Jim Reath’s Post

Barbie is the biggest marketing moment happening in the world right now. What do consumer perceptions tell us about this legacy brand’s quest for relevance? Barbie is a masterclass in brand re-invention... read on: https://lnkd.in/eyVgv8Bi #marketing #brandawareness #barbiethemovie #barbiemarketing

Brand Differentiation: Set Your Brand Apart! Rising above the competition is tough, but we've got your back. We uncover your brand's distinct spot in the market, craft the perfect way to express it, and teach you how to hold your ground. Ready to make waves? Visit our website to explore our portfolio or for a complimentary consultation: http://damenjackson.com #DamenJackson #Packaging #PackagingExperts #Brands #Growth #Expansion #brandingdesign #branddesign #consumerpackagedgoods #cpg #cpgbusiness #cpgcompany⁠ #blogpost #blogger #grow #bloggerlife #bloggerstyle #inspire #blogs⁠ #VeganPackaging #EcoFriendlyRevolution #NeutralColors #Sustainable #Style

Why are taglines so hard to embed as a distinctive asset, and what can you do to improve their performance? Our latest research looks at the good and bad regarding taglines and the different roles they can play for your brand. https://lnkd.in/eh9KwUmh

Thanks #Forbes #RececcaSuhrawardi for the opportunity to discuss the important #GenZ consumer cohort and how brands are listening to them attentively and aligning their values in order to gain their trust and loyalty: #generationz #marketing #branding #advertising #fashion #luxury

In today's competitive business world, it's essential to have a strong brand identity that resonates with your target audience. One of the most effective ways to establish and reinforce your brand is through the use of quality branded merchandise. Promotional products can help you create a lasting impression with potential customers and build brand loyalty with existing ones. In this article, we'll explore the benefits of using branded merchandise and how to effectively incorporate it into your marketing strategy. #PromotionalProducts #Brand

Explore the power of limited edition merchandise in branding. Learn how exclusivity boosts consumer engagement and loyalty in our latest blog post! https://lnkd.in/eV-Pfdrw

Did you know that 95% of purchase decisions are emotionally driven? Check out the article below to learn about the best ways to achieve successful emotional connections with consumers! #beseenwithVSEEN #marketing #production #consumer #campaigns #ad #article #learn #purchase #connection #digital #ecommerce #nyc #midtown #manhattan https://bit.ly/3DYtUyb

Great marketing seems like magic! And in some way it is but it takes a while for the magic trick to work This is an example of that... What people tend to miss with brand marketing campaigns is that it is the long tail that builds the brand... Marty Neumeier "Brand is what they think it is" I'd add what they feel it is as well to that. Correct me if I'm wrong Marty Neumeier. A great brand accounts for almost half, or sometimes more, value for a business. (Check the brand equity stats for that... aka the multiplier that goes on the stock value because of the brand perception) Invest in the longtail as well as the immediate brand builders!

Marketing Mocktail: Brand as Gestalt - total impression of a brand explained The underlying philosophy of Gestalt is that when people perceive an entity, ‘the whole is more than the sum of its parts’. This also applies to how people perceive a brand. Jeremy Bullmore of JWT said, “A consumer constructs a brand like a bird constructs a nest-from small scraps collected here and there.” Here's this week's Marketing Mocktail. Do read and share your views. #marketing #brandmarketing #brandmanagement #brandbuilding #branding #brandidentity #brandperception #brandassets #gestalt #nike #marketingmocktail Delshad Irani, Kashmeera Sambamurthy

"This campaign took 22 years to create..." That line from Andrew Dobbie truly highlights the significance of brand building. It illustrates how a CEO's (or a marketing department's) vision becomes evident through the balance they strive to achieve between brand building and promotion. In the past, upon receiving an email or reading content, I often found myself thinking, "Cool, but what exactly are they selling?" leading me to conclude that the promotion was ineffective. Now, my perspective has shifted. I think, "Cool, they're building something meaningful. I'll stay tuned to see what unfolds." Here are some one-liners from businesses that I'll never forget: ICS you can That's why mums go to... What's in your wallet? #marketing #brandbuilding #longtermthinking #specsavers