Haensel AMS’ Post

View organization page for Haensel AMS, graphic

1,583 followers

Exciting News! 📢 Our debut Medium article kicks off a series on marketing measurement. Dive into our first piece, tackling OTT performance measurement in your media mix, estimating customer acquisition cost, to maximize ROI. Co-authored by Jean-Michel Boujon (many Thanks for the collaboration 🙏) and Alwin Haensel. Read it here: https://lnkd.in/eesQirii 🚀 Stay tuned for more insights tailored for marketing pros! #MarketingMeasurement #OTT #MediaMix #CustomerAcquisitionCost #ROI

IS OTT THE STAR OF THE SHOW?

IS OTT THE STAR OF THE SHOW?

medium.com

To view or add a comment, sign in

Explore topics