The strength of a #brand has a direct impact on business success. Strong brands can capture three times the sales volume of weak brands. This impact comes through the relationships that strong brands create – with customers, employees, partners, and stakeholders. From these relationships, brand preference is built.
Over the past year and a half, SAP has undertaken a comprehensive brand revitalization journey. Our brand has supported our business well, but we found it didn’t fully encompass what SAP is today. Our brand, like our technology and strategy, must evolve.
While our purpose, “to help the world run better and improve people's lives,” remains a cornerstone of our identity, we updated our vision to “bring out the best in every business.” This emphasizes our focus on providing solutions that address real-world business challenges. We don’t just deliver technology; we enable our customers’ excellence.
And our new tagline, “Bring out your best,” helps us reflect this new vision outwardly. It connects to our heritage while embracing our future, and importantly conveys the customer-centric mindset that has always been the cornerstone of SAP.
You will see our refreshed brand in campaigns, events, and more - let me know what you think!
ADWEEK
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3wCongratulations! Hope you're beaming with pride!