John Hickey’s Post

My new website is a bodega for five-figure brands that want to become eight and nine-figure brands. On my site you will find the freelancers and agencies that help me build a business with an incredibly high MER and an insane growth rate. I am still working for some Shopify businesses; I can see that certain companies will grow extremely fast and become more corporate. They won’t want somebody like me who doesn’t like to adhere to corporate structure. I’m a startup guy. I like to work and play well with others, but I also want to work in small organizations. So, things will remain the same for the near future, but I could see that I’ll have some significant title/employment status changes at some point in the future. In light of that foreshadowing, I have decided to launch a website. I’m not charging for anything yet. In my opinion, it’s not so easy to find an untapped market these days, a problem nobody solves. Having been the ideal customer for a few years now, I think nobody is solving the problem I aim to solve. What I am creating I do believe it’s somewhat unique: Tool: I looked at the problems I had to solve to bring an American Shopify brand from five to seven and eight figures a month. I don’t know how many of you have been involved in taking a brand from not having its own offices, really many employees at all, at that point to a brand that’s easily recognizable to the most coveted demographic in the world…. American women 25-70( really, it is more significant; I know teens & octogenarians that wear it) Keeping in mind that there’s a lot of stuff I never touched, I pretty much stay in my genre of digital marketing a little bit into customer service as well. Things like returns discounts offer testing, but for the most part, I stay inside of digital marketing; my little palace is a dungeon to the other people in the company, but I like it. Anyway, without further redoing my website, it’s a work in progress. It needs work. Please criticize it so that I can make it better. It’s almost seven days behind schedule already. Someone smart I know asked me the other day to describe what my website will do in as few words as possible. This is what I came up with: “We assist brands in going from making decisions at the kitchen table or in the living room to making decisions in a boardroom without venture capital.” I say that because I’ve driven myself to have the highest MER and YOY growth for every brand I've worked for over the last few years. I never felt like I had to choose efficiency or growth. I always felt you could get both if you just thought it through, executed it, and reviewed the progress and iteration. https://dtcmkg.com

TNKR overview: 1/14/24 Hey all! Thought the time was long overdue for a project update. While it can be tempting to approach social media in a way that only highlights my successes, I strive to give a transparent look into the ups and downs of having a startup. Things don’t always go as planned, and that’s just part of the process. My hope is that by sharing my journey, other founders can be inspired to continue pushing through setbacks and challenges.   • Challenge 1: For the last few months, our team has been encountering unforeseen obstacles with uploading the app to the Google Play Store. We wanted to start with the Play Store because traditionally that’s supposed to be easier to tackle, given that Apple has a little more red tape to get through. 9 iterative uploads later, we still haven’t had any luck. We decided that it was time to pivot our approach and have now adapted our focus to uploading on the App Store, a process that is currently underway. The silver lining is that the vast majority of TNKR’s prospective customers do use Apple products, so this will bring as many people on board as possible until we can fix the Play Store issue. • Success 1: The web version of the TNKR platform is fully functional. Integrations for payment processing and shipping have been built in for some time, and a large volume of test transactions have gone through the platform. • Challenge 2: Due to TNKR’s unorthodox transaction flow and consumer touch points, we must tackle things such as escrow/overcharge and sales tax differently than other marketplaces. I’m currently in touch with several attorneys ensuring that absolute legal compliance can be achieved from the start. • Success 2: The TNKR webpage is now up and running! Go check it out at tnkrsneakers.com. This does not boast full product functionality but is more of a landing page for user acquisition.   If you’ve made it this far, I hope you’ve gained some insight. Being a founder is both one of the most challenging and rewarding things you’ll ever do. If you have an idea, don’t be afraid to run with it and see where it goes.

When iamota was hired by Dollar Shave Club, the subscription-first men’s grooming brand, they were tasked to identify and implement a new, transformative tech-stack that would help the brand scale and innovate faster. iamota, a certified Shopify Plus design and development agency partner and Ordergroove Select Partner, knew Dollar Shave Club would require a powerful yet flexible tech stack that could deliver new and exciting customer experiences that drives retention and recurring revenue. So they partnered with Ordergroove and Shopify Plus to migrate Dollar Shave Club’s 9-figure subscriber base and provide them with all the functionality required to deliver new and unique subscriber experiences. “A lot of the things that, back in the day, were really difficult for Dollar Shave Club to achieve, Ordergroove now makes simple. It was incredible to work with them,” said Zara Alexandra Best, the VP of Strategy and Solutions at Iamota.  “It was incredible to see what they could achieve, and we felt so supported, not just to give Dollar Shave Club a great start on Shopify Plus, but give them that opportunity to scale in the future." We’re proud to continue our work together making recurring revenue growth for all possible! #ecommerceagency #partnership #dtc #techstack #subscriptions

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Friends are costing your brand a lot more than you know. Yet almost every brand has SUSAN20, FAMILY20 etc. codes. Honey and Capital One scrape and apply these codes for non-friends. Friends should be your highest LTV customers - requiring the smallest amount of discount. Switch your coupons to Veeper’s Campaign Links and Smart Discounts. Share the links with friends and offer the minimum discount required to make them purchase. Honey and CapitalOne no longer work and you’re saving margin. No coupon codes, no leaks. #Shopify #eCommerce #DTC #Veeper

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Since launching subscriptions with Smartrr, Snif has seen: ✔️ Subscription revenue up 143% ✔️ 60%+ repeat purchase rate increase ✔️ New subscriptions increasing 41% MoM So we sat down with Snif’s very own Head of CX and Retention, Emily Powers, to hear all about her approach to scaling with an intentional subscription-led business model. ✨ Understanding subscribers are their most valuable customers, Snif has built a true VIP subscriber experience with exclusive discounts, member-only promotions, and early access to product launches. Read the case study for the full breakdown of how Snif increased loyalty and retention with Smartrr 👇 https://lnkd.in/d6tT5i_f

Happy Wednesday! 🌟 Here’s some news that’s better than finding an extra fry at the bottom of the bag! AWOL enables more savings and growth for businesses, plus exceptional deals for customers. Ready to level the playing field? Sign up today at www.awolapp.com and boost your guest bookings! #WednesdayWisdom #ClientAttraction #AWOL #SmartAdvertising

March 22nd, 2024: IMPT's Latest Burn and Roadmap Update SURPRISE Second IMPT Burn: Today, we rejoice in another noteworthy achievement with our unexpected Second IMPT Burn, following our first milestone in March where we removed staggering 55,952,575 IMPT from supply. The updated supply on CMC and CoinGecko should be up soon! This month, we've set out and delivered in eliminating precisely 55 million IMPTs, reaffirming our steadfast commitment to sustainability. Track our progress on Etherscan: https://lnkd.in/e5SyzE6w Roadmap 2024 Update Next Week: Stay tuned for the unveiling of our comprehensive roadmap for 2024, including plans for Q2, Q3, and Q4. We're excited for the journey ahead and hope you're as eager as we are to witness the unfolding of our ambitious plans! AMA Platinum Call Is Coming Sooner - Thursday, March 28th, 2024: Don't forget to mark your calendars for our upcoming Platinum Call on March 28th, 4pm UTC. Join us for exciting updates from our CTO, Mike English, and insightful discussions with CEO Denis Creighton about the Joint Venture and Country Buys. Progress in New Offline Retailer Sign-Ups: We're pleased to announce that our efforts in securing partnerships with new offline retailers are progressing well, particularly in Spain and Ireland. Stay tuned for further updates on this front! Staking Continues: A friendly reminder that our staking program remains open for another year, offering the same attractive APY to our stakeholders. Don't miss out on the opportunity to unlock exclusive benefits and rewards by achieving Platinum status—simply stake after 3 months to join the elite club! Brand Partnerships Growth: From January 1st to March 21st, a total of 571 brands have joined IMPT, highlighting the increasing interest and engagement in our platform. We're thrilled to welcome these new partners on board! New App Delivery: Exciting news! We're adding to the first release of our platform redesign with a focus on stabilization. Stay tuned for updates as we continue to enhance your IMPT experience. #IMPT #Sustainability #PlatformEnhancements #PartnershipExpansions #WeeklyUpdate

BetMastermind.com is now available for acquisition at Knup Domains. Here are a few ways this domain name could be used: 1. BetMastermind.com could be developed as an online hub for betting enthusiasts, providing them with expert and advanced betting strategies. 2. It could serve as an online shop or trading center for betting tools, guides, and resources. 3. This domain name has potential to host a platform for organizing betting events and competitions, or even a membership program offering exclusive benefits to its members. Please DM me or contact us via the domain landing page for all inquiries. #BetMastermind #BettingHub #OnlineBetting #Domains #DomainNames #KnupDomains