Our customer loyalty program has reached the next level, and we’re excited to officially welcome HUGO BOSS XP. ⚡ This innovative program leverages advanced technology and a multiyear roadmap, setting a new industry standard for customer engagement. HUGO BOSS XP combines traditional loyalty features with new blockchain-supported elements, revolutionizing the way our members interact with our brands. We have incorporated Web3, so that members can now collect BOSS XP and HUGO XP tokens (NFTs) through their purchases and interactions, unlocking exclusive benefits and services — and a whole new level of rewards! Plus, they will enjoy personalized and localized omnichannel interactions through innovative digital and physical touchpoints. The UK market will be the first to see the new program in action, followed by a global roll out over the coming years. At HUGO BOSS, we continue to innovate in the immersive digital ecosystem, drive meaningful engagement, and deliver personalized experiences like never before. Learn more about our new program: on.hugoboss.com/HBXP- #insideHUGOBOSS
Amazing! 📲🧩🏆True #omnichannel experience!
What a ride! DMXCO 2023 was all about loyalty programs and how web3 is playing a key role. HUGO BOSS has listened! I love the integration of web3 metrics into our new loyalty program, adding new ways of engagement and incentives 😍 Congrats to everyone involved! 👏
The Uptrip of fashion Steffen Boller! Well done HUGO BOSS ;)
Looks dope 🔥 great work team
Gamified customer Loyalty programs are absolutely the future of Retail! The Customers of tomorrow aren’t the customers of today! The best way to build a loyal customer base and even expand it is by incentivizing! Gamification and Tokenization is the future without any doubt! Great to see HUGO BOSS leading the way, many other will follow. Donovan Mazzoni very interesting to look into 👀
Thats how you do it! Emotion not just Transaction 🫶🏼
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Customer Engagement | WEB3 | Metaverse | Loyalty at HUGO BOSS
1moIt has been a crazy journey! The future of loyalty is here!! Go, Collect points & tokens and get rewarded like never before 🚀 🚀