Jessi Hamilton’s Post

At our Brand Culture #BISummit, hosted by Bob Evans Farms, Inc. in Columbus, we were privileged to tap into the expertise of some of the top women in marketing leadership. Our distinguished panel included White Castle's Lynn Blashford, Bob Evans Farms, Inc.'s Ciare James, and El Pollo Loco, Inc.'s Olivia Ross, and their moderator GroundTruth's Jessi Hamilton. These incredible women brought a wealth of knowledge and experience to the summit, captivating the audience with their insights and strategies. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #WhiteCastle #ElPolloLoco #Groundtruth #WomeninMarketing #WomeninMarketingLeadership

Join us for our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio on Wednesday, July 10th! We are tapping into top women in marketing leadership including White Castle's Lynn Blashford, El Pollo Loco, Inc.'s Olivia Ross, Bob Evans Farms, Inc.'s Ciare James, and their moderator GroundTruth's Jessi Hamilton! Register today! Brand-side marketers can register here: https://bit.ly/3XKjKMw #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #WhiteCastle #ElPolloLoco #Groundtruth #CMO #CMOInsights #WomeninMarketing #WomeninLeadership

📣 Next week! Catch GroundTruth Sales Director, Jessi Hamilton, at the Brand Insider Summit: QSR! The conversation "Our Recipe for Driving and Measuring Restaurant Visits" covers how to drive measurable visits by targeting relevant audiences across multiple screens. 🗓️ Be there June 4th in New Orleans! #performancemarketing #adstrategy #mediaplanning

📣 Exciting news! GroundTruth names Rosie O'Meara as Chief Executive Officer! Formerly Chief Revenue Officer, Rosie has been instrumental to GroundTruth’s market strategy and expansion within adtech since 2019. “We’ve built incredible momentum over the last few years helping our clients achieve real business results every day, despite an increasingly expensive and complicated advertising landscape,” Rosie said. “I’m excited to lead GroundTruth to its next phase of growth!” “Rosie knows our customers and their needs better than anyone else in the company,” added Brandon Rhoten, Chief Marketing Officer for GroundTruth. “She’s the perfect choice to ensure GroundTruth delivers for our clients. The future for both our company and our customers couldn’t be brighter.” Read more about Rosie here: https://hubs.li/Q02rQPtb0

🚨 Dave's Hot Chicken accelerates their incredible growth by partnering with GroundTruth on new mobile campaign! 🚨 The fastest growing restaurant chain in America drove 1.4K visits, with a 2X return on ad spend, and a 7.8% average lift in sales in markets supported by GroundTruth media. See how they achieved their amazing success, and the features GroundTruth offers that you can use to get real business results, in our newest case study. Click the link in the comments below! 👇 #roas #adcampaign #performancemarketing

VOICE | According to Solo Stove interim CFO Andrea Tarbox, the campaign “raised brand awareness” but “did not lead to the sales lift that [they] had planned.” Was this a case of a poorly spent marketing budget? Or unrealistic ROI expectations? Sam Joseph has the story.