Hobson Powell’s Post

Funnel. Journey. Stages. No matter how you word it, buyers (and potential employees) typically fall within a few steps and can move from step to step when it comes to them making a decision about your product, service, or company. One of the best ways to use video in your organization is within the consideration stage. During this stage, you have the opportunity to provide value through social proof, thought leadership, and demonstrations of your products or services to help buyers make an informed decision. Read more about videos for the consideration stage here - https://lnkd.in/ennHgvJX

It's no secret that a great business pitch can open many doors. But how do you make sure your pitch stands out and is truly memorable? Here are some tips to help you get started: 📚 Research Your Audience – Knowing who you are pitching to will help you tailor your message and increase the chance that your pitch will be received positively. 🚀 Make It Interactive – Interactivity helps engage your audience and makes them more likely to remember your pitch. Incorporate visuals, demonstrations, or other interactive elements into your pitch. 📖 Tell A Story – Stories are memorable, and by weaving a story into your pitch you can make it more engaging and easier to remember. 📩 Follow Up – Following up after your pitch is important for making sure that your message is remembered. It's also a great way to show that you are committed to the project. If you follow these tips, you will be well on your way to creating a memorable business pitch! #PitchPerfect #MakeItMemorable #BusinessSuccess

WATCH how I reprogrammed this man in 3 minutes and he’s not even hypnotized! Who doesn’t want faster results? There are always a number of things that can keep us from getting faster results. One in particular is not having the right strategy. If you’re getting results in a specific area and I’m not but you shared your strategy with me you could shave years off the learning curve for me. And if it's a business matter it could help make me more successful, make more money and save me a lot of headaches. I’m going to share with you a video where you’ll watch me take someone with a lifelong belief and change in minutes. It’s one of the powerful demonstrations I do on stage to demonstrate how fast change can be made with the right coach and the right tools. Most people have this belief and I’m going to bet you do as well. You’ll have fun with this! Watch it enough and you might be able to do this with a friend. What are some other reasons you think it takes people so long to make changes in their life? For complimentary access to this video COMMENT ‘3 MINUTES’

𝗢𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝘁𝗲𝗹𝗹 𝗮 𝘀𝘁𝗼𝗿𝘆. For millennia, information was transmitted through stories – think of Homer's Odyssey. Before it was an epic written poem, it was told to audiences. Its rhythm, narrative, and cadence made it unforgettable. 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱 𝗻𝗼𝘁 𝗯𝗲 𝗯𝗼𝗿𝗶𝗻𝗴. 𝗧𝗲𝗹𝗹 𝗮 𝘀𝘁𝗼𝗿𝘆! Make it have highs, lows, or humor. But ultimately, make it matter to your audience. The same is true when interacting with your customers. Every interaction, whether through your website, traditional advertising, or face-to-face, should be part of their story, make a difference. #businessskills #communication #engagement #customerexperience #storytellingforbusiness #communicationtips #audienceengagement

Three Content Strategies Revolutionising Industrial & Manufacturing in 2023 🚀 From Hands-On Demonstrations to Team Empowerment, here's how the Industrial landscape is shifting! ✅ Hands-On Demonstrations → Why merely explain when you can demonstrate? Let your products do the talking. ✅ Customer Success Campaigns → Move past that forgotten case study section. Think fresh, engaging, and varied ways to showcase customer success. ✅ Team Advocacy → Struggling with onboarding younger talent? Let your current team share their journey. Genuine employee narratives are gold for attracting the next generation. If you're scratching your head wondering how to integrate these into your Manufacturing, Supplier, or Industrial game plan... 💬 Drop me a line, and I'll point you in the right direction. #IndustrialRevolution #ManufacturingMagic #StrategicContent

Did you know that your industry determines how you should be utilizing your social media? 📱 👀 ⁠ ⁠ For coaches, it's about building connections and fostering engagement. You should be sharing insights, hosting Q&A sessions, and showcasing your expertise through valuable content. You should be transparent and authentic. Let people get to know and trust YOU.⁠ ⁠ On the other hand, for those of you in goods and services, visual storytelling is key! Let your products shine with high-quality images, demonstrations, and customer testimonials. ⁠ ⁠ When you tailor your approach, you let your brand personality shine through every post. ✨ ⁠ ⁠ If you are struggling in the social media realm, send me a message!📱 ⁠ ⁠ #socialmediastrategies #businessmind #femaleceo #girlboss #growthmindset #CEOlife #womanownedbusiness #sevenfigurebusiness #digitalmarketing #createyourlife

Demonstrating the value of your services effectively involves a combination of clear communication, tangible evidence, and understanding your audience's needs. I just wanted to layout some strategies that have helped me in demonstrating value and building relationships, 1. Understand Your Audience -Identify Pain Points -Tailor Your Message 2. Clearly Communicate Benefits -Value Proposition: -Unique Selling Points (USPs) 3. Provide Tangible Evidence -Testimonials 4. Offer Trials and Demonstrations -Free Trials -Live Demonstrations 6. Create Valuable Content -Educational Content: -Thought Leadership 8. Build Strong Relationships -Customer Engagement 9. Continuous Improvement -Feedback Loop 10. Transparent Communication -Honesty and Integrity -Detailed Reporting #Salestraining #Valuebuilding #Coaching

"Influence: The Psychology of Persuasion" is a terrific book based on extensive research by Robert Cialdini, explaining the fundamental principles of why people say “Yes.” It's also nearly 40 years old. Since its publication, a technological revolution has given sales professionals a whole new persuasion arsenal from social influence campaigns to virtual demonstrations. We want to hear from you, sales pros: How has technology shortened your path to, "yes?" #salesenablement #marketing #customerjourney #CX #sales #XR

What most get wrong about attracting dream clients: Their main focus is on the end product, not the journey Whereas that is not what attracts a client. In reality it’s when you: ↳ showcase your decision-making process  ↳ reveal the 'behind-the-scenes' magic  ↳ demonstrate expertise, don't just claim it  ↳ tell the story of your craft, not just the outcome  ↳ be the artisan, not just the product Here's how to stop selling features and start attracting dream clients with demonstrations: 1/ Shift your focus Instead of highlighting the "what" (your product), showcase the "how" (your process). 2/ Show the work process Live demos, case studies, behind-the-scenes glimpses - these demonstrate your expertise and build trust. 3/ Showcase your expertise Demonstrate your deep understanding, the years of experience honed, the unique techniques employed. Dream clients aren't just buying a product; they're investing in your skills and expertise. Let potential clients see your hands at work, your mind in action. Are you ready to demonstrate your skills and let your expertise take center stage? PS: If you are a busy founder or a coach/consultant ready to build a personal brand that amplifies your reach and impact, let's connect! DM me for a remarkable branding journey 🎯 #personalbranding #linkedintips #linkedingrowth