Harshad Vesaokar’s Post

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Assistant Vice President, LIT at Alchemy Group

Executing campaigns end to end has always been super insightful. With the LIT team, we make sure we deliver the work in the best way possible! Here’s one for the campaign we have worked on.😉 #LIT #InfluencerMarketing #TalentManagement #Collaborations

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Hellmann's India launched a dynamic campaign to elevate brand awareness and showcase the versatility of their Real Mayonnaise. By featuring simple, delightful recipes and leveraging influencers, the campaign positioned Hellmann's as a must-have pantry staple for irresistible snacks. Key strategies included sharing enticing recipes and evoking nostalgia. Our team in collaboration with Afshan Khan,Archit Agarwal, Sahini Banerjee, Dilli Foodies and Saloni Kukreja discovered the power of nostalgic marketing and influencer partnerships in engaging a broader audience. This campaign proved that Hellmann's Real Mayonnaise is essential for creating easy, delightful snacks, highlighting the impact of creative marketing in connecting with consumers.

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