Highsnobiety’s Post

This week, it was announced that A$AP Rocky has been appointed as creative director for PUMA Group's partnership with Formula 1 🤯 🏎 Back in May, PUMA Group signed a huge multi-year deal to exclusively produce and sell Formula 1 branded merchandise. In a sign that PUMA are committed to making the partnership work, they have tapped A$AP Rocky to design a series of limited edition capsule collections that seamlessly blend F1 branding with a streetwear aesthetic. His appointment has divided fans of the sport. Some are excited to see that Formula 1 and Liberty Media are driving the engagement of new fans through collaborations in fashion and music. However, others feel his appointment is irrelevant, given his lack of involvement in the sport to date. Just a quick look at the comments on social media shows backlash from fans, who think Formula 1 and PUMA Group are straying too far from the history and culture of the sport. Regardless of your opinion, it's difficult to ignore how successful fashion partnerships in motorsport have become: 🧢 The collaboration between streetwear brand RHUDE and McLaren Racing sold out so quickly that items are now resold on StockX for twice the original price. 👟 In 2018, the Formula 1 brand partnered with A Bathing Ape® | USAPE LLC, which was the first time that the sport had collaborated with a fashion label in its 70-year history. The first drop was so successful that the brands collaborated a second time in 2019. 🎒 And last year, PUMA Group reported $35.8m in royalty and commission income, an increase of 41.6% from 2021. The company directly linked this growth to "good business development in the motorsport division, after Formula 1 fans returned to racetracks this year". It is clear that fashion and motorsport is, and will continue to be, intrinsically linked. PUMA Group weren't the first to recognise the intersection between automotive culture and streetwear, and they certainly won't be the last. If you're a fashion brand thinking about how you can replicate PUMA Group's success through a partnership in sport, feel free to reach out at charlotte.mcging@dune23.me 🚀 📩 📸 PUMA Group #formula1 #f1 #sportbusiness #sportspartnerships

Exploring the Power of Heritage in Business Innovation: See how PUMA's design archives and S&P Global's legacy inspire new heights in their respective industries. Read the full story at https://bit.ly/492ZpED #BusinessInnovation #PUMASPGlobalLegacy

Fashion: PUMA Group’s New Creative Director 🔥 🏎 Earlier this year, PUMA Group had announced a long-term partnership with Formula 1, granting them exclusive licensee as well as trackside retailer at all races. 🔥 Now, PUMA Group have just announced their creative director for the project and it is none other than Flacko himself, Mr. A$AP Rocky. 👟 With a focus on the Formula 1, this partnership looks to leverage A$AP Rocky’s style, fashion knowledge and cultural expertise to combine the sport with streetwear, creating unique and limited collections designed by him for the season ahead (the resale on these will be FRIGHTENING! 😵 ) 📈 The plan is to phase Flacko into this new venture slowly, a stage Hypebeasts would refer to as ‘in the lab’, but there has been confirmation that his first PUMA Group x Formula 1 collection will drop this weekend at the Las Vegas Grand Prix, giving us a taste of what to expect in 2024. ⏳ As for next year, we can expect him to take part in several Grand Prix races, starting with Miami in May. Drops for these collections have already been conceptualised between him, the Formula 1 teams and PUMA Group, which will be showcased through activations at each of the races. 🎙 A$AP Rocky commented, saying, “Working with brands as iconic as PUMA, and as innovative as F1, has been truly inspiring. When the world sees what we’re doing, I believe a shift will happen with how brand’s approach taking risks and working with diverse creatives.” It doesn’t get cooler than this for fashion and sports fans 🏎 #fashion #formulaone #hypebeast #sportsmarketing

When Puma pitched in to be a sponsor, the movie was already under production. Despite the reluctance from the movie crew, Puma pushed the collab and in the end, it was a win-win situation. The movie was made on a higher budget, and Puma’s sales grew exponentially post-release. Sometimes, marketing requires some pretty bold moves and predicting the market. Well, that requires lots of knowledge of the current dynamics. To witness more interesting case studies, follow Ztrategize. Asia's 1st Psychological Branding and marketing company #ztrategize #branding #CaseStudy #brandstories #BrandingTips #brandingstrategy #brandawareness #marketingtips #marketingagency #brandmarketingstrategy

🏁 A$AP Rocky's Fresh Take on Motorsports Fashion with PUMA and Formula 1 🏎️ A$AP Rocky, as PUMA's new creative director for their Formula 1 partnership, is redefining racewear. At the Las Vegas Grand Prix, he unveiled his vision: merging streetwear's boldness with motorsports' sleekness. His debut collection blends performance with street style - think baggy jeans with knee pads and airbrushed flame designs. Rocky's designs are more than fashion statements; they're a nod to his Harlem roots and hip-hop's car culture. His mission? To make racewear accessible and inject hip-hop's vibrancy into Formula 1's elite world. Look out for Rocky's PUMA x Formula 1 line in 2024, offering affordability and a unique style set to 'change the game.' This launch comes at an ideal time for F1 as it seeks to move away from its old-world elitist associations, aiming to attract younger, culture-focused motorsport enthusiasts. There isn't an area of sports left that hasn't fused with street culture and luxury fashion. We live in a world of cultural remixing and hyper-fusion. If you're looking to infuse your brand with cultural equity and stand out in the attention economy, consider reaching out to NERDS Collective for expert guidance and strategies ~ #PUMAxFormula1 #ASAPRocky #FashionInnovation #StreetwearMeetsMotorsport | PUMA Group | Formula 1

When creating a #brand, names play an important role. Do you know where the names of brands #Adidas and #Puma come from? ▪️ Adidas: The name comes from the company's founder, Adi (Adolf) Dassler. His previous company was simply called #Dassler. However, when he and his brother Rudolf Dassler had a falling out and parted ways, by agreement, no one could use the Dasler name anymore. ▪️ Puma: This is already the name of Rudolf Dassler's company. At first, he called it Ruda, as you understand, these were the initials of his name. However, since the word was not so harmonious and impressive, the word was slightly changed, leaving the same vowels, and the first letter was visually similar. 🎥So when you have time, know that there is a very interesting #film about Adidas and Puma called "Adidas Vs. Puma: The Brother's Feud". 

Can we help adidas understand what is wrong with releasing shoes that are specially designed to last just one race, providing ultra-rich runners with an unfair advantage over all other mortals? The intentional waste generation, the stimulation of overconsumption, the message it sends to their (young) customers, and the social inequality it perpetuates – there are so many wrongs; I just don't know where to begin. Thanks to Vojtech Vosecky for originally bringing this to attention. #circulareconomy #singleuse #sustainability #sustainableliving https://lnkd.in/euivkZBp

Next Project is redesigning one of Puma Classic shoes

Adidas has wowed everyone with a CGI marvel promoting its footwear ahead of the city marathon in Mexico. The video showcases the latest adidas footwear collection in a unique and creative way, using CGI to create a visually stunning experience. Adidas has a history of using personalised videos to connect with runners, including creating videos that include real race data for each runner as well as clips of that very runner shot during the race. The company has also won awards for its creative campaigns, such as the Direct Grand Prix at the Cannes Lions 2023. The latest CGI marvel promoting Adidas footwear is a testament to the company's commitment to innovation and creativity in the marketing industry. The use of CGI technology to showcase the latest footwear collection is a unique and creative way to attract customers and promote the brand. This news is relevant to the marketing industry, as well as to businesses looking to promote their products and services in a creative way. The use of innovative marketing strategies can help businesses stand out in a crowded market and attract more customers. Source:- Idomoo . . . . Follow Creative Sharks for more such information . . . . #adidas #cgi #footwearcollection #citymarathon #personalizedvideos #innovativemarketing #creativity #marketingindustry #brandpromotion #customerattraction #directgrandpix #idomoo #canneslions #awards #technology #uniqueideas #linkedin #linkedingrowth #creativesharks

Puma Makes a Comeback with "Forever Faster" Remember the iconic Puma? The brand just launched their first global #campaign in a #DECADE, and it's all about speed and performance. This marketer is here for it! They're calling it "Forever Faster" and it's their biggest marketing investment ever. Puma's aiming to be seen as the FASTEST brand in the world (think Usain Bolt⚡). This is a smart move. A strong, unified message across categories (football, running, etc.) can be a game-changer. It's all about connecting with customers on an emotional level and making sure Puma's message resonates. What do you think, marketing fam? Is Puma on the right track? Let's chat in the comments! #Puma #MarketingCampaign #BrandStrategy #PerformanceMarketing