Hrvoje Karalic’s Post

Are you cannibalizing your product subscriptions with rampant discounts? Most DTC brands offer about 10% off as an incentive to subscribe to a product. That's good. The problem though, is that many of those same brands frequently send emails with much bigger discounts for one-time purchases. What's the rationale behind that? As a customer, why would I ever subscribe at 10% off when I know you're soon gonna email me a 20% off discount for a one-time purchase of that same product? ⇒ If I subscribe, I get 10% off and I commit to a monthly payment. ⇒ If I just make a one-time purchase, I get 20% off with no commitments. Which option do you think I'll take? #DTC

BFCM is the most competitive month in DTC. Q) Why do brand founders think acquiring new customers during BFCM is more efficient? But not other months? Your ideal new customer might be a repeat customer from your competitor. They are probably more inclined to trust your competitor and repurchase. BFCM should be a time to remarket and reap the seeds you planted in Q1-Q3.

Friday product review! (Something new I am going to try to do every Friday for my love of working with companies on their products and just love CPG! Todays product review is from GHOST! One of my biggest pet peeves is having to dig for the scoop! Ghost does is right by having it sit on the top, this way there is no digging, spilling product, worried about the scoop fitting back in, etc. Overall one of the best user experiences from my point of view on a tub. Check them out at www.ghostlifestyle.com #products #cpg

This is a good post and also brings up a salient point - hindsight is 20/20 And hindsight can hit you like a bus. When you go to market, make sure you and your financial officers AGREE on the framework such as what 🦾Valentin is suggesting. Why? Because if you change your process, the only way to check if it makes sense is to go back and REDO at least a year of campaigns. So if you opt to add refunds/returns into your AOV for your business, to compare apples-to-apples, you have to rerun everything in the past. In marketing, finance is your friend and ally. If they are not, they will rip your methodologies to shreds and question everything you do. Get their blessing - it's the best way to move forward together. And then you can blame 🦾Valentin if it's all wrong! 😎

There’s one trend we’re seeing brands use to increase CLTV while skyrocketing AOV: Subscription Bundles 📦✨ Subscription bundles are a win-win for brands and their customers: brands grow AOV and cart size, and customers get value-driven purchases on repeat. It might sound like a dream, but it’s reality. In fact, we analyzed 205 subscription-first brands to dive deep into what makes bundles such a strong strategy for eCommerce. We’re uncovering it all next week on March 28th at 1 pm EST with our very own Sr. Product Manager, Nikita Richard. In 45-minutes you’ll learn: - The powerful benefits of bundle subscriptions and their different types - How different industries use bundles - What makes a successful bundle subscription, and how to differentiate yours - Where the bundle subscription market is heading Claim your spot here! 👉 https://lnkd.in/erxjEkgd

🦾Valentin Kuznetcov, a great framework to break up AOV numbers. Understanding the right levers leads to the right strategy.

eCommerce retailers - if you're not running experiments during BFCM, you're leaving money on the table. Capitalise on the traffic and increase sales by experimenting on: - Your creative & messaging - How you display your offers, such as hero products - Dedicated BFCM filters, landing pages and sales badges Collect insights so you can learn about what works via: - Heatmaps & Scrollmaps - Session Recordings - Live Polls (Exit Intent and Post Purchase) Don't waste what you're putting into acquisition. It's half the battle. --- Follow me for more on: #ecommerce, #experimentation #cro and #userresearch

📢 MAXIMIZER #1 UNVEILED: Subscription Upsells 📈🔄 With this Maximizer, you'll turn more 'one-time' shoppers into subscribers than ever before! Now when shoppers add a product to their cart as a "one-time" order, gently nudge them to subscribe with an Subscription Upsell that reminds them how much they'll save if they subscribe, if they get free shipping, how easy it is to manage or cancel, and any other amazing perks that come with being a subscriber! Imagine turning 10-20% more one-time shoppers into Subscribers 🤩🤑💰 Keep watching LIVE as we unveil more Maximizers to help you take sales to the MAX 📈 https://bit.ly/4bSqD2Q

BFCM are not over yet! The Holidays aren't quite over for brands, and especially not for DTC companies! There are still plenty of customers to connect with until January! Did you know that during the first 3 weeks of December, 70% of purchases are for someone else (aka GIFTS)? Whether you've already crushed your BFCM goals or still working on them, there's still time to make the most of this season. Here's what you can do: 🎁 Offer a last-minute deal to those customers who checked out your website but haven't made a purchase yet. 💖 Show some love to your loyal customers, (those who bought) by offering them something special to consider as gifts. 🔮 Use predictive analytics to figure out the next product your customers are likely to buy after their previous purchase. 🔙 Don't forget about the customers who shopped with you last year but haven't this year. Those are lost customers, make something appealing for them. There are so many opportunities left to explore! Let's leverage your numbers! #CustomerEngagement #DTC #customercentric

Hard truth: Costs are only going up for DTC brands in 2023. And brands need to focus on profitability now, more than ever. I’m teaming up with Avi Moskowitz and Eden Amirav to take you through profit optimization strategies to improve your margins during BFCM this year. We’re going to go over topics like: • Profit analysis per country • How to use product bundles to increase profit • Profit-friendly discounts (spoiler: not coupon codes) • Profitable-shipping methods It’s all going down on September 20, at 1pm EST. I’ll drop the registration link below. (If you can’t make the live event, you’ll get the full recording emailed to you!)