Sales email templates in recruitment are terrible. Especially from recruitment automation platforms. This is how I improve them: You want to engage former clients. You pick an automation template. It will say something like: “In today's dynamic recruitment landscape, staying ahead of the curve is crucial. That's why I wanted to share some exciting insights and trends that are shaping the industry right now. By implementing [specific strategy or service], this company was able to achieve [notable outcome or improvement]. Imagine what similar results could mean for your team! Let's schedule a call to dive deeper into your recruitment goals and how we can achieve them together. Simply reply to this email, and we'll take it from there.” Awful, right? It’s giving: - dynamic synergy - leveraging insights - pivoting for ROI agility (I made those up) This is not how people talk. It reeks of bad sales techniques. Corporate jargon = bad email copy. Instead, you could say: “[First Name], I’ll keep this quick: If I said I had a few good [Category/Job Title] candidates come through. Some seasoned pros and some newly graduated talent available for immediate start. You’re probably going to tell me you’re sorted right? [Recruiter Name]” The improvement? - Short sentences - Simple language - Conversational tone It’s more likely to engage people. And generate a response from your ideal client. Avoid sales templates at all costs. They’ll cost you more than your dignity. ↓ ♻️ Repost if you found this helpful ♻️ P.S. Your sales emails should pass the “pub test”. Say it to your mate at a bar. If they turn around and say, “What the hell?!”. You haven’t passed the test. P.P.S. if you steal my email template, share your results and let me know how it works for you. #recruitment #marketing #automation #bullhornautomation
Hamish Annan’s Post
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Unlocking Sales Success: Email and Social vs. Face-to-Face and Phone. I wrote this article for my newsletter. You can sign up via the link. Here is a slimmed-down version. As the sales cycle evolves, we must continuously explore various avenues to reach and engage potential customers. Two predominant methods in recruitment are selling via email and social media platforms, as opposed to traditional face-to-face (F2F) and phone calls. 1. Personal Interaction: F2F and Phone: One of the primary advantages of F2F and phone calls is their personal touch. Reading body language, gauging reactions, and building rapport through direct conversation are invaluable. Email and Social Posting: Email and social media selling lack the personal interaction of F2F sales. 2. Reach and Accessibility: Email and Social Posting: Selling through email and social media platforms offers unparalleled reach and accessibility. F2F and Phone: While F2F and phone calls offer a more direct and personal approach, they may be limited by geographical constraints and time. 3. Building Trust and Credibility: F2F and Phone: Building trust and credibility often comes more naturally through F2F and phone calls. Establishing a genuine connection, demonstrating the product firsthand, and addressing concerns in real time fosters a sense of reliability and authenticity. Email and Social Posting: Establishing trust and credibility through email and social media can be more challenging due to the inherent limitations of these platforms. 4. Effectiveness and Conversion Rates: Determining the most successful sales method ultimately boils down to effectiveness and conversion rates. F2F and Phone: Historically, F2F and phone calls have been associated with higher conversion rates. Building a stronger emotional connection leads to faster decision-making and increased sales. Email and Social Posting: While email and social media may yield results, businesses can nurture leads and gradually guide them through the sales channel through targeted email campaigns and strategic social media marketing. However, if we look at a new blended approach and look at the four stages of Client Acquisition: Acquisition Engagement > Social Media and Email Human Acquisition > Phone and F2F. Hearts & Minds Acquisition > Implement your services consistently and visit your clients regularly to nurture and grow your relationships. Retention Strategy > Take your CVP and tailor its capability and capacity to your client's needs. The most successful sales method varies depending on the nature of the business, target audience, and specific objectives. While F2F and phone calls excel in building immediate rapport and trust, email and social media platforms offer unmatched reach and scalability. Ultimately, a balanced approach that integrates various sales channels and leverages the strengths of each method is often the most effective strategy for maximising sales success in today's dynamic market landscape.
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