HUGO BOSS’ Post

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Our customer loyalty program has reached the next level, and we’re excited to officially welcome HUGO BOSS XP. ⚡    This innovative program leverages advanced technology and a multiyear roadmap, setting a new industry standard for customer engagement. HUGO BOSS XP combines traditional loyalty features with new blockchain-supported elements, revolutionizing the way our members interact with our brands.     We have incorporated Web3, so that members can now collect BOSS XP and HUGO XP tokens (NFTs) through their purchases and interactions, unlocking exclusive benefits and services — and a whole new level of rewards! Plus, they will enjoy personalized and localized omnichannel interactions through innovative digital and physical touchpoints.    The UK market will be the first to see the new program in action, followed by a global roll out over the coming years. At HUGO BOSS, we continue to innovate in the immersive digital ecosystem, drive meaningful engagement, and deliver personalized experiences like never before. Learn more about our new program: on.hugoboss.com/HBXP- #insideHUGOBOSS

Dhruvin Shah

Customer Engagement | WEB3 | Metaverse | Loyalty at HUGO BOSS

1mo

It has been a crazy journey! The future of loyalty is here!! Go, Collect points & tokens and get rewarded like never before 🚀 🚀

Jan Philipp Wintjes

On a mission to ensure and deliver exceptional premium customer experiences at all touchpoints and provide an efficient and profitable omnichannel setup.

1mo

Amazing! 📲🧩🏆True #omnichannel experience!

Lucas Ricardo Schlegel

💫 Create personalized customer experiences at HUGO BOSS | 👨🏽💻 Developing your brand identity & digital presence | 🧱 Building & Exploring Web3 such as DAOs, NFTs and the Metaverse

1mo

What a ride! DMXCO 2023 was all about loyalty programs and how web3 is playing a key role. HUGO BOSS has listened!  I love the integration of web3 metrics into our new loyalty program, adding new ways of engagement and incentives 😍 Congrats to everyone involved! 👏 

Xavier Lagardere

Managing Director - Lufthansa Innovation Hub, Chief Data Officer & VP Innovation - Lufthansa Group

1mo

The Uptrip of fashion Steffen Boller! Well done HUGO BOSS ;)

Rich Armstrong

Multi-hyphenate artist & entrepreneur

1mo

Looks dope 🔥 great work team

Gamified customer Loyalty programs are absolutely the future of Retail! The Customers of tomorrow aren’t the customers of today! The best way to build a loyal customer base and even expand it is by incentivizing! Gamification and Tokenization is the future without any doubt! Great to see HUGO BOSS leading the way, many other will follow. Donovan Mazzoni very interesting to look into 👀

Florian Suckfüll

Turning one-time Customers into loyal Fans 🙌🏼 (3 Mio+) | Founder of minth | CRM, Loyalty & Retention | Podcast Host

1mo

Thats how you do it! Emotion not just Transaction 🫶🏼

Carlos Z.

VP Global Customer Engagement @ HUGO BOSS | Pioneering CRM, Loyalty, Customer Marketing and Metaverse / Web3 to foster brand fandoms

1mo

🚀🇬🇧

Refat Naz Dhar

Brand Experience Omnichannel | Purposeful Leadership | Culture | DE&I

1mo

👏🏽👏🏽🚀🚀

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