Instrument’s Post

There’s simply too much information out there. Whether you call it a sea, an ocean, or a supermassive black hole, we’re all trying to sift our way through it. And though many systems today have tried to address this information overload, they lack any personalization or context. So, we decided to build something to help. Explore our AI-powered prototype here: https://lnkd.in/ekhp_qhV

Today's the day! Figma has a way of outdoing themselves every year and we can't wait to see firsthand what that looks like this week. But the razzle dazzle of the event can't eclipse our excitement for seeing old friends and making new ones. Are you here, too? Look for us out on the floor and reach out to connect! Nishat Akhtar, Stephanie Lanning, Dan Schechter, Hilary Maloney, Jack Wilson and Suzy Kim.

We’re NOT complaining about hanging out in France, but we didn’t simply stay on the sidelines, we dove in head first. For us, Cannes was all about: - Inspiration—the short film showcase by artist and designer Es Devlin was a highlight for Nishat Akhtar. - Experimentation—August Heffner shared some generative AI explorations that were prompted by words from the groundbreaking activist and politician Rep. John Lewis - Innovation—Steve Mahn joined clients on stage to discuss the role of creativity in the AI revolution. - Conversation—Leon Anderson hosted a talk at the Sport Beach Content Studio where he discussed community as an essential center for true creative collaboration. - Connection—Nishat Akhtar and Laurel Burton caught up with existing clients and forged new relationships with an eye toward future opportunities. Most importantly, Cannes was full of incredible people and exposure to huge, challenging ideas. That’s what we’ll remember and that’s what we’ll bring back to our agency... after we catch up on sleep of course.

We’re looking forward to this conversation AND it’s happening this week. We’re hosting an AI Portland event on Thursday, June 27th at 6pm at Instrument HQ. Our own Director of AI Research and Development, Mike Creighton, will be moderating a panel called “Everyone is a Creative Director, A conversation about how AI sparks creativity.” Get more background on our 3 panelists (Elizabeth Goltz, Sprk _ and Julia Stoops) and RSVP here: https://lnkd.in/gAxgyYN6 See you on Thursday.

*breathe in, breathe out* Who else out there at Cannes is finding a little moment of pause and reflection at the end of the long, hot days?

Happening now at Cannes! If you're there, be sure to keep an eye out for Team Instrument: Laurel Burton, Nishat Akhtar, Leon Anderson, Steve Mahn, and Lauren Stephenson ✨

Can you believe Cannes is next week? We’re so excited to be partnered with Stagwell to bring Sport Beach to life once again. When we say we’re going bigger, better, and bolder this year, we mean it. From a world-class athlete lineup and equally impressive programming and event schedule, we truly can’t wait. Will you be there? If so, please do get in touch. If not, keep an eye on this page. We’ll be sharing highlights and can’t-miss moments all week.