John Gannonโ€™s Post

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Founder (Venture5 Media & V5 Summit, GoingVC) + Investor (Angel, LP, Syndicate Lead)

๐—›๐—ฒ๐—ฟ๐—ฒ'๐˜€ ๐—ฎ ๐˜๐—ฒ๐˜…๐˜ ๐—œ ๐—ด๐—ผ๐˜ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—บ๐˜† ๐˜๐—ฒ๐—ฎ๐—บ๐—บ๐—ฎ๐˜๐—ฒ ๐—ฎ๐˜€๐—ธ๐—ถ๐—ป๐—ด ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ #venturecapital ๐˜€๐—ฒ๐—ฐ๐—ผ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ถ๐—ฒ๐˜€ ... ... which led me to explain a bit about my personal history with them, and how they work. Here's what I told him ๐Ÿ‘‡๐Ÿป (which is #notfinancialadvice of course) ๐Ÿ‘‰ I've personally sold common in secondary transactions twice (2 different companies as well) to existing investors who already owned a bunch of preferred + common in said companies. In one case I was approached by an existing investor, and in the other I approached the existing investor. ๐Ÿ‘‰ Our first Creator Science Syndicate deal was a secondary transaction (we created an SPV to invest in a vehicle that had common stock in ConvertKit) ๐Ÿ‘‰ For early stage companies, because there is still so much risk + the common stock is not really tradable, thereโ€™s no market for it. Whereas for later stage companies that are performing well, the common stock's inherent value starts to get very close to that of the preferred stock. So you will see the secondary market price for common begin to trend much closer to that of the preferred. ๐Ÿ‘‰ Secondary transactions can be done directly with existing individual shareholders, or with firms/entities (eg SPVs, investment firms). ๐Ÿ‘‰ Some very reputable firms have made venture secondaries the crux of their business model. Industry Ventures comes to mind. Anything else folks should know about secondaries? Leave a comment below!

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