Informa Tech’s Post

Meet Gabriella Orpen, Digital Campaign Marketing Sr. Associate, based in New York. She thrives in a culture fostering innovation and improvement; and loves working with a group of talented professionals giving her the opportunity to form collaborations and grow. Learn how we make an impact: https://bit.ly/3XVaXr9 #LifeAtInformaTech #TechLife #Technology #NewYork

A recent Game Developer article explored a use case where generative AI benefitted both actors and developers. The article highlights a project by Paradox Interactive, where voice actors received royalties (potentially exceeding standard pay) for lending their voices to AI generation tools used in their game. You can read the full article here: https://lnkd.in/g4yPurKM Game Developer reaches one of the world’s most engaged game industry audiences. Interested in aligning your brand with high quality editorial? View the marketing kit to find out more: https://bit.ly/3Wr1E1j #AIinGames #AI #DigitalMarketing #GameDevelopment

“Over the past four years, hyperscale data center capacity has doubled to reach nearly 1,000 facilities at the end of 2023.” This capacity is set to double again in the next four years, says #DataCenterKnowledge. With this infrastructure foundational to keep pace with rapidly expanding AI workloads, read about the challenges facing accelerated data center construction: https://bit.ly/4cAniWc #DataCenter #Hyperscalers #AI

B2B gated content has captivated buyers’ attention propelling a 77% increase in demand since 2019. NetLine's David Fortino, Jon Steiert and 🌿 Josh Baez 🌿 dissect this and other marketing trends shaping 2024 and likely to influence 2025 to help marketers make informed decisions. Find out what is behind the trends and how to perfect your marketing strategies in the webinar “2024 Unlocked: B2B Content Trends and Marketing Strategies”: https://bit.ly/4cVHLVv #BuyerIntentData #Marketing #ContentMarketing #B2B

Walk the World takes to Shanghai! Informa Tech colleagues and wider Informa came together to walk 10km in aid of The Chinese Red Cross, which focuses on disaster relief, first aid training, aid to vulnerable groups, volunteer services and the diffusion of the Red Cross Movement. Congratulations to everyone who took part.👣🌏 Learn more about Walk the World and how we’re supporting worthy causes around the globe, one step at a time: https://bit.ly/3xNUpXx. #LifeAtInformaTech #InformaWTW #Shanghai

Volunteering Days enable our colleagues to engage, during worktime, with a charity of their choice. Our Audience Development graduates spent a day at The Felix Project, an organisation that collects fresh and nutritious surplus food and delivers delicious meals to charities and schools. Informa Tech’s volunteers (speedily!) packed meals, chopped vegetables, and cleaned the kitchen areas at the end of their shift. As part of Informa, every colleague can enjoy four volunteering days each year. #LifeAtInformaTech #Volunteering #TechLife

How is generative AI revolutionising threat detection in cybersecurity? #TheAISummit AI Business, Omdia and IoT World Today uncover the impact AI is having on the cybersecurity industry, the opportunities it is creating for organisations do defend themselves as well as the challenges it brings with it. Read the report 'Building a Smarter Defense': https://bit.ly/3XIQlm2 #Technology #Cybersecurity #GenAI #AI

At Informa Tech, we continue to celebrate diversity and work towards a more inclusive industry. For Pride month, we partnered with our wider Informa network to deliver an array of events hosted across the globe. From Drag Bingo to virtual quizzes, take a look at how we celebrated Pride month in style: ➡️ Andrei Bogdan (AssocIEDP) (MCMI), Inclusion, Diversity & Engagement Manager, welcomed 15 students from Parker Academy Daventry’s LGBTQIA+ network, PRISM, for an incredible session about the LGBTQIA+ Generation of Tomorrow ➡️ AllInforma Rainbow and Informa Connect hosted a bake social for colleagues. ➡️ We were joined by Aidan Orange & Miss Joelle for an iconic Drag Bingo event where all proceeds went to akt, who give LGBTQIA+ young people at risk of, or are experiencing homelessness support they need to thrive. ➡️ Plenty of networking drinks were hosted in London and New York. #LifeAtInformaTech #Pride #DiversityInTech

Headlines have the power to attract or repel audiences but how to consistently create compelling and on-brand pieces in content marketing? It may start with your brand’s purpose! Our sister brand Content Marketing Institute shares a seven-point plan: https://bit.ly/3y7lK4a #Marketing #ContentMarketing #Brand