MoneyGram Haas F1 Team’s Post

Update: As reported in The Times this morning, and after months of uncertainty, Felipe Massa has now officially issued legal proceedings against Formula 1, the FIA, and Bernie Ecclestone. Opting to bring his claim in London’s High Court. The claim arises out of an alleged conspiracy on the part of Formula 1 that saw Massa being denied the 2008 World Driver’s Championship. I will be writing more on this case and its broader implications as it develops. But, for now, you can read my original article from November 2023 (linked below) for an explanation of the background of the claim and its potential ramifications. https://lnkd.in/eBZUkGXV Mills & Reeve | Sport #motorsport #sportslaw #formula1 #litigation

A deep dive demystifying Andretti Global’s failed F1 bid is just one of the topics covered in this week’s edition of the Business of Motorsport Roundup. I also look at how one race team was forced to withdraw from a series after the sanctioning body refused to approve their primary sponsor, the future of the Norisring DTM street race and legal analysis of two controversial F1 collisions. All this and much more in the Business of Motorsport Roundup on Motorsport Prospects. Business and legal news that racers can use. #Formula1 #businessofmotorsport #motorsportsponsorship https://lnkd.in/e6YD_-UJ

A deep dive demystifying Andretti Global’s failed F1 bid is just one of the topics covered in this week’s edition of the Business of Motorsport Roundup. I also look at how one race team was forced to withdraw from a series after the sanctioning body refused to approve their primary sponsor, the future of the Norisring DTM street race and legal analysis of two controversial F1 collisions. All this and much more in the Business of Motorsport Roundup on Motorsport Prospects. Business and legal news that racers can use. #Formula1 #businessofmotorsport #motorsportsponsorship https://lnkd.in/ecApztg4

So here's a story and also, an idea when it comes to #customerexperience and #Publicrelations. The Haas F1 team has dropped its long-time leader, Guenther Steiner. Since 2016, he was the face of the team and with the coming a show that's brought attention to the sport it hasn't seen in years, he almost became the face of F1. But this is about the new team lead and principal, Ayao Komatsu. Komatsu has been a long time team member and lead engineer. Regardless of the reasons for the turnover, it's causing some damage to the team's reputation. The team owner, Gene Haas, doesn't have a stellar reputation amongst fans. Suddenly departing with Steiner is drawing a lot of speculation and negative emotions from fans of the sport as a whole. In short, here's your reputational and brand damage. Not great for the Haas F1 brand and a potential problem for Haas Automation, the parent company for the F1 team. Mind you, Haas Automation already has its own reputational risks as well. For the new team lead, Komatsu - I think it's important to make a visible, positive public transition as a matter of damage control but more importantly, establish his own identity as team principal as he addresses the engineering and infrastructure challenges. From here, he can borrow from numerous similar solutions with more public appearances, time spent with the team, changes in machine livery style, etc. There are opportunities to engage the public with experiential marketing efforts, new sponsorships, direct communication with fans and key contacts and the rest. Considering his preference for working based on data, he might harness that here, as well. I will say that Komatsu deserves this - he's earned a shot at leading a team and applying a more #data oriented approach to design, engineering, and driving technique. It'll be tough to succeed at Haas F1, but I think he's got the ability to make it happen. And I say this as an #astonmartinf1 fan. Good luck and good racing, Ayao Komatsu!

When discussing the "anti-dilution fee" that Liberty is imposing on new entrants to the F1 circus, the debate is currently around whether the $200M fee will be tripled to $600M as a more realistic figure due to F1's rise in popularity. As BlackBook Motorsport's analysis has pointed out, this could cause legal complications. #sportslaw #motorsportlaw "Plus, Liberty Media is a US-based company so it is subject to the Sherman Antitrust Law, which is designed to promote fair competition. The mooted US$600 million fee could be seen as an attempt to ringfence Formula One and, therefore, monopolise the sport." https://lnkd.in/ep58y85i

Managing a complex bid can sometimes feel like a high-speed Formula 1 race against time. But just like in F1, success lies in the hands of a well-coordinated team that works seamlessly together. A well-oiled bid team understands the importance of collaboration, precision, and execution to make sure they cross the finish line ahead of the competition. Here’s why bid teams are like F1 pit crews. #bidmanagement #govcon #governmentcontracting

Managing a complex bid can sometimes feel like a high-speed Formula 1 race against time. But just like in F1, success lies in the hands of a well-coordinated team that works seamlessly together. A well-oiled bid team understands the importance of collaboration, precision, and execution to make sure they cross the finish line ahead of the competition. Here’s why bid teams are like F1 pit crews. #bidmanagement #govcon #governmentcontracting

Managing a complex bid can sometimes feel like a high-speed Formula 1 race against time. But just like in F1, success lies in the hands of a well-coordinated team that works seamlessly together. A well-oiled bid team understands the importance of collaboration, precision, and execution to make sure they cross the finish line ahead of the competition. Here’s why bid teams are like F1 pit crews. #bidmanagement #govcon #governmentcontracting

Managing a complex bid can sometimes feel like a high-speed Formula 1 race against time. But just like in F1, success lies in the hands of a well-coordinated team that works seamlessly together. A well-oiled bid team understands the importance of collaboration, precision, and execution to make sure they cross the finish line ahead of the competition. Here’s why bid teams are like F1 pit crews. #bidmanagement #govcon #governmentcontracting

Fascinating story of F1 Williams team's transformation journey! Did you know they were 20 years behind other F1 teams in some areas, and even built and managed their F1 car in Excel? But they recognized that this was not the foundation for better results. So, they overhauled their processes, systems, and culture. It wasn't just about performance, but also the number of developments throughout the season. When do you think it's the right time for a company to undergo a transformation by redesigning its processes, structure, systems, and teams? @movie credits The race #f1 #companytransformation #processredesign #transformation #advancedorganisationalconsulting