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Thank you GROW for giving me the opportunity to share the strategies I used to scale BlendJet® to 9 figures in 5 years on a budget with the best minds in marketing! BlendJet disrupted the traditional blender industry by inventing The Original Portable Blender. We created a new category of products, and as a disrupter, it was up to us to clearly define the brand from the beginning. In order to reduce our CPA and make our paid media efforts more efficient, we had to invest in low cost and high yield brand building efforts that drove top of the funnel brand awareness profitably. The crucial first steps to building the brand without traditional funding were establishing partnerships with like minded brands, creating a social media affiliate program, and building a PR affiliate strategy. Thank you Nik Sharma for helping me tell our story!
this talk was gold
Proud of you!
Loved meeting in person today Colleen!
You were my favorite speaker!! I learned so much from you! Thank you!
A lot of takeaways from listening to you at GROW! Thank you!
Colleen, it was so lovely meeting you. Thank you for all the valuable insights!
It was nice meeting you and great discussion at Grow!
Love this Colleen!!! Congratulations on all your success!!! 👏👏👏👏👏
Business Coach & Strategist | Marketing | Sales | Systems
3wSounds like you had a wild ride with BlendJet. Innovating on a budget, nice move