Coachella: a cautionary tale for brands. Despite its star-studded lineups and passionate attendees (we see you, Taylor Swift!), the festival recently hit a sour note with a record-breaking lack of interest. Over the years, Coachella went from music fest to brand extravaganza. Brands, eager to be 'cool,' splurged on everything from art installations to VIP parties, reaping short-term benefits and boosting Coachella's visibility as a marketing benchmark. But nothing lasts forever, and now they're facing the music. What does Coachella stand for today? What legacy has it created? Without clear guidelines for partnerships, space usage, and participation - letting people use it the way they saw fit - Coachella's brand has been diluted away. Brands, take note: protecting your equity goes beyond logos. Comprehensive guidelines should cover employee conduct, decor, and partnership strategies, ensuring a cohesive brand experience. Coachella can bounce back, but it will take deep reflection before next year's lineup announcement to reclaim the essence that made it special to begin with. #Coachella #Brand #BrandExperience
Jenna Isken’s Post
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For any NYC creative strategists looking for something new...
Strategy Leaders in New York. I have something that could blow your entrepreneurial mind. This one is for a real visionary with deep-rooted understanding of what drives brand impact through cultural DNA and authenticity. You’ve led teams and tackled projects solo. You’ve worked with the big dogs, faced meaty brand challenges, and have standout case studies to prove it. Perhaps you’ve even won a few awards. Maybe you've started your own venture. But now, you're seeking something new - an agile creative agency with exposure to both legacy brands and the next generation of category leaders. Start ups and scale ups excite you. You thrive on the chance to shape the real brands of the future. Truly forward-thinking, head-turning, innovative builds. Alongside incredible Creatives of note, as their first strategic lead hire. Could this be you? Strategy Leader. New York City. $240-260k.
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Had the absolute honor of being a Ringleader at the inaugural #XPFronts this week. An event that brought together agency, production, creative, and strategy leaders who are leading the charge to redefine how we think about experience. Gone are the days of traditional experiential marketing – welcome to an era where immersive, transformative experiences (WHEN USED STRATEGICALLY AND DONE CORRECTLY) are the key to making a massive and radical impact on organizations. Excited to be at the forefront of this game-changing shift with the whole XP Land community. Thank you to XP Land, C2, Moment Factory and Rodeo FX for being incredible hosts throughout the weekend. Erica Boeke you and your whole team created magic ❤️ ✨ #BrandExperience #ImmersiveMarketing #FanEngagement
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🤔 Wondering how to turn amazing brand experiences into lifelong customer bonds? It's time to embrace experiential thinking, transforming everyday interactions into extraordinary moments that matter. 💡 Experiential thinking shouldn't be a secret! Let's unite at XP Fronts in C2 Montréal (May 21-23) and redefine experiences to push boundaries. The future of XP is here, and it's up to us to make it extraordinary! ✨ Join me at XP Fronts: https://bit.ly/xp-fronts XP Land C2 #XPLand #XPFronts #XPFronts2024 #ExperientialIsEverything
Announcing the 2024 XP Fronts
https://www.xp.land
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I'll be here! So very rarely do you get a chance to be part of a radical and true first -- and I cannot wait!! Anyone else going??? Would love to see you.
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To fellow LA Experience sports nuts....this is a hell of an opportunity! The Wall is a fascinating approach to fan re-engagement in live sports. Not many chances to not only think about creative engagement, but how to create a society within the walls of well-known brand. Can't wait to see how this comes to life! #Hiring #Sports #LosAngeles #NBA #Clippers
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Have you been tasked with the vague directive of "integrating AI" into your organization? Did you succeed? Was your solution successful? I'm willing to bet that for many the answers at best are: Yes, yes, no. There's a misconception floating around that Experience people are technologists. Truth is, I'm more of a tech "laggard." I just recently upgraded my phone after dragging my feet for ages. I don't dislike technology, but I view it primarily as a tool rather than a complete solution. It's similar to the saying - "If all you have is a hammer, everything starts to look like a nail." While AI is valuable (I even used it to help edit this post), many organizations are fixating solely on "using AI," which can lead to significant consequences. In today's competitive market, brand differentiation is crucial. Balancing the use of AI for efficiency without overshadowing creativity, innovation, and uniqueness is key. As CMOs and Heads of Brand navigate the challenge of doing more with less, finding this equilibrium becomes increasingly important. More thoughts with LBBonline - Little Black Book. #AI #Branding #Marketing
AI and the Beige-ing of Brands: Don’t Let Efficiency Erase Distinction | LBBOnline
lbbonline.com
Founder/CEO, L&Co. + XP Land. Experiential Evangelist + Author + Speaker
2moVery interesting take Jenna Isken ... can't wait to see you IRL and discuss all things XP. ❤️