Jaimee Lupton’s Post

Did you know that the global haircare is estimated to reach over 100,000 million USD of retail value by 2026, which represents a 6.9% year-on-year growth when it is currently valued at 83,363 million USD - according to Euromonitor International (figures 2022). In order of importance, shampoo, conditioners and treatments are the most important categories, followed by salon professional haircare, which is expected to grow the fastest on its current trajectory. We think that Textured Hair is the next big trend in Beauty? What are your thoughts on the matter? Univar Solutions Beauty & Personal Care, Arnita Wofford, Stephie L.

What can we learn from the monument success of K18 Hair? 1. Go for growth 2. Own your category, even when you are standing amongst giants 3. Collaborators are key 4. Marketing does drive sales 5. An engaged audience is a primed one 6. Have a destination and build your strategy to map the way there The Beauty buyouts at the end of 2023 were colossal! Want to start building your brand for this? Drop me a DM to find how we can help #beauty #billionaire #investors #buyout #marketshare #growth

“Kylie’s business model has been heavily recommended and copied by other brands with Kylie Cosmetics valued at over $900 million just three years since launch According to LVMH and co-owner of fenty beauty, “In the first year, Rihanna’s Fenty Beauty label generated more than half a billion dollars in revenue.” Now, a famous lifestyle brand called Goop has become very popular. 90% of Beauty companies are stealing her strategy. Recently, 13 celebrity beauty brands launched, adding to the total number of 73. You see… To stand out in the beauty industry has become more difficult You’ll need proven strategies to stand out and sell more high end beauty products. According to Hana Ben-Shabat, the founder of Gen Z Planet 66 percent of Gen Zers want answers before buying: Are you an industry expert? Can your product provide desired results? If your answer is yes, then you’re one step ahead. Now, one reason celebrity brands are winning is, Your beauty Ads don’t bring enough quality leads. Here’s a simple 3-step process to create Ads that get you a consistent flow of new, paying customers fast: 1.I call the first Step “The power of attention” It helps you discover your specific market, writing Ads from the right angle And calling your specific audience early in on your adverts, grabbing and keeping their attention For this to happen, you clearly have to know who you are selling to, inside out. knowing what makes them buy and the language they respond to really fast. Are you selling to professionals in the beauty industry? Haircare enthusiasts? 2.Present yourself confidently and avoid sounding desperate To effectively sell to the rich, you must tailor your thinking and communication to resonate with their rich mindset and language. Avoid words & exclamations like “shop now!!!” The rich don't blindly jump into deals. 3.Present an irresistible offer that sets you apart. It makes you the one bridge to their promise land. But here’s one thing I want you to understand Listing the features of your product doesn’t make your offer irresistible, No. Don’t say; “Shop everyone’s Favorite hair growth shampoo now!” Instead say; “Dare to enter into the extraordinary realm of hair growth? If yes, welcome Our top-rated hair growth shampoo has helped 2000 customers Unleashed their hair’s hidden potential This is how you get our top-rated shampoo” The reason celebrity brands are milking all the money in the beauty world is They know how to think, create and present deals that make total strangers reach out to them and buy. Of course, this is just the basics of my “Marketing Jar Method” If you would like to try the full package of the “Marketing Jar Method” and mute celebrity brands. Simply send me a DM and I will take it from there #beautybusiness #marketers

We're so honored to be featured as a 2023 Power Brand by WWD Beauty Inc as part of the New Guard of beauty brands making big moves in the industry. 📰 "Though the leap from deodorants to hair care seems like a stretch, it’s one Native did with ease. After launching the category, it quickly became the top share gainer in mass hair care, according to Circana. The same data shows its equity in other categories, too, with Native becoming the third largest share gainer in mass market beauty aisles after doubling down on its key categories. It’s performing well digitally, too; EMV rose 41 percent." Read more at WWD: - Vineet Kumar, Janelle Wichmann, Nicole Landberg, Jeff Behling, John Huljak, Renae Reynolds

With Rs. 80 Lakhs projected loss, this company got a 75 CR Valuation in Shark Tank For years, we've been fed a lie by the big haircare brands. They'd have you believe that a single product can fix every type of hair. There are too many chemicals, and too many claims that just don’t pan out. Meet Arata, a high performing hair care brand No more useless, overhyped claims. Whether your hair is frizzy, curly, short, or somewhere in between,  Arata has an expertly formulated hair care solution that specifically targets your hair type. But how did they get their desired valuation? 1.𝗢𝗳𝗳𝗲𝗿 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 The same old players have been dominating the market and taking consumers for granted Product lineups saturated with potentially harmful chemicals and toxins. It is all too well known This is why new disruptors are important. ARATA has NO Chemical and NO Toxins They're the first ones to launch a natural hair gel in the country,  full of natural herbs like flax seeds and curcuma. It is a good hair care solution for your everyday lifestyle. 2. 𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. It's no longer about who shouts the loudest. It's about who can be trusted. Word of mouth has always been one of the most powerful tools available.  ARATA is a brand that understands this,  with 40-45% of their website customers being repeat customers. Even sharks Aman and Deepinder vouch for their product. That's because we've built a product people love and trust. Focus on building trust, not just sales. 3. 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗺𝘂𝘀𝘁 𝗵𝗮𝘃𝗲 Their Super Shampoo is priced at ₹899. They boasted an average price point of ₹600,  without much scope for negotiation with their manufacturers. But now, they've launched a new line - shampoo and conditioner at just ₹299 -  a lower price point that can reach a wider audience. They're clear about their missteps in over indexing on a particular market segment, and are now taking action to broaden their customer base. Adaptability isn’t just a nice-to-have. It is a must have. 4. 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗠𝗶𝗻𝗱 𝗶𝘀 𝗴𝗮𝗺𝗲𝗰𝗵𝗮𝗻𝗴𝗲𝗿. Sharks wanted equity, they wanted valuation. They wanted 2%, and the founders wanted Rs.80CR Valuation. Dhruv Bhasin and Dhruv Madhok got a take it or leave it offer at Rs. 50CR Valuation But they brought it up to Rs.75 CR valuation without countering, how? They gave them Rs.1CR at 1.33% equity but also 0.67% in advisory shares. This is what presence of mind means With their unmatched clarity, they are on the way to make ARATA the No.1 Selling, high performing hair care brand in the country. Follow Sidhant Kisshor for more! #business #sharktank

Retail Beauty continues it's upward growth trend into 2024. With makeup leading the surge, skin care is the fastest-growing category. While none of these numbers are surprising to those in the industry, many new beauty companies are closing their doors. Demand isn't the issue, so what is? Some say it is the overwhelming amount of options that now exist on store shelves. What are your thoughts? #skincare #beautyindustry #beautytrends #skincareproducts #beautyproducts #beautybusiness #growthstrategy #retailindustry #retailstrategy https://lnkd.in/gJEeG65m

The DTC beauty market is experiencing explosive growth, with a projected value reaching a staggering $580 billion by 2027. Within this sector, haircare is a standout performer, driven in part by the rise of celebrity-founded brands. These A-listers are leveraging their massive followings and personal hair journeys to create targeted product lines that resonate with consumers. This trend reflects a growing desire for authenticity and effectiveness in the haircare aisle. Celebrity brands often fill a gap where traditional companies might struggle, offering unique formulas and solutions that address specific hair concerns. This article explores the top 14 DTC celebrity haircare brands, unpacking their distinctive approaches and value propositions. Dive deeper into the article to learn more! https://hubs.li/Q02Bpn310 #dtcbrands #ecommerce #charminsights #celebrityhaircare LolaVie Good Dye Young PATTERN Beauty #TPHbyTaraji 4U by Tia JVN #MyLittleCoco CÉCRED #AnomalyHairCare Sienna Naturals Flawless by Gabrielle Union INALA FLOWER Beauty #KenyaMooreHaircare

Is Haircare becoming the latest beauty obsession? A quick guide to the ultimate trends (randomly chosen by me 💅🏼)   When Beyoncé launched CÉCRED, it seemed a great opportunity for hair inclusivity with massive potential within the black community especially. It came after a great tradition of black-owned haircare beauty brands, filling a void into the aspirational brands (plenty of functional ones TBH). Shortly after, Rihanna launched Fenty Beauty Hair, completing the beauty triptych (in this order): make-up, skincare, haircare. And again, it resonated with curly girls, “empowering all hair types and textures” and winking to the natural hair movement. (Still don’t know why in Italy I didn’t see so much hype, maybe because it sells in the US only – for now). But I realised I was biased: hair inclusion is just part of the story. The full story is that haircare has become the latest beauty obsession. Growing up, we all used supermarket products, feeling super pro when introducing the haircare mask into our own routine. Now I open TikTok and I see brands such as K18 Hair thriving with organic social contents and science-backed formulations: both of them selling miracles that do not come cheap. It’s 90€ for a repairing mask that seems to be reversing hair damage. Just recently, beauty Italian brand KIKO MILANO launched its haircare line featuring Rossano Ferretti – luxury haircare designer. But the list goes on: Neutrogena, The ordinary skincare project, DRUNK ELEPHANT.. they all launched haircare products coming from the skincare world. All of them are selling pampering moments, performative formulations and increasingly complicated routines: scrub, massage, pre-wash mask, anti-frizz post-wash cream, oil – just to mention some of the steps. It does not surprise me that ghd and Dyson became iconic in styling, and now their costumers are becoming experts in haircare too. Just as it happened with make-up and skincare: increase focus in one pulled the other one because great make-up looks come from great skin, everybody knows it (now). 📌My two cents: as it happened for the make-up and skincare, long routines will be then replaced by a need of simplification with multi-use products. We are just before the happening of the overcomplication peak. And then? Onto to the next obsession. What is going to be? But niche fragrance of course!

While there has been a lot of press on the "beauty industry slowdown", the reality is that the we remain in a positive position and continue to lead retail overall. Prestige continues to lead the way with fragrances +13% and skincare +10%. Additionally, prestige hair continues to grow double digits driven by innovation and the expansion of product assortments to address hair wellness. The customer is choosing differently based on the challenging economic environment, however they continue to invest in beauty. As a brand (or retailer) I would be cautious pulling back investment in this incredibly competitive environment as even if growth simmers down from what we have experienced the past two years, the race for market share remains an opportunity. https://lnkd.in/gMrzqpND

While there has been a lot of press on the "beauty industry slowdown", the reality is that the we remain in a positive position and continue to lead retail overall. Prestige continues to lead the way with fragrances +13% and skincare +10%. Additionally, prestige hair continues to grow double digits driven by innovation and the expansion of product assortments to address hair wellness. The customer is choosing differently based on the challenging economic environment, however they continue to invest in beauty. As a brand (or retailer) I would be cautious pulling back investment in this incredibly competitive environment as even if growth simmers down from what we have experienced the past two years, the race for market share remains an opportunity. https://lnkd.in/gMrzqpND