Jaime Lipowitz’s Post

💥 Social proof has the power to influence the purchase decisions of consumers. 🧐 Remember the Solo Stove x Snoop Dogg campaign where we all thought Snoop was going smokeless? And it turned out he was just going smokeless when it came to quality fire pits? Were we entertained? Yes. 🤩 Were we interested in learning more about Solo Stoves? Yes. 🔥 Was this the Solo Stove x Snoop Dogg collaboration worthwhile? Yes, the "Snoop Stove" is sold out. 💰 ☝️ This is a great example of social proof and the impact it has on brand awareness and revenue. For those in the cannabis industry, social proof is a critical aspect of a wicked marketing strategy. Check out our latest blog to discover: - The benefits of social proof for cannabis businesses - 5 types of social proof you can leverage (that don't require hiring one of the most famous rappers of all time) Read now: https://lnkd.in/e3_YPbgs #SocialProof #CannabisMarketing #CannabisIndustry #MarketingStrategy

Did you catch this week's Cannabis CMO? I cover the advertising campaign that had everyone talking but had so few people buying that Solo Stove fired their CEO over this campaign with Snoop Dogg. What can #cannabis marketers learn from this high profile failure and how can we educate business owners and management teams about the difference between investing in branding --- which is meant to keep your company top of mind in a category versus advertising --- which is a more immediate, transactional call for a direct sale? #CannabisCMO #cannabisindustry #cannabisbusiness #cannabismarketing

𝗧𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗛𝗮𝘃𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗼𝗿 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 With over 3.6 billion active social media users worldwide, it's no surprise that social platforms have become a powerful tool for businesses to reach and connect with their target audience in a more personal and meaningful way. However, social media is not the only way to reach your audience. A well-crafted newsletter or magazine can be a valuable asset for businesses of all sizes. Here are some of the advantages of having your own newsletter or magazine: ✅ Reach a wider audience. A newsletter or magazine can be sent to a wider audience than social media, which is limited to those who follow your pages. ✅ Build relationships with customers. A newsletter or magazine is a great way to stay in touch with your customers and build relationships with them. ✅ You can share news about your company, updates on your products or services, and exclusive content that your customers won't find anywhere else. ✅ Stay top-of-mind. A regular newsletter or magazine is a great way to keep your brand top-of-mind with your customers. When they see your name in their inbox, they'll be reminded of your business and what you have to offer. ✅ Drive traffic to your website. You can include links to your website in your newsletter or magazine, which can help to drive traffic to your site. This can help you to generate leads and sales. ✅ Generate leads and sales. You can also use your newsletter or magazine to promote your products or services and generate leads and sales. You can offer discounts, coupons, or free trials to encourage your readers to take action. ✅ If you're looking for a way to reach a wider audience, build relationships with your customers, stay top-of-mind, and drive traffic to your website, then a newsletter or magazine is a great option. Sign up for our newsletter today to learn more about our products and services! https://lnkd.in/eb4SV-Gw #demvideoproductions #localmarketing #socialmedia #videosalesfunnels #contentmarketing #onlinemarketing #blackowned #providence #restaurant #localbusiness #community

Women and Seniors 55+ control the bulk of spending in most consumer categories across the globe, and yet the cannabis industry continues to ignore these two powerful groups. While "25yr old stoners that love Snoop and want to get blasted" are an obvious and easy target, they often aren't the most lucrative, or the group with the most growth opportunity. So why do so many brands continue to use their limited funds to target this one group? Snoop is now 51. Cheech Marin is 77. Tommy Chong is 85. Martha Stewart is 82. We're able see all of these people as valuable brand ambassadors for cannabis. So, why is it that we struggle see the people in their cohort as potential consumers of cannabis? If price compression and competition are keeping your business from experiencing the growth you need, consider pivoting to spaces and consumer groups your competitors are ignoring. #cannabis #strategy #seniors #branding

Exciting news! Jonathan Emord has been recognized by Vitamin Retailer Magazine as one of the top "leaders and luminaries" who have greatly influenced the natural products industry. With an impressive track record of 8 victories over the FDA on constitutional grounds, he has truly made a significant impact on the course of law and government policy over the past thirty years. Congratulations, Jonathan! Read the featured article by clicking the link in the comments! #NaturalProductsIndustry #Influencer #FDAVictories

Cannabis Instagram tip of the week. Calls to Action (CTA). Of course you want your social media to encourage customers to buy, right? Not in cannabis. If your content implies (in words or images) “buy cannabis,” you’re at risk. Terms like “come shop,” “we’re open,” “stop by” can get your content flagged or worse. It sounds counterintuitive, but your strategy on insta shouldn’t be about sales at all. It should be about relating to your customers, education, community news/food/restaurants. It should be about the activities your products enable, not directly about the product. Feature your budtenders talking about their faves. So many things you can do to build a community of buyers on insta that doesn’t include a “buy” CTA. #cannabis #socialmedia #instagram

FYI: OAAA’s cannabis advertising guidelines: don’t show use, limit health claims (Billboard Insider): Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis advertising guidelines which Mike discussed: Creative – Don’t show use. We discourage ad copy showing product or consumption. Minors – Be sensitive as to […] #DOOH #digitalbillboards #digitalsignage

Did you catch this week's #CannabisCMO? We cover the advertising campaign that had everyone talking but had so few people buying that Solo Stove fired their CEO over this campaign with Snoop Dogg. What can #cannabis marketers learn from this high profile failure and how can we educate business owners and management teams about the difference between investing in branding --- which is meant to keep your company top of mind in a category versus advertising --- which is a more immediate, transactional call for a direct sale? #cannabisindustry #cannabisbusiness #cannabismarketing

As cannabis brands blossom, identifying what truly resonates with consumers is key. What do you think is the most vital aspect of marketing in the cannabis industry? 👤 Understanding the audience's diversity 📘 Educating consumers on benefits and uses 🌿 Emphasizing shared values like sustainability Vote below and let's spark a conversation on building meaningful connections in the cannabis market!

Today, we’re excited to express gratitude for our recent social media revamp for Day 7 of our “12 Days of Apotheca”! 📲 As we continue to elevate our online presence, we invite you to explore and connect with us on various platforms beyond LinkedIn. Discover and follow Apotheca Cannabis Dispensary on Instagram, TikTok, Facebook and X, or toke and tell on Yelp, Leafly and Google. These channels will offer exclusive insights, exciting updates, educational content and engaging discussions that delve deeper into the world of cannabis. We’re sparking up the conversation! ✨ Join us across these platforms to stay updated on our latest products, industry insights, and community interactions. Your presence and engagement keep us flying high, we can't wait to connect with you across all of our socials! What's your go-to platform for discovering the latest in cannabis trends? How has your interaction with cannabis content on social media influenced your perception or knowledge? 🪴 Share your insights – we're curious about your journey! #Apotheca #SocialMedia #DigitalMarketing #Networking #CannabisForChange