Cello’s Post

What if the key to successful, engaging UX… Simply lied in psychology? Well, psychology (both positive and negative) can make or break your UX design. You see, we have two brain modes: 1) The task-positive network: When we're on a mission to get things done. 🎯 2) The task-negative network: When we're daydreaming or the mind-wandering mode. Knowing this can make a huge difference in UX design. Let me explain. 👉 Task-Positive Network When users have a clear goal, they want: ✅ Simple, direct paths. ✅ No distractions. Think about online shopping. People want to find what they need quickly and check out smoothly. 👉 Task-Negative Network When users are just browsing, they enjoy: ✅ Exploring new things. ✅ Engaging content. Imagine scrolling through a news app or a social feed. Interactive elements and rich content keep them interested. Now, here’s how to design for both: ⭐️ Visual Grouping We naturally group things we see (Gestalt Principles). Use this to: ✅ Create clear, organized layouts. ✅ Use white space wisely. ⭐️ Less is More Too many choices overwhelm us (Hick’s Law). Keep it simple: ✅ Fewer options mean quicker decisions. ✅ Clean, uncluttered designs make for happy users. By balancing these insights, you can design natural and enjoyable experiences. Remember, it’s not just about making things look good – it’s about making users feel good. 🤩 #ux #design #saas #growth