Heather Campbell’s Post

I give up 🤷🏻♀️ You're doing all the right things, but nothing seems to be working! It's infuriating 🤬 You're doing everything that you can think of and still not getting the results you want. You're putting yourself on social media, sharing a balanced mix of content regularly... You have a bunch of free lead magnets, you've optimised your landing pages and have a great follow up automation, you send a regular newsletter with valuable advice and try to grow your mailing list even week, you run online masterclasses and free challenges and so in and on... And nothing. Or at least not what you were hoping for. Not what you were promised. Not what you see others getting (or claiming they're getting). It can be very frustrating when you put in all the work, and your content is still not converting as you hoped (or as you've been promised by a marketing guru who sold you a bunch of templates). It's heartbreaking when you put your heart and soul into your content, only to get crickets 🦗. I'm afraid that I don't have a magic solution for you. I don't have a "tried and tested" method that can guarantee you epic results and pipeline full of ideal clients overnight. And maybe I shouldn't be admitting this. After all, I'm a marketer with 10+ years of experience, I should have it all figured out & know exactly what works! Right? But I don't. What I know for sure is that the world keeps changing. The marketing landscape keeps changing faster than ever. The marketplace keeps evolving rapidly. Our customers and their needs and preferences keep changing too, and we ourselves go through more evolutions in 6 months than previously in 10 years. There are too many variables to be able to apply a generic template or a framework on everyone's marketing, business, dreams and goals. But one thing I know for sure! One thing I CAN help you with! ➡️ Finding your way of marketing your business, and making sure you have fun with it. I can help you with the basics, I can help you with the nitty gritty, I can help you create or optimise your strategy, create a simple plan of action and take meaningful steps towards your goals every day, week, month. But most importantly, I can help you find joy in your marketing! When you have fun with your marketing ✅ you'll show up regularly where it matters - which is essential to build a strong presence! ✅ you'll find it easier to put yourself out there - and you'll come across more naturally! ✅ you'll persevere even if initially you don't see desired results - because you're in it for the long run - and you enjoy the process! So before you give up on marketing, and before you throw in the towel on trying to build the business of your dreams... Let's talk 🙌🏻 If this sounds like something you'd like to explore, if you want to find a way to make marketing fun AND give yourself a better chance of success, get in touch & book a chat with me. 🔗 [Drop me a DM or book a call via the link in the comments]

It’s time to preach what I teach and listen to my own advice. Here are the most crucial steps from starting your own business to well-implemented marketing: If you’re just starting, don’t make a science out of it. 1. Define your target audience. To know how to sell You must know to whom to sell. 🖼 Craft your ideal customers. PRO TIP: Write/print a photo of your "ideal customer." Stick it on the wall at your eye level. Write to that person. 2. Find where your audience is: - You won’t find teens on Facebook ( I “love” when my teens say, “Mum, FB is for old people”) - Start a conversation in a place where your potential audience is. - Go to them, don’t wait for them to come to you. 3. Consider your goals. Are you building a brand? Trying to sell online. Search for inbound leads? Each marketing goal will need to be 🔳 with the channels you use. 4. Analyse your competition. Sometimes ( always), we don’t need to reinvent the wheel. Look at others in your industry >>> Steal what is good >>> Make it better. What channels do your competitors already use successfully? 5. Test channels and optimise. If you have just started, it is a fair assumption that you don’t have big bucks to spend on marketing. So, do not throw your money through the window trying to grow on all channels at the same time - you’re not Coca-Cola or Nike 😀 Start small, pick just one to three top channels and start building/learning. Don’t start watching paid channels until you master free channels. Yes, you’ll be investing your time. Outsource if you can find someone to do it cheaper than you (but still well!). But if you do it alone, this is the pathway: - Learn how to use your chosen channels properly. - Start building a community. - Help before you try to sell! - Leverage. Referrals, word of mouth, reviews, testimonials—you name it. - Repeat it. Scale it. ............................................ I’m Angelina, a Marketing executive by day and a Marketing Fairy by night. Make sure you’re notified of my new posts 🔔 It'll free up your time by teaching you how to turn words into profit. 📩 DM me if you’re a busy business owner needing help creating content! Day 5 of my #LinkedIn30DayChallenge

Exciting news: *Tiny Marketing Actions* was selected as a top Maven course! When I first built this course to help business owners develop healthy and sustainable marketing practices, I couldn’t have imagined the impact it would have on not only the cash flow in many businesses, but also the well-being of business owners. I’m so honored to have achieved a 4.9/5.0 rating in my prior cohorts. The best part of teaching is seeing how the Tiny Marketing Action (TMA) practices continue far beyond the class time. Now past clients plan and execute their TMAs on a regular basis, and no longer dread marketing. Students also remark on what amazing people join the cohort, developing a strong sense of community that often lasts far beyond the 6 weeks of class. A past student said this: "This Tiny Marketing Actions course was exactly what I needed to get back to focusing on marketing activities! I appreciated the course structure and plan toward building a habit of action. It allowed me to think about marketing in a more purposeful and authentic way which provided the motivation I needed to focus on the HOW of marketing. I loved Pam's insights and guidance along the way!" Finally, as a top 50 Maven course, I’m featured in Maven Monday—a limited-time sale through Wednesday! The next cohort kicks off on *January 31, 2024. I’ve made this course as interactive and hands-on as possible, so you start connecting with your ideal clients in the very first class. By the end, you’ll feel much more focused in your marketing efforts, and will bring the practice into your daily habits. See my comment to get a 25% discount - good until 11/29/23!👇

Are you clear on your marketing? 👁️👁️ January is the time of fresh starts. 🌱 We want to start anew and turn over a new page. We set new goals and resolutions. We renew our commitment to growing our business and promise to be more consistent with our marketing. We make a pack with ourselves to post more regularly on LinkedIn, send more email newsletters, create more blog posts, share more videos, and sell more! But even though we know what we should be doing, we still struggle to do it. Where do we even start? If that's you, then I may be able to help! 🥁 Introducing a new offering: ⁑ Marketing Therapy Alignment ⁑ It's a 'lite' version of my 6-month programme, designed to help you connect the dots and get you on track with your marketing. Taking action straight away! How does it work? 1️⃣ We start with a 30-minute consultation to outline the scope of our work together and create a roadmap for you! 2️⃣ 2 x 60 minute strategy & planning This includes an audit of what you've done so far, to see what you tried, what worked and what didn't. We review your positioning (customer personas & journeys), and we polish your content plan (content pillars, quarterly plan & monthly themes). 3️⃣ 2 x 60 minutes of action Time for fun, co-creation, accountability, gentle feedback and encouragement, as well as suggestions for improvements. This is your time to shine, get your hands dirty, and practice! In a safe, supportive environment. You're not alone! 4️⃣ 30-minute reflection and implementation Reviewing what worked and what didn't. Reinforcing your new mindset, strengthening your new habits and making sure you have everything you need, to keep showing up & keep having fun with your marketing! [All this allocated time can be used flexibly over 2 months.] 5 hours in total of hands-on practical, actionable time, working on your marketing. How does it sound? Do you want to start 2024 by being aligned and feeling excited to market your business your way!? [And finally, start seeing the results you were always hoping for!] If so, let me know in the comments or drop me a message. And let's chat! 💛💙❤️💚 Hi, I’m Lenka 👋🏻 and I'm on a mission to help coaches and health & well-being professionals bring more fun and joy into their marketing! Do you like my content? Thank you, I really appreciate it. 🙏🏼 Feel free to share this post with your friends and connections ♻️ Want more? Hit the 🔔 to receive notifications about my new posts. #MarketingEssentials #MarketingForCoaches #MarketingMindset #MarketingJoy #MarketingStrategy

📚 Here is Part 2 of my list of the 𝗯𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗯𝗼𝗼𝗸𝘀. These books cover more topics, such as: - how to gain traction, and  - how to create viral growth,  - how to position your product,  - how to create buyer personas, Here are the next 10 books on my list: 1. “Growth Hacker Marketing”, by Ryan Holiday: This book explains how to use unconventional and low-cost strategies to achieve rapid and viral growth for your product or service. 2. “Ogilvy on Advertising”, by David Ogilvy: This book is a classic guide to the art and science of advertising by one of the most influential figures in the industry. 3. “Hacking Growth”, by Sean Ellis and Morgan Brown: This book reveals the secrets of how today’s fastest-growing companies drive breakout success. 4. “The 1-Page Marketing Plan”, by Allan Dib: This book helps you create a simple and effective marketing plan that fits on a single page. 5. “Crossing the Chasm”, by Geoffrey Moore: This book examines the challenges faced by innovative new products that need to transition from early adopters to mainstream customers. 6. “Youtility”, by Jay Baer: This book argues that the best way to market your product or service is to provide useful information that helps your customers solve their problems. 7. “Buyer Personas”, by Adele Revella: This book shows you how to gain insight into your customer’s expectations, align your marketing strategies, and win more business. 8. “Obviously Awesome”, by April Dunford: This book shows you how to nail product positioning so customers get it, buy it, love it. 9 “Traction”, by Gabriel Weinberg and Justin Mares: This book introduces the “Bullseye Framework” - a five-step process for finding the most effective marketing strategy for your startup. 10. “Decoded”, by Phil Barden: This book explains the science behind why we buy what we buy. It draws on insights from behavioral economics, psychology, and neuroscience. I hope you enjoyed this Part 2 of my list of the best marketing books. Please let me know if you have read any of these books in the comments below. I’d love to hear from you! 😊

🌟 Are you an introverted coach or consultant looking to level up your online marketing? 🎯 Discover the untapped potential of your introverted strengths in my recent blog post! 📚💼 https://buff.ly/46QJgBU . . . #IntrovertMarketing #OnlineMarketing #UnlockYourPotential

Complete Guide: How to NOT start a successful online business (for those with no marketing skills, products or a clue about anything): Step 1: Pick a product/service you wanna sell Step 2: Build the bone of the product Step 3: Time to sell the product Step 4: Realize you don't have people to sell to Step 5: Find everyone you know, in person, on socials, friends of friends Step 6: Realize that's not enough people for the numbers to start working in your favor Step 7: Try random marketing tactics you've heard about to get more what they call "visibility" Step 8: Realize there's too many things you can do, and you also suck at all of them Step 9: Take a breather, cuz wtf this was not what I signed up for Step 10: Hire a marketing expert to show you the way Step 11: Hire another marketing coach because the last one didn't get you any results Step 12: It dawns on you why the coaches didn't work: They just enabled you to repeat step 7 a bunch more times, instead of helping you figure out just the few things you want to focus on getting good at Step 15 (because 13 is bad luck and 14 is death): Use your IQ to figure out a 90 day marketing plan so you can try getting good at a couple strategies that's the most promising, out of all the stuff you've tried Step 16: Execute your marketing plan, while fighting every thought and feeling of: "This is not working. What else can I do?" Because you know the moment you follow that "doing more of other things because they might work", you're restarting step 7. And at this point, you've invested too much time and money just to get from step 7 to 15 and there's no way in hell you're doing that again. ---- TL;DR: Fuck Step 7 🤟 Step 17: Feeling more and more confident about your plan as you start building up your skills and collecting consistent data for your marketing efforts Step 18: Hire experts in the one specific marketing strategy that you decided to build skills and collect data from to help you fast track the 90 day plan Step 19: Realize it's still gonna take 90 days and business does take time. That's annoying. Step 20: ??? Step 21: Profit. 🥂

On Monday, I announced a NEW low cost program: The Minimalist Marketing Plan, where you'll learn to... Create a simple step-by-step process for creating your own personalized marketing plan that is literally one page Know exactly what to focus on when you need to make adjustments or take breaks Minimize Your To Do List, And felt super ridiculously confident in it Know how to get new buyers, and how to make more profit from existing ones All Without Pushy Sales Tactics, Heavy Launches, Or Posting 24/7 On Social. It's happening LIVE on 11/30/23, and will be edited into bite sized pieces, and come with templates and additional training and workbooks. It's $9 today, but will be $27 next week! Learn more: https://lnkd.in/giUKyjwt ALSO: If you want to take what you learn in the workshop and implement a bunch of it together... ...You should sign up for a VIP Day! This is my first VIP day offer EVER, and includes... One full day of support and implementation Immediate, on-demand recording of the call(s) in case you need to reference it to implement during the vIP day Templates and content. Either things I already have, or possibly things we create together for you that day One week of email support What can we get done in a VIP day? We can done one of the following, a combo of the following, or something else entirely: - Marketing plan and implementation - Website and social media build - Create an absolute heck-ton of content: - And/or more The VIP day is $999 for the first 5 people, and then there will be a price increase. Have questions or want to schedule a discovery call? Let me know! Go here to scoop up the lowest VIP day price: https://lnkd.in/g2rj__N2

Happy Monday Morning! Sarah Simmerman and brought 12 marketers through our Market Proof Marketing Academy! While that was amazing and these marketers took a shortcut on growth - I did think quite a bit this weekend on the the following thought... "Inefficient spend or excessive spend that is past the point of no return should be viewed as unacceptable." Now what does this actually mean - and who determines "inefficient", "excess" or "past the point of no return"? Good question - here are my definitions. Excess = additional advertising spend when traffic/leads/appts/sales goals are being consistently and confidently met. There are better things to invest in that will increase your sales in the long term instead of pushing your traffic numbers up through more distribution of your ads. (Likely Content) Inefficient = this one is challenging - but let's change what we are buying to something we are familiar with to make it simple. With Google or Facebook ads we are buying clicks. If we change clicks to lumber, fasteners, flooring, etc. - we intuitively know when a 2x4x10 stud is overpriced - or at least we better. Would we intentionally overpay for this piece of lumber when we have other choices? Should leadership accept that their marketing team might not know they are overpaying for the "2x4s"? Ignorance is acceptable for entry level work - but after that...nope :) Should there be a pass on intentionally overpaying for clicks? No. Are there times we have to? Absolutely. But basing our thinking on these outlier situations is not a way to dial in your marketing strategies. Past the point of no return = When the data very clearly shows no increase in leads, appointments or sales from additional spend. If we increase advertising spend by 50% and only have a 5% increase results..is this worth it? For most - it is not. There are likely MUCH better things to spend money on that would result in better results. I am extremely fortunate that I have been in nearly the same type of role my entire marketing career (15 years) where I get to spend quite a bit of time in Google Ads and Facebook Ads monitoring, optimizing and creating campaigns. Unfortunately, unless you are spending quite a bit of time on these platforms, it is very difficult to have developed your own mental barometer of what looks right or wrong. Add to this fact that Google and Facebook Reps are disguised to give the impression that they will help you, meanwhile their intention is higher spend, less pressure on their available ad inventory and shifting control away from you - the advertiser. Where does this leave us? Chances are (90%+) your Facebook and Google campaigns are overpaying by at least 30% or more, especially if you are taking advice from them, or using their "recommendations". Which means...plenty of opportunity for better management of your campaigns and therefore more traffic to sell more homes.

I write step-by-step marketing guides for founders. There are 21 coming. What do you want to see first? Comment one of these 5 categories you want first, and you'll get early access. → How to position your product to your market → How to create a tactical marketing plan → How to create content that converts → How to set up your website → How to find your leads Here are the details about each: ✅ How to position your product to your market "I can sell to everyone." NO. 3 guides refine your audience & your message ✅ How to create a tactical marketing plan You need to focus on 𝘥𝘰𝘪𝘯𝘨, not 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺. These 3 guides will organize & kickstart your efforts ✅ How to create content that converts You NEED good content to give to your audience. 5 guides. From newsletters to webinars, I got you covered. ✅ How to set up your website You need a simple and effective site that converts. From buying your domain to ranking on Google, these 5 guides cover it all. ✅ How to find your leads LinkedIn, reddit, Twitter, communities, tradeshows... 6 guides to the most effective platforms to start generating new business ____ Comment which of these 5 categories you want first and you'll get early access → How to position your product to your market → How to create a tactical marketing plan → How to create content that converts → How to set up your website → How to find your leads ____ Don't forget to give me a follow and check out my newsletter (🔗 in bio)