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Congratulations to our Vice President of Strategic Communications, Tyler Holder for being honored as one of the 40 Under 40 by the Jacksonville Business Journal!

UNF Alumni Association

UNF Alumni Association at University of North Florida

4mo

The Jacksonville Business Journal has officially released the full list of their 40 Under 40 honorees and 25% are University of North Florida alumni! Dr. Audrieanna Burgin, Ph.D. Burgin ('11) graduated from the University of North Florida - Coggin College of Business with degrees in Business Management and Economics. She is currently a Senior Research Scientist at WGU Labs and is the founding director of UNF's Diversity in Business program. Amber Wilson ('06) graduated from the UNF School of Communication and serves as the VP of Community & Corporate Initiatives at Miller Electric Company. Kendall Sisisky Valliere, MPA, CSM ('15) graduated from the UNF - College of Arts and Sciences with a degree in Public Administration. She is the Director of Development at Jewish Community Alliance. Tyler Holder ('15) graduated from COAS with his degree in communications and serves as the Vice President of Strategic Communications at High Reason and North Star Place Branding + Marketing. Chase Smith ('13, '20) graduated from Coggin with a Business Management degree, then returned to the UNF Graduate School to complete his MBA. He is the Assistant Vice President and Team Lead for Deutsche Bank. Matt McCarthy, MSRE ('10) graduated from COAS with a communications degree and now serves as Vice President at Colliers International. Kimberly Parker Simon, MPPA ('06) earned her political science degree from COAS, and now is the Director of Programs at Yoga 4 Change. Stephen Freeman ('13) graduated from COAS with a bachelor's degree in English. He is the leader and founder of Kairos Digital. Samantha Spaniak ('10) graduated from COAS with an Art degree, and serves as the Project Architect for Hoefer Welker. Last but not least, Michael O'Neal ('08) earned his bachelor's degree in Criminal Justice from COAS, and is currently the Vice President of Operations for Corner Lot. Please join us in congratulating these ten Ospreys on this much deserved recognition for helping shape Jacksonville today and for the future!

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The big news is here! Burdette Ketchum is now High Reason. As the marketing world grows more complex, we're helping brands find the right answers, faster - with a constant eye toward ROI. It's high season for high reason! Learn more: highreason.com.

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We’re thrilled to be apart of this video shoot for Nimnicht Family of Dealerships and look forward to tomorrow.
Adrian Gibbs

Marketing Director | Nimnicht Family of Dealerships, ASOTU | Most Engaged Community Member ‘23 🏆, HIVE Analytics | 40 Slightly Over 40 '24 😮💨
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Had fun setting up the vehicles for tomorrow’s video shoot. Excited to see High Reason’s vision come to life!!! #nimnichtjax
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Congratulations to our Vice President of Strategic Communications, Tyler Holder.
UNF Alumni Association

UNF Alumni Association at University of North Florida
1mo

Our next 40 under 40 honoree is Tyler Holder (’15), a UNF School of Communication alumnus who has grinded this past decade to work his way up to Vice President of Strategic Communications for High Reason and North Star Place Branding + Marketing. As an undergrad, this Osprey got started on his communications journey early as a member of UNF PRSSA, the VP of Community Relations for the UNF Interfraternity Council and the PR Executive Officer for the Kappa Mu chapter of the Alpha Tau Omega Fraternity. He also earned an opportunity with Steve Kaufman PR as a content specialist. Holder told the Jacksonville Business Journal that one of the biggest lessons he’s learned over his career is that “there’s no substitute for hard work,” and he’s demonstrated that mantra to the fullest. After graduation, he landed a position with the Dalton as an account coordinator. As the years went by, he worked his way up the Dalton ladder to assistant account executive, account executive, senior account executive and finally account supervisor. In 2021, he joined North Star as their director of strategic communications before being promoted to his new role earlier this year. In his personal life, after meeting UNF - College of Arts and Sciences criminal justice major and fellow UNF Greek leader Arielle Holder (’16) back in 2012, the pair started dating in 2018, and just celebrated their two-year anniversary! Arielle currently works as a victim specialist for the Office of the State Attorney, 4th Judicial Circuit of Florida.
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We are excited to announce that Amy Ploss-Samson has joined High Reason as our new Creative and Operations Manager. She is a multifaceted creative force, boasting over 15 years of professional experience in the commercial advertising and marketing industry. With a deeply rooted passion for visual storytelling and artistic expression, Amy brings a relentless pursuit of excellence and passion to every project. Join us in welcoming Amy to the team!
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Welcome to the team, Amy!

Amy Ploss-Samson

Creative & Operations Manager at High Reason, Owner Shop Temporium, Commercial Photographer, Design
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I’m happy to share that I’m starting a new position as Creative & Operations Manager at High Reason!

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We enjoyed attending the “Sport Your Fashion: A Curated Experience & Fundraiser” event at the Cummer Museum this past weekend. It was wonderful to support our client at such a fun gathering.
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Congratulations to Anita Carter, our Senior Vice President of Creative Services, who was awarded employee of Q1. Your dedication, creativity, and hard work truly shine through in everything you do. Thank you for your outstanding contributions to our team!
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We’re excited to introduce Jordan Flippin who joins our team as an Art Director. Jordan brings over six years of experience in creative solutions and project management and works relentlessly to produce impactful creative that captures people’s attention and pushes them forward into the future. When Jordan isn’t learning a new tool in Photoshop, you can find him on the soccer field with his friends or traveling with his wife. Join us in giving him a warm welcome!
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Congratulations to Tyler Holder, Vice President, Strategic Communications on being named one of Jacksonville Business Journal's 2024 40 under 40 nominees. 👏
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