ITAB Group’s Post

In today's digital landscape, competition is fierce and customer attention spans are shorter than ever, building and maintaining customer loyalty is a paramount goal for businesses of all sizes. Let's take a look at Redbull. A brand that has a strong loyal customer base. If you look closely, Red Bull doesn't just sell energy drinks; it sells a lifestyle. The company invested heavily in creating original and captivating content that aligns with its brand identity. From jaw-dropping extreme sports stunts to music events and documentaries, Red Bull has mastered the art of creating content that resonates with its target audience – young, adventurous and seeking excitement. Unlike traditional beverage marketing, Red Bull chose to align itself with extreme sports and adventure pursuits. By sponsoring and organizing events like the Red Bull Air Race, X Games and the Red Bull Stratos space jump, the brand positioned itself as a symbol of adrenaline-pumping experiences. This not only reinforced the brand's edgy image but also created a community around shared passions. Take a look at our very own Kenyan events and festivals, Redbull headlines as one of the main sponsors and even facilitates freebies as you get into these events. Whenever you are drinking Redbull, it is not just a drink, but an experience and that is what customers seek.....AN EXPERIENCE #redbullgivesyouwings. The bottom line is, as you are building your brand seek to create a unique and enjoyable experience. #digitaladvertising

For this reason, I always say that when we combine the product with sports, we guarantee continuity of loyalty. If such fans have the same loyalty as their sports team to a product, this guarantees the longest possible period of loyalty. (The customer buys the need and emotion directed to product) #Sport_Marketing #Sport_loyalty

How did Red Bull that gave you wings get its own wings? What propelled people to choose Redbull over other energy drinks? It all dates back to 1984, when Redbull was about to be launched. Dietrich Mateschitz, the co-founder and owner of Red Bull, had difficulty getting the energy drink approved by the Austrian FDA. During the same time, A marketing research firm was appointed to test Redbull, and they gave out a horrendous review about the product. The founder recalls, "People didn't believe in the taste, the logo, the brand. I never before experienced such a disaster." Now, even after this, how did Redbull become what it is today? After this incident, the founder started using marketing techniques that played on human psychology to kick start the company's growth. This technique is known as Heuristics. To explain the term in short, heuristics are the mental shortcuts that help people form judgments and make decisions without much mental effort, simply by judging the popularity of the product or service. It is this perception of being popular that the founder used. How exactly? Mateschitz told the employees to leave empty cans of Redbull in dustbins outside clubs and restaurants. He also sponsored parties at colleges, clubs, and other social events. Mateschitz would also send out free samples of Redbull to his target audience. Now, whenever the target audience went out, they would see empty cans of Redbull everywhere; At parties, events, outside clubs. This created a perception of Redbull being a trendy drink. And this image of Redbull being popular drove them to use the product. This whole make believe demand created a cycle. People perceived it as popular, -> they bought the drink-> this further increased its sales and popularity and eventually kick-started its growth. From empty cans in dustbins to selling 7.9 billion cans in 2020, RedBull has undoubtedly come a long way. One can measure its success and see how it's continuing to leave a footprint in other industries too. #marketing #sales #success #brand #growth #linkedInlearning

🔴 Wonder Where your Money goes once you Buy a Can of Red-Bull? 🔴 Let's Find Out ⤵ ➡️ Redbull is one of the world’s leading energy drink brands and the biggest innovator in the market. ➡️ Redbull invests the majority of its earnings back into marketing campaigns targeting the extreme sports sector. ➡️ Redbull makes money by selling energy drinks, merchandise, and hosting content on its YouTube channel and website. ➡️ In 2021, the company’s global revenue amounted to about 8.87 billion euros worldwide. ➡️ Redbull is an absolute marketing machine, leveraging brand cachet within the youth market and actively shaping their own content. ➡️ A third of their revenue is reinvested into marketing. ➡️ Redbull has a genius outsourcing strategy as well as a genius vertical integration strategy. ➡️ This allows them to keep costs low while maximizing profits. ➡️ The manufacturing cost of a single can is approximately US$0.09 while the suggested retail price in Western countries is US$3.59. ➡️ In 2019, Redbull sold 7.5 billion cans of their energy drink, helping generate US$6 billion in revenue. #finance #branding #money

Mammut Sports Group AG took its centuries-old brand to new heights by embracing explosive online growth. 👇 Want to learn how they were able to achieve this? We just released the second episode of our video series with Mammut Sports Group AG sharing their story and how they have been able to achieve e-commerce growth with Netlify. Watch the video below 🍿

Navigating the intricate landscape of sports ticketing is much like playing a game with fluctuating rules. Several factors can change the outcome of the ticket pricing including: 🎟️ The opponent: The popularity and competitiveness of the opposing team can significantly impact the demand for tickets. High-profile matchups may result in increased demand, affecting prices accordingly. 🎟️ Seat location: The view from a seat can make a substantial difference in the perceived value of a ticket. Premium seating areas or those with optimal views may command higher prices, contributing to the overall dynamic pricing strategy. 🎟️ Game date: The timing of the game, whether it's a weekend matchup, a holiday event, or a crucial playoff game, can heavily influence ticket demand. Dynamic pricing considers the date to adjust prices based on the expected level of interest. 🎟️ Past team performance: The historical performance of the home team is a crucial factor. A team on a winning streak or with a strong reputation is likely to attract more fans, impacting ticket demand and prices. These and many more variables all influence ticket demand, making it a challenge for management to pinpoint the true value of a sports ticket. The San Francisco Giants recognized the challenge and introduced the concept of dynamic ticket pricing based on factors that include these situational aspects. Since implementing dynamic ticket pricing, the sports industry has been able to generate more revenue for the organization while also creating savings opportunities for season-ticket holders. #SportsTicketing #DynamicPricing #TicketDemand #GameDayExperience #OpponentImpact #SeatLocation #PremiumSeating #DynamicPricingStrategy #GameDateInfluence #PlayoffGames #HolidayEvents #WeekendMatchup #TeamPerformance #HistoricalPerformance #DynamicTicketPricing #RevenueGeneration #SavingsOpportunities #SportsManagement #TicketValue #FanExperience #SportsAnalytics #TicketPricingStrategy #SportsIndustryInsights #GameDayDecisions #FanEngagement #SportsBusiness #TicketEconomics #FanDemandAnalysis #StrategicPricing

Struggling with in-game experiences due to ticketing challenges? Imagine if tailgate parties, halftime shows, and unique fan interactions were seamlessly integrated? 📲 🏟️ Sophisticated, efficient, and powered by our unique platform. 🌟 #SportsTech #Technology #CounterTEN #Ticketing #gamedayexperiences #Events

🔥 Your positioning does not need to speak to everyone that uses your product. 🔥 Your positioning does not need to speak to everyone that uses your product. 🔥 Your positioning does not need to speak to everyone that uses your product. Don't be scared to not address a portion of your customers when developing your positioning. Let's look at RedBull... Redbull is positioned as an stimulant for super high performing individuals. Athletes, extreme sports professionals, high stress jobs like surgeons and lawyers etc. But who drinks RedBull? Is it only super high performing individuals? No... The people who drink RedBull are: 😴 Tired people 🤕 Hungover people 🍹 People out drinking 👨🎓 Students at exam time 🚚 Long haul truck drivers 🎮 Gamers 🌏 Pretty much everyone drinks RedBull... 📈 Including high performing individuals If RedBull's positioning spoke to all of these cohorts, it's likely that none of these cohorts would drink RedBull. By taking a strong position in a small niche, the whole world can see how well you serve them, and this will make them want to be a part of that. Here are some other examples: 🏔 North face isn't only worn by hikers in the mountains 💻 Mac isn't only used by creative professionals 🏀 Air Jordans aren't only worn by basketball players The list goes on... A big part of positioning is deciding who you are NOT positioning your product for. And the irony of making the decision to NOT position your product for certain segments, means that you will probably end up serving more of those segments. #positioning #PMM #productmarketing

This partnership is more than a mere portfolio expansion; it's a strategic move reflecting the company's commitment to diversifying its sports and entertainment offerings. The alignment with F1 is not just a market move; it's a strategic match with demographic trends, resonating with a fanbase where 70% are under 35 - an ideal fit for American Express's growth segments among Millennials and Gen Z. The triumph at the Las Vegas Grand Prix, where a significant share of tickets were purchased through American Express, serves as tangible evidence of the partnership's data-driven success. Looking ahead, American Express anticipates an extended activation, signaling its eagerness to further enhance both fan experience and cardholder loyalty in the 2024 season and beyond. #sportsanalytics #sportsindustry #sportsbusiness

Have you watched Usher's half-time set yet? Last night saw the #superbowl , arguably the biggest sporting event in the USA’s calendar grab the media headlines. With sporting events front and centre in 2024, it’s a good time to look at how the commercial value of sporting events is channelled by brands and how you can do the same. #retail #sportbusiness #marketing https://lnkd.in/eCnhSzi6