Highsnobiety’s Post

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

As the dust settles on the analysis of Cannes Lions, I couldn't help be feel that we've lost our sense of humour in our creative work. Only one in 10 of Gold and Grand Prix winners in 2022 used humour in their work and even fewer used it this year.   Sure, there are times when ‘serious’ campaigns are needed. But let’s not be afraid to be funny and bring a smile to people’s faces during these challenging times when we can.    The fact is that humour does work and can be more effective. Kantar’s ad reaction study shows that humour is more memorable, distinctive, desirable and persuasive. Basically, more effective. So what better opportunity for brands and agencies to make the world a better place and sell more than to use humour and make people laugh. #canneslions2023 #creative #adcampaign #publicrelations

Looking forward to this years #Mapic, theme- The new retail equation: Growing in a fast changing world

“How will this year’s EXPO differ from previous years?” Luke Dawson, our Head of Global & EMEA #capital markets gives his thoughts and expectations for this this year’s #exporeal in #munich.     In particular, Luke believes that year’s event will be an #expo full of opportunities; where conversations will be key and #debt #partnerships and #equity raises will continue in their rise to prominence. https://lnkd.in/e7Ew8fht #ColliersEMEA #expo #exporealestate #exporeal2023 #munich #emea #capitalmarkets #realestate #realestateinvestment #realestateinvestments #realestateinvestors #realestateinvesting #sustainableinvesting #sustainableinvestment  

“How will this year’s EXPO differ from previous years?” Luke Dawson, our Head of Global & EMEA #capital markets gives his thoughts and expectations for this this year’s #exporeal in #munich.   In particular, Luke believes that year’s event will be an #expo full of opportunities; where conversations will be key and #debt #partnerships and #equity raises will continue in their rise to prominence. https://ow.ly/vKqg50PLTmf #ColliersEMEA #expo #exporealestate #exporeal2023 #munich #emea #capitalmarkets #realestate #realestateinvestment #realestateinvestments #realestateinvestors #realestateinvesting #sustainableinvesting #sustainableinvestment

What a success!

“How will this year’s EXPO differ from previous years?” Luke Dawson, our Head of Global & EMEA #capital markets gives his thoughts and expectations for this this year’s #exporeal in #munich.   In particular, Luke believes that year’s event will be an #expo full of opportunities; where conversations will be key and #debt #partnerships and #equity raises will continue in their rise to prominence. https://ow.ly/vKqg50PLTmf #ColliersEMEA #expo #exporealestate #exporeal2023 #munich #emea #capitalmarkets #realestate #realestateinvestment #realestateinvestments #realestateinvestors #realestateinvesting #sustainableinvesting #sustainableinvestment

This year's theme for IMEX 2023 is 𝗛𝗨𝗠𝗔𝗡 𝗡𝗔𝗧𝗨𝗥𝗘. This got us thinking at Rotterdam Partners: what does this mean to each of us and to the City of Rotterdam?   𝗔𝘀 𝗮 𝗰𝗶𝘁𝘆 𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝘆 𝗿𝗲𝗶𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻, 𝗥𝗼𝘁𝘁𝗲𝗿𝗱𝗮𝗺 𝘀𝗲𝗲𝗺𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗵𝘂𝗺𝗮𝗻-𝗹𝗶𝗸𝗲 𝘁𝗼 𝗺𝗲. Just like you and I, it is perfectly imperfect. The city grows and evolves. It learns from mistakes and aspires to greater things. It changes shape, its changes its mind, parts of it grow old and other parts are renewed. It has relationships with its people and its visitors. It is the home of Rotterdammers, in which you are very welcome.   𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗿𝗲𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗲𝗿𝘆 𝗵𝘂𝗺𝗮𝗻 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗥𝗼𝘁𝘁𝗲𝗿𝗱𝗮𝗺 𝗳𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗲𝗿𝘀:   🌈𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆, 𝗘𝗾𝘂𝗶𝘁𝘆 & 𝗜𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 Why is Rotterdam the city for your next congress or event? Because we believe that “the most important condition for happiness is that you want to be what you are”. These are the words of our very own Desiderius Erasmus Roterodamus, after whom our university and medical center are named. In Rotterdam, there is room for everyone.   🌿𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 How does Rotterdam contribute to your sustainability ambitions? By making sure that the ecosystem you land in is giving you a head start. A greener city thanks to the Seven City Projects which bring nature into the urban environment, complemented by world class venues committed to making the footprint of your congress even smaller.   💥𝗜𝗺𝗽𝗮𝗰𝘁 How can you make sure that your congress means more than economic spinoff in Rotterdam? By working with Rotterdam Partners under the umbrella of the Collaboration for Change, a framework to ensure that the power of international congresses can be used as a force for good in the city, and for Rotterdammers.   𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗥𝗼𝘁𝘁𝗲𝗿𝗱𝗮𝗺? The team will be in Frankfurt on May 23-25. Visit us at booth E100 or make a personal appointment here: https://lnkd.in/eSkPmAjM   💚 Tip: Did you see the 𝗜, 𝗠, 𝗘 & 𝗫 𝗽𝗼𝘀𝘁𝘀 of my colleagues Eveline, Jurgen, Maaike and Brennus? Have a look back and learn more about Rotterdam, and the human nature of these Rotterdammers.   #IMEX2023 #HumanNature #MICE #EventsProfs #RotterdamMakeItHappen | Rotterdam Ahoy | Postillion Hotels | de Doelen | Rotterdam. Make It Happen. | Wilbert Lek 李可为 https://lnkd.in/ewZDQdse

Following on from Hollie's account of our most recent activation for BMW Group, our Head of Strategy, Harry, discusses how we achieved our business goals by enabling attendees to transform through one-of-a-kind experiences that brought the brand's values to life in an authentic and engaging way. If you want to dig into more detail about the bespoke transformative itinerary we designed, click on the case study below. Alternatively, if you want to learn more about our unique approach to transformation, click the link in the comments to start a journey of your own. #marketing #advertisingandmarketing #travel

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.