HUGO BOSS’ Post

Stellar momentum in Q2 for us at HUGO BOSS! Despite an uncertain market environment, we continue to exceed expectations — we are raising our outlook for 2023 after a strong second quarter.   Here are the highlights of our Q2 performance: ◼️ Currency-adjusted Group sales in Q2 increase 20% to EUR 1,026 million   ◼️ Double-digit growth across all brands, regions, and channels  ◼️ EBIT increases 21% to EUR 121 million in Q2  ◼️ EBIT margin up 40 basis points to 11.8%  ◼️ FY 2023 outlook raised: sales to grow between 12% and 15% to a level of EUR 4.1 billion and EUR 4.2 billion; EBIT to increase between 20% and 25% More details on how we continue to build a strong foundation to reach our 2025 financial ambitions on our website: on.hugoboss.com/Q2/23

Today, we released another set of stellar quarterly results. 🙌 Our eighth quarter of strong sales and earnings growth since introducing our „CLAIM 5“ strategy almost exactly two years ago! 🔝 Take a look at our Q2/23 results and find out more about what’s driving the momentum at HUGO BOSS 🚀

🚀 strong strategy 🚀 strong brands 🚀 strong teams And the result is….

It’s great to see the idea of entrepreneurship growing out of its niche of start-ups and garages to reach the multifaceted world of corporates, regardless of industry. Research has shown for years that „corporate entrepreneurship“ or „intrapreneurship“, is what companies need to manage, grow and sometimes even survive in the dynamic environment that we see today. We as business schools need to pay close attention to this need explore the drivers and boundaries of entrepreneurship and transform what we teach our students. Entrepreneurial skills are key for next generation employees. Glad to see that HUGO BOSS with Christian Kuhn are on their way in this entrepreneurial journey.

🚀 Embracing the Entrepreneurial Spirit at HUGO BOSS 🚀 One of our core values that truly resonates with me at HUGO BOSS is our unwavering commitment to the ENTREPRENEURIAL SPIRIT. It's not just a value on paper, it's a way of work and life that I wholeheartedly identify with and actively contribute to. 💪💼 For me, an entrepreneurial spirit isn't just about starting a new venture, it's about cultivating innovation and a mindset of continuous exploration & excellence throughout everything you do. It's about seeing uncertainties as opportunities and pushing boundaries to drive positive change. 🌟 Every day, I'm inspired by our dynamic team and our collective dedication to pushing the envelope in the fashion industry. We're not afraid to take calculated risks, explore new ideas, and challenge the status quo. 🌆🔝 As the Head of Innovation, I'm privileged to be at the forefront of driving innovation within our organization. Whether it's exploring cutting-edge technologies, fostering a culture of creativity, or encouraging cross-functional collaboration, I'm committed to nurturing the entrepreneurial spirit at HUGO BOSS. 💡🌐 But it's not just about leadership; it's about each and every one of us. I've experienced countless moments where our teams embrace this spirit, bringing fresh ideas to the table and demonstrating their passion for our brand. 💼🌠 Together, we're not just designing and selling fashion. We're creating experiences and pushing the boundaries of what's possible. This entrepreneurial spirit is what sets us apart and makes HUGO BOSS a remarkable place to work. 🌍✨ 🫵 So what about you… How do you embrace the entrepreneurial spirit in your work or industry? Share your thoughts, experiences, or ideas in the comments below, and let's continue to inspire each other. 🏗️👔 #EntrepreneurialSpirit #Innovation #HUGOBOSS #FashionForward #Leadership #Teamwork #values 💼🚀

News that #HUGOBOSS is the new @AlphaTauriF1 title partner could well suit Hugo Boss strategy. The Group has a momentum and the Group raised profit outlook in May after Q1 sales surged 25%. 2022 Group sales €3,7bn, but sales is expected to reach €4bn already 2023. When we look at sales figures Group sales was $2,3bn 10 years ago, and EBIT 432 million. Last year sales was $3,7bn and EBIT 335 million. Sales have almost doubled sales in 10 years, but profitability is not as strong as 10 years ago. Hugo Boss is a brand that is part of the #F1 DNA. We Finns remember Mika Häkkinen and his Hugo Boss logo, a cooperation that started 1994, so very early. It is perhaps a coincidence, but Mika namned his son Hugo.

From strategy to impact! This is a result of full commitment, rigourous execution, customer focus and great teamwork 🚀💪🏼 #strategy #performance #beyourownboss #growth #leadership

Another record year for HUGO BOSS!  Our full results for the 2023 fiscal year have been published, and the rigorous execution of our CLAIM 5 growth strategy continues to unlock the full potential of our brands. The highlights of this strong year include: ◾ Currency-adjusted Group sales up 18% to a record EUR 4.2 billion  ◾ EBIT up 22% to EUR 410 million, driven by robust top-line performance  ◾ Proposed dividend of EUR 1.35 for 2023, up 35% from 2022  ◾ Continued momentum of both BOSS and HUGO, further driving brand relevance  In 2024, we expect sales to grow between 3% and 6%, as our CLAIM 5 journey continues. We will build on the regained strength of our brands as we explore further growth opportunities and strive for additional market share gains. For a deep dive into the 2023 results and outlook for 2024, you can read the press release on our group site: on.hugoboss.com/FY23- 

Following a solid Q1, we have confirmed our full-year outlook for 2024! 💪   Despite the challenging macroeconomic and geopolitical environment, we recorded further top- and bottom-line improvements in Q1.   Both BOSS and HUGO continue to experience robust demand, driven by our well-received Spring/Summer 2024 collections and the successful launch of our new HUGO BLUE denim line.   Additional highlights from the first quarter: ▪️ Group sales increased by 6% currency-adjusted to EUR 1,014 million. ▪️ EBIT grew by 6% to EUR 69 million, with an EBIT margin up by 10 basis points. ▪️ All regions and channels contribute to sales growth   Read the full press release on our groupsite and dive deeper into our Q1 results: on.hugoboss.com/Q1/24-

▪️ Group sales increased by 6% ▪️ EBIT grew by 6%, with an EBIT margin up by 10 basis points. ▪️ All regions and channels contribute to sales growth