INNOCEAN Berlin’s Post

CultivaTing good carma... I am a young-senior motoring editor👨🏻who is twice as old, half as fast (behind the wheel & on the smartphone) and one-third as trendy as young-junior motoring writer Aiden here👦🏻. Therefore, I prefer the easy Hyundai spaceship🛳️🛸and he prefers the edgy Kia rocketship🚤🚀. Both the Ioniq 5 AWD and EV6 are powerful 239kW/320bhp dual-motor, long-range electric cars which perform like futuristic hot-hatches with heart and Seoul (from the same family), but the homely practicality of the Hyundai is what this funcle needs more than the groovy flair of the Kia.

#MadeCoolerByHyundai A simple yet impactful initiative to tackle a pressing global issue. Huge thanks to Saffaan Qadir for trusting WALEE with this project and giving us the opportunity to showcase our expertise in the creator economy. Our objective was straightforward: make everyone drive cooler. So, we went beyond just Hyundai cars and applied the cooling film to all types of vehicles. The response was phenomenal! Despite contributing less than 1% to global emissions, Pakistan faces severe consequences from heat and other elements. Thus, it was fitting that we found a way to combat the heat! A big shout out to the stellar Walee team: Sameer Khan for the brilliant strategy Majeed Rehman for coordinating with creators Khizar Deen for organizing a press event that reached the perfect audience Currently, the product is in a testing phase with the global brand, and we’re hopeful that soon, everyone will get to experience cooler drives! Here’s why it’s revolutionary: Completely transparent Keeps external heat out Allows internal trapped heat to radiate out Protects your car’s internal parts from heat Ensures your car’s AC isn’t overworking, leading to better fuel efficiency Learn more here: https://lnkd.in/euwES3x8 #Innovation #Sustainability #ClimateAction #TeamWalee #Hyundai #CoolerDrives #CreatorEconomy Ahsan Tahir | Quratulain Rashid | WALEE

👀 Guess who I saw last week ! 📸 Crossing #LaDéfense last week... for the first time in a while a campaign made me STOP 🛑 ➡ A big ad with #LilMiquela promoting #BMW's new electric car. A smart move by #BMW for teaming up with the iconic most famous #virtualinfluencer Lil Miquela to showcase their new BMW #iX2 100% electric car, all under the theme of #TranscendingRealities. Take a look at the video campaign / film: it shows Miquela breaking into our (human) world. The campaign's all about "making it real" - Yes indeed with a #virtualcreator ! And while the #buzz around this campaign speaks volumes the opinions vary: some love it, some don’t - I find it absolutely genius! 🤓 🚀 Big shout-out to Media.Monks for their creative execution! Patrick Klebba's words (executive creative director at Media.Monks) hit the nail on the head: Now Lil Miquela reminds us of what we have, and how beautiful it is, and how lucky we are to have it – this is what we want people to feel." ---> I told you it's #genius ! Let's hear your thoughts! 🚀🔌 #makingitreal #Innovation #VirtualInfluencer #MarketingGenius #CreativeMarketing #communication #ads

This is not making a totally new thing, but it is finding cool new ways to use things we already have. 😎 It is the very first smart car from Hyundai. 🚗 It is really fancy, smart, and has lots of cool things it can do. 🌟 They are using fancy technology in a really good way. 👏 When smart ideas and creative minds team up, amazing things happen. 🌠 Making people feel connected to machines is super important for getting them to use new tech. 💡 It is all about business and technology working hand in hand. 🤝 Follow Muhammad Faizan Abdullah for more content. Let's grow together! #tech #technology #business #Hyundai #Creative #creativity #creativemind #innovation #ideas #smartidea

#Audi's "Keychain" commercial - #trivia This ingenious ad from 2006, which gained accolades at the Cannes International Film Festival, showcases the power of simplicity in advertising. Without a single spoken word, it poses a thought-provoking question: "What are you looking for in a car?" The commercial starts with various car keychains -- representing brands like Fiat, Mercedes, Volvo, and BMW -- each symbolizing design, comfort, safety, and sportiness, respectively. As the keychains begin to assemble, they gradually form Audi’s iconic four interlocking rings, concluding with a compelling message that suggests Audi embodies all these attributes in one car. This ad didn't just promote a product; it set a benchmark in marketing by appreciating the strengths of competitors while subtly highlighting Audi's all-encompassing value. It’s a brilliant example of how great ideas don't necessarily require massive budgets, just a clear vision and creative execution. Have you seen this iconic ad? What are your thoughts on using simplicity to convey powerful messages? #marketing #creativeadvertising #brandmanagement #linkedin

Optimization specialists, Karter - Autonomous Mobile Robots and Smart Robotics join forces to launch a fully automated end-of-line palletizing solution with an expected payback of one year. Smart Robotics is officially collaborating with Karter - Autonomous Mobile Robots, a leading Autonomous Mobile Robots (AMR) specialist. The collaboration emphasizes the importance of having easy-to-implement solutions for more efficient warehouse optimization - with the benefit of a faster payback. Together, Smart Robotics and Karter will deliver a fully automated end-of-line palletizing system that can be installed within one day. The solution not only takes over repetitive and strenuous warehouse activities but also enjoys payback within one year. To achieve a complete end-of-line system that’s fully automated, the Smart Palletizer from Smart Robotics and Karter’s Kompakt AMR will integrate. Due to its compact design, Karter’s mobile robot can be used almost anywhere - especially benefiting fulfillment centers with limited space. By using the Karter Kompakt, users can optimize the intralogistics flow of goods more efficiently. The process has been further optimized in combination with the Smart Palletizer. The Smart Palletizer is a palletizing system that’s able to handle a large variety of products and stacking patterns, the system can easily be tailored to comply with changing market demands and customer needs. The end-of-line solution is designed to improve operational accuracy and efficiency - without causing major changes to existing processes. “Karter and Smart Robotics complement each other perfectly, which will only serve the end-user well. As an end-user, if you want to remain competitive in these times you will have to look at all the options available. You can start small with our solutions and continue to grow according to your needs. Together, we represent innovative solutions that put the customer first.”- Patrick van Tiel, Commercial Manager at Karter “Partnering with like-minded technology vendors in the logistical space gives us a great opportunity to demonstrate how valuable our solutions are. In our goal to solve logistical challenges, we are looking at the bigger picture. Karter has shown that they have a reliable, innovative, flexible solution, with an excellent ROI. All values that speak to mind to our customers and very much align with ours.” - Niels Aarts #robotics , Global Partner Manager at Smart Robotics. Come and talk to us at LogiMat: 25 – 27 April 2023, Stuttgart, Hall 6 – Stand 6A30. Come and see a live demo of our systems working together at Interpack: 4 – 10 May 2023, Dusseldorf, Hall 6 - Stand A62. If you like to speak with one of the specialists at one of the two exhibitions you can send me an email to schedule your appointment with one of our specialists of #Karter. pvantiel@karter.nl https://lnkd.in/epcSr-5D    

BMW's approach to sound as a 'highly complex performative art installation' is explored in this article, providing insight into the growing trend of immersive and multisensory experiences. The article also explores how engine sound is impacting foreign markets, and how it is being used to market cars. #BMW #Sound #MultiSensory #Audio #EngineSound #ForeignMarkets #PerformativeArt #ImmersiveExperience #Marketing #Trends

Finally they brought back this technology that was used on the first cars on the dawn of car industrialization in the 19th century #car #ev #ai #technology #tech #machinelearning #autonomousdriving #autonomousvehicles

🚀 Embracing Growth Through Apology and Learning: An Insightful Lesson 🚀 Even the most distinguished names encounter moments of stumbling in the realm of established brands. Luxurious, meticulously crafted and thoughtfully designed offerings can occasionally face unforeseen setbacks. Yet, the true yardstick of a company's mettle isn't about circumventing errors but rather in how it navigates and addresses them. A striking illustration comes from Porsche, the esteemed German automotive manufacturer renowned for its prowess. An incident emerged wherein they came under scrutiny for omitting a pivotal element from their latest 911 advertisement. While missteps are inevitable, the true crucible lies in a brand's response. Porsche admirably embraced accountability by acknowledging their oversight, extending an apology, and pledging to derive wisdom from it. Porsche has now apologized calling it a 'mistake', and has re-uploaded a version of the video to YouTube that includes the full statue. In a statement to MailOnline, a spokeswoman said tonight: 'In a previously-uploaded version of the 911 S/T launch film, a landmark was removed. This was a mistake, and we apologise for any offence caused. The original film is online now.' Discover the full account: Read More here https://lnkd.in/d3KPNvW4 Roots and More Pvt Ltd recognizes that perfection is an ongoing odyssey. Mistakes are an inherent part of our evolutionary journey, and we view them as stepping stones towards enhancement. Recent events have underscored this philosophy, serving as a resounding lesson for all stakeholders in the corporate arena. Roots and More Pvt Ltd is rooted in the principles of integrity and responsibility. We firmly believe that acknowledging misjudgments and assuming ownership is paramount for fostering enduring bonds with our valued clientele and partners. Our commitment extends to the continuous betterment of our offerings, guided by insights from our experiential learning. Remembering that the essence isn't in evading mistakes but in our ability to triumph over them is imperative. Let's wholeheartedly embrace every challenge, imbibing its teachings as we collectively flourish. We thank Porsche for exemplifying that humility and evolution are vital cornerstones for achieving triumph. #RootsAndMorePvtLtd #Accountability #LearningJourney #EthicalFramework #IntegrityMatters #UnityInDiversity

In an electrifying fusion of technology and cinema, Volkswagen has joined forces with Warner Bros. and Legendary Entertainment for the worldwide debut of "Godzilla x Kong: The New Empire." This partnership underlines Volkswagen's dedication to electrification on a global scale. With the film was set to captivate audiences worldwide from March 27, Volkswagen emerges as a star among icons, sharing the screen with Rebecca Hall, Bryan Tyree Henry, Kaylee Hottle, and, of course, the legendary Titans themselves. This collaboration goes beyond the screen, as Volkswagen and its Japanese team have crafted engaging short-form content to kindle enthusiasm for sustainable mobility, weaving a Volkswagen vehicle seamlessly into the Monsterverse narrative. As we witness Volkswagen's venture into the Monsterverse with "Godzilla x Kong: The New Empire," it's clear that this collaboration is more than just product placement. It's a celebration of innovation, storytelling, and a shared vision for a future propelled by electric mobility. #Volkswagen #ID4 #GodzillaKong #ElectricMobility #Innovation #Storytelling