Harmony Boyer’s Post

Attention everyone, this is not a drill, the Eclipse is HERE! 🌘 Our NEW Pore Eclipse Matte Blur Stick is here to revolutionize your shine control! ✨ Here's why our blur stick is the ONE: Stick it to shine. Whenever, wherever. Our NEW Pore Eclipse Matte Blur Stick absorbs oil on the go and locks on makeup for up to 16 hours with a soft-focus finish. Here’s the Rundown:       🌘   Instantly erases shine + blurs pores        🌘   Creates a smooth base for makeup       🌘   Locks on makeup up to 16 hours       🌘   Clean + skincare supercharged formula       🌘   Easy-to-use, travel-friendly stick       🌘   No silicone, cakiness, or drying feel       🌘   Non-comedogenic, so it won't clog pores Shine control that keeps up with your life's orbit. Anytime. Anywhere. Crafted with two skincare supercharged cores:       🌘   Oil-Absorbing Inner Core: Lentil extract + Charcoal       🌘   Pore-Blurring Outer Core: Niacinamide + Bakuchiol + Tea tree oil + Blurring microspheres Our Blur Stick cuts shine (not your glow!) for a soft-focus finish that's matte, never flat. Use it before makeup to prime + blur, and after makeup for touch-ups. Makeup locking. Shine blocking. Our Blur Stick works across a range of skin tones for a soft matte finish that's out of this world. A huge thank you to the Milk Makeup team for their hard work and dedication! Your fearless innovation and New York Grit bring us the Milk Makeup must-haves, always experimenting with new ideas and being real with the ingredients we use in our formulas to deliver cruelty-free products that get the job done. Your commitment to our Brand DNA is truly inspiring! 💙 Jessica Blanco, Jamilah S, Zemirah H., Hannah Fitch, Olivia Borrill, Hee Suk Kim, @Melissa Melillo, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Esther Jung, Camille Hall, Kali Perez, Alexandra Roche, Douglas Kroboth, Joseph Cusenza, Nilofer Vahora, Caitlin O'Brien, Tressan Garcia, Isabella Sprague, Kate Millington, Caitlin George, Katerina Correa, Adriana Autie, Jasmine Haffar, Paula Gem Andrada, Tyler Smart, Lindsay Schallon, Kate Ingram, Stefani Rey, Sara Wren, Esther Faciane Ready to experience the Eclipse? Shop now at MilkMakeup.com and Sephora.com! ✨ #MilkMakeup #PoreEclipse #MatteBlurStick #ShineControl #MakeupLocking

MMU Wellbeing Series: April Wellness Event Recap 🌿 We were thrilled to have Valerie Agyeman, RDN, LD, founder of Flourish Heights, join us as the guest speaker for our April event, hosted for our Milk Makeup Team as part of our ongoing "Movement For Every Body" series. Valerie, a nationally recognized registered dietitian nutritionist specializing in women's health, brought a wealth of knowledge and expertise to our virtual gathering. During the event, Valerie delved into several crucial topics, including: Why Restrictive Diets Harm Your Hormones: Valerie explained the negative impacts of restrictive diets on hormone balance and offered insights on how to fuel your body without deprivation, promoting overall well-being. Skin, Gut Health, and Nutrition: Valerie explored the intricate connections between what you eat and the health of your skin and gut. She provided practical tips on how to optimize your diet to improve both skin health and gut function. Essential Nutrients Throughout the Decades: Valerie shared age-specific tips for optimal health in your 20s, 30s, and 40s, highlighting the importance of tailoring nutrition to meet the changing needs of each life stage. We extend our heartfelt thanks to Valerie for sharing her expertise and empowering our team with valuable health tips and guidance. We also extend our gratitude to our Milk Makeup team for their love and support. Stay tuned for more insightful sessions in our Wellbeing Series! #MilkMakeup #Wellness #April #Heath 

Beauty buzz at its peak! The latest launch from MILK MAKEUP had everyone talking - let's break down the virality of the Cooling Water Jelly Tint. We were so thrilled to work with MILK MAKEUP to support their Canadian PR strategy surrounding this launch. Thanks to a successful build up and hyperlocal go-to-market strategy, the Cooling Water Jelly Tints is on everyone’s lips (and cheeks) and sold out in all four shades at SEPHORA Canada. Here's a few reasons whythis launch is a smash success: 1. PRODUCT INNOVATION: In an industry deemed oversaturated, it's integral to think outside the box when it comes to product development. In order to break through the noise, products need to have a distinct differentiator. The Cooling Water Jelly Tint is just that - with its bouncy gummy bear texture to its juicy application, this product is unlike anything else on the market. 2. ROBUST HYPERLOCAL MARKETING & PR STRATEGY: Thanks to its eye-catching qualities, an elevated mailer to media and thought-leaders goes a long way. In addition to this, we facilitated broadcast segments, a partnership with the top beauty podcast (Hi! Breaking Beauty!) , and a strong Out Of Home postering campaign in Toronto (coming soon!) for a holistic omni-channel approach. We aligned our efforts with MILK MAKEUP's owned social channels, where their team deployed thumb-stopping visuals for optimal engagement, contributing to this 360° approach. 3. EXCEEDING RESULTS ICYMI: the product sold out! Media response was truly incredible (with over 40 million organic impressions so far) and consumers went crazy - like kids in a candy store - for this launch (pun intended). The primary objective of this campaign was to drive awareness in the Canadian market for MILK MAKEUP’s innovative products and drive traffic to Sephora Canada (online + in stores) . The MATINÉE team's efforts greatly contributed to not only meeting, but exceeding KPIs as far as brand awareness, impressions, and ultimately sales in Canada. All in all, these are the ingredients to a successful campaign. The winning formula if you ask us : strategic PR efforts + amazing and supportive clients/team + strong 360° approach above and beyond PR  = exceptional results that serve to enhance a community of loyal brand devotees. We're looking forward to continuing the momentum with local initiatives in the coming months - stay tuned! Milk Makeup SEPHORA MATINÉE STUDIO #PR #prcampaigns #clientlove #teamlove

Introducing Milk Makeup's NEW Cooling Water Jelly Tint! 🍬🍭 Hey LinkedIn Fam! Get ready to add a splash of fun to your makeup routine with our latest launch – say hello to the Cooling Water Jelly Tint! 💦🎨 🙌 Thank You to the Milk Makeup Team To the dream team known as the Milk Makeup Fam, you poured your hearts (and brains!) into this launch, and it shows! You rocked it, team! Your creativity and dedication made this launch a smash hit! 👄🍇 A sheer burst of color with skincare benefits Our Cooling Water Jelly Tint is a sheer blush + lip stain that delivers a burst of color in every swipe. It's bouncy, cooling, and oh-so-fun, offering a unique way to add a pop of color to your look. 🎨 Buildable watercolor finish in 4 juicy shades With a buildable watercolor finish and 4 juicy shades to choose from, this tint glides on smooth and is packed with skincare goodness. It's the sheer stain with staying power you've been waiting for! ⏰ 🌟 Tint That Won't Quit Experience a lip + cheek stain like you've never seen before. Our Cooling Water Jelly Tint features a bouncy, jelly texture that cools and refreshes your skin. It comes in a mess-free stick format and offers long-lasting wear with a sheer burst of color. Each stick provides over 1000 applications! 🌿 Skin-Loving Ingredients Our formula is enriched with vegan collagen to help firm your skin, giving it a healthy and bouncy appearance. Seawater and aloe extract work together to hydrate your skin and provide a refreshing, cooling effect. 🛍️ Secure Yours Now! This must-have item is trending and already sold out on Sephora.com, so make sure to secure yours before they're gone! The Cooling Water Jelly Tint is also available at MilkMakeup.com. Get yours and experience a cooler way to color your lips and cheeks! Are you ready to jelly? 🌟💧 #MilkMakeup #JellyTint #NewLaunch #SephoraExclusive

🌟 We appreciate OUR partnership! 🌟 Thrilled to share another fantastic year of collaboration with Sephora! 🎉 Grateful for the continued partnership, both in the US and internationally. Here's to more beauty and success together! 💄✨ Thank you, Sephora, for the incredible journey. Together, we've crafted beautiful moments that inspire and empower. A special thank you to our US, Canada, and international field teams for being front-line ambassadors and doing an amazing job representing Milk Makeup.  Your hard work and dedication have been instrumental in our success and in working with Sephora to make everything possible. Harmony Boyer, Istvan Hrichak, Lou Gilgenkrantz, Francesca Cohen, Ari Adams, Natalie Pilgrim-Allamani, Shawn Fisher, Julie Le Noan, Jasmine Steadman, Laura Juncosa Rodríguez, Nursel Tunkusheva, Negin Edrisi, Kim Serena Ngo, Daymee Sainton, Jessica Abreu de Armas, Vanessa Ortiz, Destiney Curry, Taliah Graham, Alexis Jackson, Destiny Gay, Mimi Sanchez, @Chaz Acevedo, @Vanessa Inoa, Yoshimi Eder, Bianca Wiesler, Reham Alrebh, Isaac Holt, Sara Wren Excited about our expansion and growth with our team - can't wait to represent in-store! Here's to making the next chapter even more beautiful! #MilkMakeup #SephoraPartnership #BeautyCollaboration #Grateful

🌟 We're absolutely thrilled to have been part of the SEPHORIA event at the Essex Market this past weekend. Our focus was on celebrating our Hydro Grip products, and it was an unforgettable experience. We want to express our appreciation to all who visited our booth, tried our products, and shared their love and support. It's your enthusiasm that drives us to innovate and create. A big shout-out to our incredible Milk Makeup team for their hard work and dedication in making this event a success. Stay tuned for more exciting updates from Milk Makeup! 💄💫 #MilkMakeup #SEPHORiA SEPHORA #HydroGrip Kali Perez Sarah Tustin Sara Wren Tyler Smart Stephanie Vitiello Kate Ingram Kate Millington Katerina Correa Harmony Boyer Ari Adams @Chaz Acevedo Sydney Doyle Genesis Yi Yoshimi Eder Caitlin George Stefani Rey Riya Sawant