James Grant Hay’s Post

The future is streaming and the numbers back it up. With 90+ streaming services to choose from, audiences streamed 21 million years' worth of video in 2023. That's up 21% from the previous year. What is your preferred streaming app?

U.S. CONSUMERS PAY AVERAGE OF $61 PER MONTH FOR STREAMING VIDEO SERVICES: STUDY On average, Americans households that subscribe to streaming video entertainment services said they spend $61 per month for four services, according to Deloitte’s 18th annual Digital Media Trends report. That’s up 27% from $48 per month on last year’s survey. #streaming #ott #video #effectvinsights https://lnkd.in/esFWyUJZ

NPAW have just released their 2023 Video Streaming Industry Report and it makes for interesting reading: 📊 Following two years of declines, the amount of time the average user spends watching content per day increased globally in 2023 by 12 per cent for VoD and 4 per cent for Linear TV content 🌍 Episodic content continued to dominate as the primary type of VoD content for another year, capturing 67 per cent of the total global playtime 🎬 Upward trend in daily user engagement for VoD and Linear TV, at 4 per cent and 3 per cent respectively in second half of the year. 📺 Big screens extended their dominance in total playtime by up to 8 percentage points, driven by the growth of Smart TVs Ferran Gutierrez Vilaró, CEO and Co-Founder of NPAW suggests the findings, "highlight how the industry is consolidating and evolving to meet and exceed viewer expectations" #VideoStreaming #QualityImprovements #UserEngagement

📺 Free-ad supported streaming (FAST) is the fastest growing streaming tier in the #US, with 47% of US households using a FAST service each week. Regarding VoD services, pricing strategies have impacted market share in a competitive market 🗣 "With the growth of FAST services outpacing VoD #streaming, it's clear that price increases become harder to justify in a content-scarce environment. VoD services must provide supplementary value to protect against churn and cater to the evolving expectations of subscribers,” said Hannah Avery, Consumer Insights Director at Worldpanel. Read our new #Entertainment on Demand study, which uncovers the behaviours and findings within the Video on Demand (VoD) market these last three months below 👉 https://lnkd.in/djGiRSws

When comparing the pricing, services, and popular series of the 10 major streaming platforms, there are several factors to consider. The pricing varies across platforms, with some offering subscription plans at different price points. Additionally, the services provided differ, with some platforms offering live streaming, exclusive content, or ad-free viewing. Finally, the popularity of series can vary, with certain platforms known for their original shows and others focusing on a wider range of content. Taking all these factors into account can help viewers make an informed decision when choosing a streaming platform.

Very interesting study on the average expenditure for video streaming services in the US, as revealed by a recent Deloitte study. Providing insights into consumer behavior in the ever-evolving digital landscape, where streaming services have become an essential part of our entertainment routines. #StreamingServices #DigitalTrends #Entertainment

With Netflix reporting 5.9 million new subscribers in their latest results, what does this mean for other streaming providers? And what are the top three criteria for choosing a streaming service? See if you agree! Read more here: skp.link/72s #Streaming #Pricing #Strategy #Entertainment #2023StreamingTrends #SimonKucher

Are you getting the most value out of your video streaming subscriptions? Follow the link to our latest #DataBite resource to catch up with the latest trends in video streaming service costs for account holders. #StreamingServices #VideoStreaming #FinTech

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between October and December 2023

With over-the-top (OTT) platforms spending less on content, various small-time producers who have created independent web series for streaming services are struggling to find buyers, according to a report by Mint. Industry executives informed Mint that around 30 to 40 small-scale productions, made at a cost of Rs 7-8 crore each, are finding it difficult to secure buyers. #ott #streaming #services #independent #webseries