The best ads? They get to the point.
The same is true for your internal development.
That's why we create 30/60/90s for our roles at Motion (Creative Analytics)
As an overview, the goal for our Account Executives in the first 90 days is to speak intelligently about our industry, our buyer, and our product.
We'll help you become an expert in knowing about the media buying landscape, understand and speak to Facebook metrics, and explain how Facebook ads work to someone who doesn't know.
We want our AEs to understand org structures for brands and agencies - as well as understand the day-to-day that our customers experience. Deeply understand the problem they're trying to solve, understand their current processes, and be able to speak to any type of persona to share how Motion can solve their problem specifically.
On the product side, we'll help you learn how to build perfect reports in Motion, and you'll be able to answer all product specific questions and solve technical issues.
You'll do a ton of shadowing with our current AEs, you'll qualify and create lead lists, and also learn the operations side of closing deals.
Because hiring someone and expecting them to "figure it out" is not a strategy. It's bad leadership.
Your talent plan should guide them to the right place.
In a timely manner. Not "let's revisit in 1 year."
