit.ly/3TLpEeg

A trust gap in channels still exists across age, as 18-24s are more likely to trust digital video & social ads vs. 55-64s who trust TV, print & radio. 📻 🗞 Our upcoming #RivalSpark research using Attest is revisiting last year's #PufferfishChallenger spark (https://lnkd.in/eubscfy7), looking at what shapes consumer behaviour and trust in brands and how challenger brands are disrupting the status quo of both across the US & UK. While the full piece will be out later this week, our initial data into trust by advertising channel shows an age gap in what channels audiences trust. While In-store and search ads are most trusted across age range, a gap forms in the secondary channels audiences trust. Younger audiences more heavily trust digital advertising and #socialmedia, creating an opportunity for brands to reach them in cheaper, more flexible channels. But as more flexible buying for connected TV and radio increases, more brands may have a chance to reach older audiences in the channels they trust. Look out for our full report which will delve deeper into where 'underpriced trust' may exist and how brands can use media shifts to appear more established than they may be. #media #mediaplanning #consumerbehaviour #marketresearch #data #digitalmarketing #data #strategy #planning

Wrong decisions most Media buyers make: 👇 - Not analyzing the data - Not testing enough creatives - Desperate attempts to scale quickly - Not researching the business and its audience You need to do the research before clicking the next button. #googleads #ppcexpert #mediabuyer

want to know how #attention can help to drive media efficiencies and outcomes - have a read below 👇🏾 Amplified Intelligence

Google Ads Data Manager facilitates efficient first-party data management and ad analytics for marketers. The tech giant created this tool to offer a seamless approach to creating new data connections, applying discrete data for measuring conversions, and targeting relevant ads. Is it what the hype suggests? Let us know in the comments. 🔄💡 #MarketingInsights #GoogleAds #Wrapper https://bit.ly/403jyHe

🔥 Hot off the press from Insider Intelligence 47% of digital marketers are anticipating hurdles in social media within the next 12 months! 💥 Top challenges include ads delivering alongside unsavory content and decreased access to consumer data and cookies 🍪. 💥I'm embracing these challenges head-on as opportunities to refine our strategies and increase customer engagement. 💥Curious to hear what Agencies are doing to get ahead of these predicted obstacles! https:https://lnkd.in/dmCCP9B4 #LeadershipDevelopment #MarketingStrategy #DigitalMarketingChallenges

🔮 'Ad' venture into the future of paid media. Don't just predict, watch it unfold in reel-time with Alanna Eichenberg, from Red Door Interactive as she tells us her top #paidmedia predictions for 2024! What other paid media trends do you see happening this upcoming year? 🚀📈

Želite li znati kako se mere vaše digitalne kampanje i publika? Pogledajte ovaj članak kompanije Nielsen Want to know how your digital campaigns and audiences are measured? Check out this insightful article from Nielsen - learn about the key metrics that matter, the industry challenges that are changing measurement approaches, and the steps we are taking towards cross-media measurement. https://bit.ly/4aIv3s0

The digital publishers make a great comeback in March 2024 comscore with double digit growth for most publishers as election season hits the country!! Excellent numbers - digital news is back and some really big numbers - advertisers- you want to advertise in a quality digital engaging space - here is an industry with most premium audiences and numbers big enough to compete with google and Facebook

Make the most of your resources with Surge Tactic! 💼 Our expert team specializes in paid media strategies that capture audiences at the right moments, driving real business results. From search to programmatic advertising, we've got your entire customer journey covered. https://lnkd.in/guinXddF #SurgeTactic #PaidTraffic #LeadGeneration #PPC #GoogleAds #SocialMediaMarketing #DigitalMarketing #Analytics #Data